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How to Convince Readers to Read *Your* Book Next

How to Convince Readers to Read *Your* Book Next

by Thomas Umstattd Jr. | Apr 12, 2023 | Promotion

Learn five steps to creating a compelling pitch that will pique the interest of publishers, agents, editors and readers.

Marketing Lessons from Bestselling Author James Patterson

Marketing Lessons from Bestselling Author James Patterson

by Thomas Umstattd Jr. | Sep 21, 2022 | Publishing

Learn how James Patterson got his start as a writer, how he maintains success, and how you can implement his methods in your writing.

Write Bestselling Pitches by Avoiding These 10 Copywriting Mistakes

Write Bestselling Pitches by Avoiding These 10 Copywriting Mistakes

by Thomas Umstattd Jr. | Jun 29, 2022 | Copywriting, Promotion

If you want to write bestselling pitches for your book, be sure to avoid these 10 copywriting mistakes!

How to Launch Your Book on a Budget

How to Launch Your Book on a Budget

by Thomas Umstattd Jr. | Feb 23, 2022 | Business Advice, Promotion, Strategy

Is your book launch budget filled with expenses or investments? Learn how and where to spend your time and money to get the greatest return.

Is Your Author “About Me” Page Boring Your Readers To Death?

Is Your Author “About Me” Page Boring Your Readers To Death?

by Thomas Umstattd Jr. | Oct 20, 2021 | Author Websites, Copywriting

Most author About Me pages are as fascinating as Mr. Rogers’ sweater choices. Here’s how to craft a killer About page.

Yes, YOU Can Make a Living as a Writer, Here’s How

Yes, YOU Can Make a Living as a Writer, Here’s How

by Thomas Umstattd Jr. | Sep 8, 2021 | Business Advice, Publishing

There are four different ways authors can earn a living through writing. Find out which one you can leverage to make an income.

How to Pitch Your Novel

How to Pitch Your Novel

by Thomas Umstattd Jr. | Jun 2, 2021 | Conference Tips, Copywriting, Promotion

Learn how and when to craft a compelling pitch that make agents, readers, and publishers curious about your novel.

How to Craft a Compelling Elevator Pitch for Your Book

How to Craft a Compelling Elevator Pitch for Your Book

by Thomas Umstattd Jr. | May 13, 2019 | Conference Tips, Copywriting, Promotion, Writing Craft

Learn how to talk about your book in a concise, compelling way that will interest publishing professionals and make readers want to buy.

How to Write Bestselling Back Cover Copy

How to Write Bestselling Back Cover Copy

by Thomas Umstattd Jr. | Nov 15, 2017 | Book Design, Copywriting, Promotion

Your book’s front cover may get someone’s attention, but the back cover copy gets their money. That copy can make or break your marketing efforts. Learn how to write amazing copy.

What The Election Can Teach Us About Copywriting for Your Book

What The Election Can Teach Us About Copywriting for Your Book

by Thomas Umstattd Jr. | Nov 28, 2016 | Copywriting, Promotion

Podcast: Play in new window | Download | EmbedSubscribe: Apple Podcasts | Google Podcasts | Spotify | Amazon Music | Stitcher | Podcast Index | TuneIn | RSS | MoreSo don’t worry. This post isn’t going to be about the insanity we all just went through....
How to Write a Crazy Cool Author Bio

How to Write a Crazy Cool Author Bio

by Thomas Umstattd Jr. | Apr 23, 2016 | Book Design, Branding, Copywriting, Promotion

Ten tips to help you write a bio that your audience will enjoy and remember.

071 – How To Find a Good Editor

071 – How To Find a Good Editor

by Thomas Umstattd Jr. | Dec 4, 2015 | Independent Publishing, Publishing

The importance of good editing can’t be overstated. Find out what kind of editor you need and where to find one.

What The Election Can Teach Us About Copywriting for Your Book

How to Create an Elevator Pitch So Good That People will Stop the Elevator to Hear More

by Thomas Umstattd Jr. | May 5, 2014 | Conference Tips, Copywriting, Publishing

Podcast: Play in new window | Download | EmbedSubscribe: Apple Podcasts | Google Podcasts | Spotify | Amazon Music | Stitcher | Podcast Index | TuneIn | RSS | MoreIn this episode we’re going to talk about the legendary elevator pitch … and how to create one that does...

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