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Niche Marketing: A Coaching Session

Niche Marketing: A Coaching Session

by Thomas Umstattd Jr. | Jun 30, 2021 | Platform

Writing to a small niche has its advantages. In this coaching session, an author asks how to market to a very small segment of readers.

Parler, MeWe, and How to Navigate Social Media Splintering as an Author

Parler, MeWe, and How to Navigate Social Media Splintering as an Author

by Thomas Umstattd Jr. | Dec 2, 2020 | Platform, Social Media, Strategy

Should authors establish a presence on Parler and MeWe? Learn about the new social media platforms, and find out if you can connect with your readers there.

The 5 Baby-Step Platform Building Process

The 5 Baby-Step Platform Building Process

by Thomas Umstattd Jr. | Nov 4, 2020 | Platform, Strategy

New authors can implement these important baby steps to strengthen their career development right now. Learn to walk before you run.

How to Build a Rejection-Proof Platform Q&A

How to Build a Rejection-Proof Platform Q&A

by Thomas Umstattd Jr. | Oct 28, 2020 | Platform

15 answers to your questions about building an author platform.

How to Start Building a Rejection Proof Platform

How to Start Building a Rejection Proof Platform

by Thomas Umstattd Jr. | Oct 21, 2020 | Platform

No matter how you publish, you’ll need a sturdy platform. Learn which techniques successful authors use to build reliable platforms.

How to Get Published with a Traditional Publishing House

How to Get Published with a Traditional Publishing House

by Thomas Umstattd Jr. | Sep 30, 2020 | Business Advice, Publishing, Traditional Publishing

Before you sign a book contract with a traditional publisher, you need to know these seven important steps.

How to Create an Email Onboarding Drip Campaign

How to Create an Email Onboarding Drip Campaign

by Thomas Umstattd Jr. | Sep 23, 2020 | Email Marketing, Promotion, Strategy

Six steps to creating an email sequence that will help your subscribers get to know, like, and trust you.

How to Make Your Book More Popular (Marketing Psychology: Social Proof)

How to Make Your Book More Popular (Marketing Psychology: Social Proof)

by Thomas Umstattd Jr. | Feb 24, 2020 | Marketing Psychology, Promotion

The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use it for good.

062 – 7 Ways to Avoid the Email Spam Filter

062 – 7 Ways to Avoid the Email Spam Filter

by Thomas Umstattd Jr. | May 1, 2015 | Email Marketing, Promotion

In this episode, we discuss email marketing, focusing on how to avoid spam filters when sending emails. We often emphasize that email is gold, but if it gets caught in a spam filter and doesn’t reach your reader’s inbox, it’s ineffective. We’ve frequently discussed...
Announcing the Novel Marketing Podcast

Announcing the Novel Marketing Podcast

by Thomas Umstattd Jr. | Nov 4, 2013 | News, Platform, Podcasting, Promotion

Are you a novelist? Do you want to sell more of your books?  If yes, we think you’ll love this brand new Podcast. It’s a Podcast on marketing designed specifically for novelists. For novelists who love marketing and even more so for novelists who would love the need...
The Little Known Secret to Writing a Bestselling Nonfiction Book

The Little Known Secret to Writing a Bestselling Nonfiction Book

by Chad Allen | Oct 28, 2013 | Promotion, Publishing, Writing Craft

How do you make it onto a bestsellers list? In this post I discuss the key elements to writing a bestseller, including a little known secret that can have a significant effect on book sales.

Do authors still need a website?

Do authors still need a website?

by Thomas Umstattd Jr. | Oct 14, 2013 | Author Websites, Platform

Discover the advantages and disadvantages of having a website as an unpublished author. Find out whether you, as an author, need a website.

How We Grew Our Traffic By 323% in 15 Months

How We Grew Our Traffic By 323% in 15 Months

by Caitlin Muir | Apr 30, 2013 | Author Websites, Blogging, Platform, Productivity, Promotion, Publishing, Writing Craft

Do you want to grow your traffic? We’ll show you how we grew our traffic by 323% in just 15 months.

100 Things for Authors To Tweet About

100 Things for Authors To Tweet About

by Caitlin Muir | Apr 8, 2013 | Productivity, Promotion, Publishing, Social Media, Writing Craft

Ever feel like you are stuck in a tweeting rut? We’ve compiled 100 things for authors to tweet about…without sounding like an infomercial.

50+ Things To Blog About When You Have Writer’s Block

50+ Things To Blog About When You Have Writer’s Block

by Caitlin Muir | Mar 28, 2013 | Blogging, Platform, Promotion, Publishing, Writing Craft

Writer’s block hits at the worst time. Here are some things to blog about to get your creative juices flowing again.

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