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How to Sell Books From a Table

How to Sell Books From a Table

by Thomas Umstattd Jr. | Feb 5, 2025 | Promotion

Maximize your book sales at in-person events with these expert tips. Learn to effectively sell books and avoid common mistakes.

Networking for Authors: How to Build Relationships Without Being Awkward

Networking for Authors: How to Build Relationships Without Being Awkward

by Thomas Umstattd Jr. | Dec 18, 2024 | Platform

Many authors feel stuck. They’re toiling away in obscurity, and none of their promotion efforts seem to go anywhere. Success in publishing is as much about who you know as what you know. And sometimes, the lack of knowing the right people keeps you from finding...
How to Build a Rejection-Proof Platform in 2025

How to Build a Rejection-Proof Platform in 2025

by Thomas Umstattd Jr. | Nov 25, 2024 | Platform

To build an author platform, you need a method that works long term. Discover one method and five steps that will give you a solid author platform to stand on.

How to Run a Local Book Festival

How to Run a Local Book Festival

by Thomas Umstattd Jr. | Nov 6, 2024 | Promotion

If you’ve wished for an in-person venue to sell books and connect with readers and authors, find out how starting a book festival can help.

How to Use Reverse Coupons 

How to Use Reverse Coupons 

by Thomas Umstattd Jr. | Oct 23, 2024 | Promotion

Discover how you can do a kindness for your readers, help them take action, and sell more books at a higher price with a reverse coupon.

101 Book Marketing Ideas That Will Change Your Life

101 Book Marketing Ideas That Will Change Your Life

by Thomas Umstattd Jr. | Oct 9, 2024 | Platform, Promotion, Publishing

We’ve compiled a list of book marketing ideas that will connect you to readers, build your brand, and sell your book. If you feel stuck with your book, this guide has the idea that will get you unstuck. The goal of this guide is to help get your creative juices...
What to do When Book Sales Start Slipping

What to do When Book Sales Start Slipping

by Thomas Umstattd Jr. | Oct 2, 2024 | Promotion

If you want to increase book sales after they’ve started to fall, check out this list of mistakes to avoid and strategies to try.

How to Write Novels Men Want to Read

How to Write Novels Men Want to Read

by Thomas Umstattd Jr. | Sep 4, 2024 | Writing Craft, Zeitgeist, Zeitgeist 101

Explore the reasons why men may not be reading novels published by big publishers. Find out how this product-market mismatch affects male readership.

How to Use Research to Market Your Novel

How to Use Research to Market Your Novel

by Novel Marketing | Aug 21, 2024 | Platform, Promotion

Wondering what to include in your newsletter, blog, or podcast? Find out how to repurpose your research and thrill your readers.

How to Create an Online Course

How to Create an Online Course

by Novel Marketing | Aug 14, 2024 | Platform

Learn how to transform your book into an engaging online course. Discover what types of content work best and how to maximize your course’s success.

How to Avoid Book-Marketing Overwhelm

How to Avoid Book-Marketing Overwhelm

by Thomas Umstattd Jr. | Jul 17, 2024 | Promotion

If book marketing feels overwhelming, you may be facing these 10 stressors. Learn how to deal with each one and reduce your marketing stress.

How Connor Boyack Sold Millions of Books Directly to Readers Without Using Amazon

How Connor Boyack Sold Millions of Books Directly to Readers Without Using Amazon

by Thomas Umstattd Jr. | Jul 3, 2024 | Promotion

Learn a reproducible strategy for getting to know your readers, selling to them directly, and avoiding Amazon’s ecosystem.

The Thriving Author: How to Market Books When You Have Money to Invest

The Thriving Author: How to Market Books When You Have Money to Invest

by Thomas Umstattd Jr. | May 22, 2024 | Advertising, Promotion

If you have a big budget for book marketing, opportunities abound. Find out which marketing expenses will yield the best return on your investment.

How to Sell More Books With Amazon Ads

How to Sell More Books With Amazon Ads

by Thomas Umstattd Jr. | Apr 10, 2024 | Advertising, Independent Publishing, Promotion

Learn six steps to quickly create your first ad to help you sell more books with Amazon ads, and discover how it can benefit your brand.

Pros and Cons of Pre-Orders

Pros and Cons of Pre-Orders

by Thomas Umstattd Jr. | Mar 27, 2024 | Independent Publishing, Publishing

Find out whether you should set up a preorder for your book (some authors shouldn’t), and discover tips to maximize preorder sales.

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