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How to Find and Work With a Virtual Assistant

How to Find and Work With a Virtual Assistant

by Thomas Umstattd Jr. | Nov 18, 2020 | Productivity, Promotion, Strategy

Learn how to make more time for writing by hiring an assistant. It may cost less than you think, and it will free you up to focus on your writing.

How to Advertise Your Book on Podcasts

How to Advertise Your Book on Podcasts

by Thomas Umstattd Jr. | Oct 14, 2020 | Advertising, Podcasting, Promotion

Podcast advertising is one of the most effective advertising venues for authors with audiobooks. Heather Osgood offers seven steps to great podcast advertising.

How to Survive Cancel Culture as a Writer

How to Survive Cancel Culture as a Writer

by Thomas Umstattd Jr. | Aug 3, 2020 | Author Websites, Platform

Learn three strategies that will protect your writing career from cancel culture.

How to Price Your Book Using Marketing Psychology

How to Price Your Book Using Marketing Psychology

by Thomas Umstattd Jr. | Jun 8, 2020 | Marketing Psychology, Promotion, Strategy

How you price your book will impact your sales. Every price-point has a profitable strategy. Find out which one is right for your book.

Print On Demand vs Offset Printing for Indie Books

Print On Demand vs Offset Printing for Indie Books

by Thomas Umstattd Jr. | Nov 18, 2019 | Book Design, Independent Publishing, Publishing

Find out which printing method makes the best business sense for your book’s genre and your author career.

Where to Spend Your Marketing Dollars

Where to Spend Your Marketing Dollars

by Thomas Umstattd Jr. | Sep 23, 2019 | Advertising, Business Advice, Promotion, Publishing, Strategy

Where to Spend Your Marketing Dollars

How to Protect Yourself from Counterfeiting and Other Amazon Attacks

How to Protect Yourself from Counterfeiting and Other Amazon Attacks

by Thomas Umstattd Jr. | Jul 22, 2019 | Business Advice, Independent Publishing, Publishing, Strategy

Learn how to protect yourself from counterfeiting and other attacks on Amazon.

193 How to Create Powerful Ads for Authors Who Hate Math! with Chris Fox

193 How to Create Powerful Ads for Authors Who Hate Math! with Chris Fox

by Thomas Umstattd Jr. | Jun 17, 2019 | Advertising, Promotion

Before you advertise your book online, find out which parts of your ad are most important and which ad platform will work best for your book.

How to Sell More Books using Bookmarks and Business Cards

How to Sell More Books using Bookmarks and Business Cards

by Thomas Umstattd Jr. | Mar 18, 2019 | Conference Tips, Promotion, Strategy

Learn how to make the best use of two important printed marketing tools.

Amazon Book Ads – Everything You Need to Know with Brian Berni

Amazon Book Ads – Everything You Need to Know with Brian Berni

by Thomas Umstattd Jr. | Oct 9, 2018 | Advertising, Business Advice, Independent Publishing, Promotion, Publishing

Amazon Book Ads – Everything You Need to Know – Date

Six Things Readers are Looking for on Your Website

Six Things Readers are Looking for on Your Website

by Thomas Umstattd Jr. | Sep 25, 2018 | Author Websites, Branding, Platform

Seven Things Readers are Looking for on Your Website

How to Spot a Publishing Scam

How to Spot a Publishing Scam

by Thomas Umstattd Jr. | Jul 17, 2018 | Business Advice, Independent Publishing, PR, Promotion, Publishing, Traditional Publishing

In this Novel Marketing Podcast episode, we are going to talk about publishing scams and how to avoid them. Don’t get bamboozled by a charlatan!

142 – Marketing 101: How to Develop Book Marketing Assets

142 – Marketing 101: How to Develop Book Marketing Assets

by Thomas Umstattd Jr. | Jun 19, 2018 | Marketing 101, Platform, Promotion, Strategy

Learn how to reduce book marketing liabilities and develop assets. The more assets you have, the easier it is to sell books.

Amazon Book Ads – Everything You Need to Know with Brian Berni

122 – How the 2018 Tax Changes Affect Authors

by Thomas Umstattd Jr. | Jan 31, 2018 | Business Advice, Publishing

In this episode, we talk with an author-friendly CPA about the impact of the new 2018 tax plan on authors. This is the biggest change to the tax code since the 1980s. Come April 15 you will be glad you listened to this episode!

Amazon Book Ads – Everything You Need to Know with Brian Berni

115 –  Why Traditional Authors should NEVER pay for marketing

by Thomas Umstattd Jr. | Dec 13, 2017 | Business Advice, Publishing, Traditional Publishing

Publishers pressure novelists to build a platform. Many authors see spending money on book marketing as part of the job. Here’s why that’s a mistake.

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