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105 – How to Sell More Books With Amazon Ads 

105 – How to Sell More Books With Amazon Ads 

by Thomas Umstattd Jr. | Oct 4, 2017 | Advertising, Independent Publishing, Promotion, Publishing

In this episode, we a talk with best-selling author Lacy William about how she uses Amazon Advertisements to sell more books.

How to Get an Agent With Rachelle Gardner

How to Get an Agent With Rachelle Gardner

by Thomas Umstattd Jr. | Aug 1, 2016 | Conference Tips, Publishing, Traditional Publishing

Find out what literary agents are looking for in new authors and how you can increase your chances of signing with an agent.

059 – Novel Tax Tips for Authors

059 – Novel Tax Tips for Authors

by Thomas Umstattd Jr. | Feb 1, 2015 | Business Advice, Publishing

Navigate taxes for writers with insights from a seasoned CPA. Discover deductions and avoid costly mistakes you can avoid when filing taxes.

Book Scavenger Hunts

Book Scavenger Hunts

by Thomas Umstattd Jr. | Nov 18, 2014 | Promotion

A book scavenger hunt is an effective way to connect with authors and new readers. Find out how it works and how you can host your own.

How to Throw a Facebook Party for Your Book Interview With Nadine Brandes

How to Throw a Facebook Party for Your Book Interview With Nadine Brandes

by Thomas Umstattd Jr. | Nov 4, 2014 | Promotion, Social Media

Show Outline: Update 2024: Thomas no longer recommends using Facebook for connecting with readers. Here’s the run-down on how I threw the FB Party: What is a Facebook party? How do You prepare? How did you promote? What prizes did you use? How to you run a...
051 – Bestseller Marketing Tactics With Brand Manager Kevin Kaiser

051 – Bestseller Marketing Tactics With Brand Manager Kevin Kaiser

by Thomas Umstattd Jr. | Oct 21, 2014 | Promotion

Explore marketing tactics with Kevin Kaiser, a seasoned expert in building successful author brands.

039 – How Writers Should Market Themselves to Editors With Karen Ball

039 – How Writers Should Market Themselves to Editors With Karen Ball

by Thomas Umstattd Jr. | Jul 29, 2014 | Publishing, Traditional Publishing

This week we’re talking to one of my greatest friends in the industry since 2007, Karen Ball. Karen has been the executive editor and director of fiction at several publishing houses. She’s now an agent at the Steve Laube Agency. She has experience on...
038 – How to Find an Inspiration Oasis in a Creativity Desert With Allen Arnold

038 – How to Find an Inspiration Oasis in a Creativity Desert With Allen Arnold

by Thomas Umstattd Jr. | Jul 22, 2014 | Publishing, Writing Craft

In this episode, we talk with Allen Arnold  about the deserts a writer can get stuck in, and how to get out.
Angela Hunt’s Journey from Unpublished to Over 1 Million Book Sales

Angela Hunt’s Journey from Unpublished to Over 1 Million Book Sales

by Thomas Umstattd Jr. | Jun 24, 2014 | Publishing, Traditional Publishing

Angela Hunt shares her publishing journey.

What is a Literary Agent and Do You Still Need One?

What is a Literary Agent and Do You Still Need One?

by Thomas Umstattd Jr. | Jun 9, 2014 | Business Advice, Conference Tips, Publishing, Traditional Publishing

Learn why you might need a literary agent and what they can offer to authors navigating the publishing industry.

030 – Selling An Editor So She Can Sell to Pub Board With Allen Arnold

030 – Selling An Editor So She Can Sell to Pub Board With Allen Arnold

by Thomas Umstattd Jr. | May 26, 2014 | Conference Tips, Publishing, Traditional Publishing

This week we are talking with Allen Arnold about how to overcome that mysterious barrier to publication called “pub board.”
028 – Book Rollouts Vs Book Launches With James Scott Bell

028 – Book Rollouts Vs Book Launches With James Scott Bell

by Thomas Umstattd Jr. | May 12, 2014 | Promotion

A  popular marketing strategy is to put together a huge launch even focused around the launch date of the book. You are not a fan of the big fan of that strategy. Why not? Walk us through the marketing techniques you used for your last book. Tell us about your...
How Google Works And Why Some Authors Rank Better than Others With SEO Expert Tony Tovar

How Google Works And Why Some Authors Rank Better than Others With SEO Expert Tony Tovar

by Thomas Umstattd Jr. | Jan 13, 2014 | Author Websites, Platform

Why do some authors rank better than others on Google? How does Google even work? I interviewed Tony Tovar, a search engine optimization (SEO) expert. He’s the CEO of Inbound Mastery and the person I contact when I have questions about how Google works. ...
If You Write Two Different Kinds of Books, Do You Need Two Different Websites?

If You Write Two Different Kinds of Books, Do You Need Two Different Websites?

by Liz Higgs | Apr 23, 2013 | Author Websites, Blogging, Platform, Productivity, Promotion, Publishing, Writing Craft

Liz Curtis Higgs answers the question – “If you write two different kinds of books…do you need two different websites?” The answer may surprise you.

How Blogging Got Me Published

How Blogging Got Me Published

by Renae Brumbaugh | Nov 24, 2009 | Blogging, Platform, Promotion, Publishing, Writing Craft

In this post author Renae Brumbaugh tells how her blog took her from unpublished stay at home mom to the published author of multiple books.

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