by Thomas Umstattd Jr. | Jun 8, 2020 | Marketing Psychology, Promotion, Strategy
How you price your book will impact your sales. Every price-point has a profitable strategy. Find out which one is right for your book.
by Thomas Umstattd Jr. | Jun 10, 2019 | Advertising, Marketing 101, Promotion
Marketing 101: Ten Advertising Terms You Need to Know
by Thomas Umstattd Jr. | May 13, 2019 | Promotion
How to Craft a Compelling Elevator Pitch for Your Book
by Thomas Umstattd Jr. | Mar 4, 2019 | Marketing 101, Promotion
Marketing 101: Twelve Marketing Terms Every Author Must Understand
by Thomas Umstattd Jr. | Jun 26, 2018 | Advertising, Marketing 101, Promotion
In this episode, we talk about four advertising fundamentals that apply when buying ads on Facebook, Amazon, GoodReads, and more!
by Thomas Umstattd Jr. | Jun 19, 2018 | Marketing 101, Platform, Promotion, Strategy
Learn how to reduce book marketing liabilities and develop assets. The more assets you have, the easier it is to sell books.
by Thomas Umstattd Jr. | Jan 3, 2018 | Marketing 101, Promotion
When you don’t have good book sales, evaluate your marketing funnel. Learn how to create a process that converts.
by Thomas Umstattd Jr. | Apr 1, 2015 | Marketing 101, Promotion
Podcast: Play in new window | Download | EmbedSubscribe: Google Podcasts | Spotify | Amazon Music | Stitcher | Podcast Index | TuneIn | RSS | More1) Product (Book) This is the most important P. Good marketing helps a bad product fail faster. The question is not “is...
by Thomas Umstattd Jr. | Nov 18, 2013 | Conference Tips, Publishing
Podcast: Play in new window | Download | EmbedSubscribe: Google Podcasts | Spotify | Amazon Music | Stitcher | Podcast Index | TuneIn | RSS | MoreYou think if everyone loves you, it will give your career a massive boost in the right direction? Of course it will. We...
by Thomas Umstattd Jr. | Oct 7, 2013 | Marketing 101, Promotion
Podcast: Play in new window | Download | EmbedSubscribe: Google Podcasts | Spotify | Amazon Music | Stitcher | Podcast Index | TuneIn | RSS | MoreWant to know what marketing really is? If you’re a marketing wiz, no need to listen, but if you’re not, this is the...