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Why do good books fail to sell while poorly written books fly off the shelves?

Why do good books fail to sell while poorly written books fly off the shelves?

by Thomas Umstattd Jr. | May 12, 2022 | Marketing Psychology, Promotion, Strategy, Writing Craft

Learn the 3 reasons some average books are perennial bestsellers while other well-written books aren’t.

Innovative Indie Marketing with S.D. Smith

Innovative Indie Marketing with S.D. Smith

by Thomas Umstattd Jr. | Apr 29, 2022 | Independent Publishing, Publishing, Strategy

Independent authors need marketing tools and skills to be successful. Learn how one indie author reduced his reliance on gatekeepers and sold books directly to his readers.

10 Reasons to Delay Your Book Launch

10 Reasons to Delay Your Book Launch

by Thomas Umstattd Jr. | Apr 5, 2022 | Promotion, Strategy

Find out why you should delay your book launch, how long you should wait, and what to do in the meantime to improve your book’s chances of success.

How to Use Goodreads to Promote Your Book

How to Use Goodreads to Promote Your Book

by Thomas Umstattd Jr. | Mar 30, 2022 | Promotion, Social Media

Goodreads is one of the most effective social networks for authors. Learn how to use Goodreads to connect with readers and sell more books.

Facebook Advertising for Authors

Facebook Advertising for Authors

by Thomas Umstattd Jr. | Mar 9, 2022 | Advertising, Promotion, Social Media

Facebook can be useful for authors if you use it in the right way. Find out how you can use Facebook to help you sell more books.

How to Launch Your Book on a Budget

How to Launch Your Book on a Budget

by Thomas Umstattd Jr. | Feb 23, 2022 | Business Advice, Promotion, Strategy

Is your book launch budget filled with expenses or investments? Learn how and where to spend your time and money to get the greatest return.

How to Launch Your Book in 2022

How to Launch Your Book in 2022

by Thomas Umstattd Jr. | Feb 16, 2022 | Promotion, Strategy

Your book deserves a well-planned, effective book launch. Learn how to maximize sales in those all-important first 30 days after release.

How to Build an Author Brand with David Loy

How to Build an Author Brand with David Loy

by Thomas Umstattd Jr. | Feb 9, 2022 | Branding, Promotion, Strategy

Learn how to create an author brand that communicates your message and your reputation in this interview with digital marketing expert David Loy.

7 Things Santa Can Teach Authors About Book Marketing

7 Things Santa Can Teach Authors About Book Marketing

by Thomas Umstattd Jr. | Dec 15, 2021 | Productivity, Promotion, Publishing

Seven book marketing lessons from Santa for Authors

How to Run a Kickstarter Campaign for Your Second Book with Jonathan Shuerger

How to Run a Kickstarter Campaign for Your Second Book with Jonathan Shuerger

by Novel Marketing | Nov 17, 2021 | Independent Publishing, Promotion

Learn how to raise money from future readers, pay for your book before you publish it, and reward your supporters for contributing.

How to Create an Author Press Kit with Susan Neal

How to Create an Author Press Kit with Susan Neal

by Thomas Umstattd Jr. | Nov 10, 2021 | Author Websites, PR, Promotion

If you want to secure media interviews about your book, learn why you need an author press kit, what you should include, and where to place it on your website.

How to Grow Your Podcast Audience – with David Hooper

How to Grow Your Podcast Audience – with David Hooper

by Thomas Umstattd Jr. | Oct 27, 2021 | Podcasting, PR, Promotion

Learn how to increase your podcast’s impact by connecting with other podcasters, authors, and audiences who are interested in your book.

Is Your Author “About Me” Page Boring Your Readers To Death?

Is Your Author “About Me” Page Boring Your Readers To Death?

by Thomas Umstattd Jr. | Oct 20, 2021 | Author Websites, Copywriting

Most author About Me pages are as fascinating as Mr. Rogers’ sweater choices. Here’s how to craft a killer About page.

Author Media: The Behind-the-Scenes Story

Author Media: The Behind-the-Scenes Story

by Thomas Umstattd Jr. | Oct 6, 2021 | Author Websites, Platform, Promotion

Peek behind the scenes to find out how Author Media came to serve authors like you and how we’ll serve you in the coming years.

How Jack Ellem Went from Unpublished to Bestselling Indie Author

How Jack Ellem Went from Unpublished to Bestselling Indie Author

by Thomas Umstattd Jr. | Sep 29, 2021 | Independent Publishing, Promotion, Strategy

Find out how Jack Ellem became a bestselling indie author in two foreign countries while living in Australia and learn how his strategies can work for you.

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