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How to Promote Literary Fiction With Jane Friedman

How to Promote Literary Fiction With Jane Friedman

by Thomas Umstattd Jr. | Jan 13, 2021 | Advertising, Promotion, Strategy

Marketing literary fiction is different than marketing genre fiction. Standard marketing practices don’t always work. In this article you’ll learn what does.

Amazon Advertising

Amazon Advertising

by Thomas Umstattd Jr. | Jan 6, 2021 | Advertising, Promotion

Amazon continually tests and changes their ads platform, and authors must stay up to date. Bryan Cohen reports on what’s changed this year.

How to Advertise Your Book on Podcasts

How to Advertise Your Book on Podcasts

by Thomas Umstattd Jr. | Oct 14, 2020 | Advertising, Podcasting, Promotion

Podcast advertising is one of the most effective advertising venues for authors with audiobooks. Heather Osgood offers seven steps to great podcast advertising.

How to Market Your Audiobook

How to Market Your Audiobook

by Thomas Umstattd Jr. | Sep 9, 2020 | Audiobook Publishing, Promotion

These seven strategies will help you form a close connection with your audience, create a high-quality audio experience, and sell more audiobooks.

How to Rank in Amazon Search Results with Dave Chesson

How to Rank in Amazon Search Results with Dave Chesson

by Thomas Umstattd Jr. | Feb 3, 2020 | Advertising, Independent Publishing, Promotion, Publishing

Learn Amazon SEO tips and tricks with guest Dave Chesson.

What to Do When Your Book is Not Selling

What to Do When Your Book is Not Selling

by Thomas Umstattd Jr. | Jun 24, 2019 | Advertising, Promotion, Strategy

If your book isn’t selling well, Thomas and Jim will help you discover the problem and then show you how to fix it.

How to Create Powerful Ads for Authors Who Hate Math! with Chris Fox

How to Create Powerful Ads for Authors Who Hate Math! with Chris Fox

by Thomas Umstattd Jr. | Jun 17, 2019 | Advertising, Promotion

Before you advertise your book online, find out which parts of your ad are most important and which ad platform will work best for your book.

Marketing 101: Ten Advertising Terms You Need to Know

Marketing 101: Ten Advertising Terms You Need to Know

by Thomas Umstattd Jr. | Jun 10, 2019 | Advertising, Marketing 101, Promotion

Your advertising will be more efficient and effective when you understand these ten advertising terms for authors.

How to Track Your Book Promotion

How to Track Your Book Promotion

by Thomas Umstattd Jr. | Jun 3, 2019 | Business Advice, Promotion, Strategy

Learn how to measure the results of your book marketing efforts with these online tools and dashboards.

Amazon Book Ads – Everything You Need to Know with Brian Berni

Amazon Book Ads – Everything You Need to Know with Brian Berni

by Thomas Umstattd Jr. | Oct 9, 2018 | Advertising, Business Advice, Independent Publishing, Promotion, Publishing

Amazon Book Ads – Everything You Need to Know – Date

Book Marketing 101: Author Advertising

Book Marketing 101: Author Advertising

by Thomas Umstattd Jr. | Jun 26, 2018 | Advertising, Marketing 101, Promotion

Learn four advertising fundamentals that apply when buying ads on Facebook, Amazon, Goodreads, and anywhere you buy advertising.

105 – How to Sell More Books With Amazon Ads 

105 – How to Sell More Books With Amazon Ads 

by Thomas Umstattd Jr. | Oct 4, 2017 | Advertising, Independent Publishing, Promotion, Publishing

In this episode, we a talk with best-selling author Lacy William about how she uses Amazon Advertisements to sell more books.

Amazon Book Ads – Everything You Need to Know with Brian Berni

093 – What Authors Can Learn from Bad Super Bowl Ads

by Thomas Umstattd Jr. | Feb 4, 2017 | Promotion

Intro Paragraph: Expensive, but the REACH is unparalleled. 1967 the cost was $42,000 for a 30. Today 5 million   Spending that kind of money means you have to create a great ad Talking Points: Seahawks   One of the biggest TV shows in the world   If you...
068 – Where to Spend Your Marketing Money

068 – Where to Spend Your Marketing Money

by Thomas Umstattd Jr. | Oct 15, 2015 | Audiobook Publishing, Promotion

Episode 068 – Where to Spend Your Marketing Money (3790) We often discuss what not to spend your money on, and we feature free marketing techniques. In this article, we’ll answer a question from Erica Borgerson, author of The Lazy Girl Guide to...
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