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How to Get a Reader’s Attention by Shocking Broca

How to Get a Reader’s Attention by Shocking Broca

by Thomas Umstattd Jr. | Jun 23, 2021 | Promotion, Strategy

Learn how natural brain function can help you get your reader’s attention so you can introduce them to your book.

How to Price Your Book Using Marketing Psychology

How to Price Your Book Using Marketing Psychology

by Thomas Umstattd Jr. | Jun 8, 2020 | Marketing Psychology, Promotion, Strategy

How you price your book will impact your sales. Every price-point has a profitable strategy. Find out which one is right for your book.

Marketing 101: Ten Advertising Terms You Need to Know

Marketing 101: Ten Advertising Terms You Need to Know

by Thomas Umstattd Jr. | Jun 10, 2019 | Advertising, Marketing 101, Promotion

Your advertising will be more efficient and effective when you understand these ten advertising terms for authors.

How to Craft a Compelling Elevator Pitch for Your Book

How to Craft a Compelling Elevator Pitch for Your Book

by Thomas Umstattd Jr. | May 13, 2019 | Conference Tips, Copywriting, Promotion, Writing Tips

Learn how to talk about your book in a concise, compelling way that will interest publishing professionals and make readers want to buy.

Marketing 101: Twelve Marketing Terms Every Author Must Understand

Marketing 101: Twelve Marketing Terms Every Author Must Understand

by Thomas Umstattd Jr. | Mar 4, 2019 | Marketing 101, Promotion

Marketing 101: Twelve Marketing Terms Every Author Must Understand

Book Marketing 101: Author Advertising

Book Marketing 101: Author Advertising

by Thomas Umstattd Jr. | Jun 26, 2018 | Advertising, Marketing 101, Promotion

Learn four advertising fundamentals that apply when buying ads on Facebook, Amazon, Goodreads, and anywhere you buy advertising.

142 – Marketing 101: How to Develop Book Marketing Assets

142 – Marketing 101: How to Develop Book Marketing Assets

by Thomas Umstattd Jr. | Jun 19, 2018 | Marketing 101, Platform, Promotion, Strategy

Learn how to reduce book marketing liabilities and develop assets. The more assets you have, the easier it is to sell books.

118 – Book Marketing 101: Marketing Funnels

118 – Book Marketing 101: Marketing Funnels

by Thomas Umstattd Jr. | Jan 3, 2018 | Marketing 101, Promotion

When you don’t have good book sales, evaluate your marketing funnel. Learn how to create a process that converts.

061 – Marketing 101: The Five Ps of Novel Marketing

061 – Marketing 101: The Five Ps of Novel Marketing

by Thomas Umstattd Jr. | Apr 1, 2015 | Marketing 101, Promotion

Learn how to apply the time-tested “P”s of marketing to your book promotion efforts.

Marketing 101: Twelve Marketing Terms Every Author Must Understand

007 – The Secret to Getting People to Love You

by Thomas Umstattd Jr. | Nov 18, 2013 | Conference Tips, Publishing

Podcast: Play in new window | Download | EmbedSubscribe: Apple Podcasts | Google Podcasts | Spotify | Amazon Music | Stitcher | Podcast Index | TuneIn | RSS | MoreYou think if everyone loves you, it will give your career a massive boost in the right direction? Of...
Marketing 101: Twelve Marketing Terms Every Author Must Understand

001 – Marketing 101: What is Marketing?

by Thomas Umstattd Jr. | Oct 7, 2013 | Marketing 101, Promotion

Podcast: Play in new window | Download | EmbedSubscribe: Apple Podcasts | Google Podcasts | Spotify | Amazon Music | Stitcher | Podcast Index | TuneIn | RSS | MoreWant to know what marketing really is? If you’re a marketing wiz, no need to listen, but if you’re not,...

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