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How to Make Word of Mouth Work for You

How to Make Word of Mouth Work for You

by Thomas Umstattd Jr. | Feb 27, 2018 | Advertising, Promotion

Learn who you can connect with to make word of mouth marketing work well for you and your book.

How to Write Bestselling Back Cover Copy

How to Write Bestselling Back Cover Copy

by Thomas Umstattd Jr. | Nov 15, 2017 | Book Design, Copywriting, Promotion

Your book’s front cover may get someone’s attention, but the back cover copy gets their money. That copy can make or break your marketing efforts. Learn how to write amazing copy.

How to Make Word of Mouth Work for You

How to Create an Elevator Pitch So Good That People will Stop the Elevator to Hear More

by Thomas Umstattd Jr. | May 5, 2014 | Conference Tips, Copywriting, Publishing

In this episode, we’re going to be talking about the legendary elevator pitch and how to create the kind of elevator pitch that gets people to want to listen and hear more about your book. Jim: I see an elevator pitch as a simple one-sentence description of what...
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