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How to Extend Your Book’s Life With Effective Marketing

How to Extend Your Book’s Life With Effective Marketing

by Thomas Umstattd Jr. | Jun 21, 2023 | Publishing, Strategy, Writing Craft

Find out how to market your book in the four stages of its lifecycle and how to extend book sales on older books.

How to Find Your Timothy  

How to Find Your Timothy  

by Thomas Umstattd Jr. | Apr 26, 2023 | Promotion, Publishing, Writing Craft

One person’s opinion about your book is more important than anyone else’s. Discover who it is and how to find them before you publish.

How to Create an Email Drip Marketing Campaign

How to Create an Email Drip Marketing Campaign

by Thomas Umstattd Jr. | Apr 19, 2023 | Email Marketing, Promotion

Find out what to write in your first emails to new subscribers so they’re thrilled to read your emails and reluctant to unsubscribe.

How to Convince Readers to Read *Your* Book Next

How to Convince Readers to Read *Your* Book Next

by Thomas Umstattd Jr. | Apr 12, 2023 | Copywriting, Promotion

Learn five steps to creating a compelling pitch that will pique the interest of publishers, agents, editors and readers.

How to Nail a Hostile Media Interview  

How to Nail a Hostile Media Interview  

by Thomas Umstattd Jr. | Apr 5, 2023 | PR, Promotion

Don’t shy away from a potentially hostile interview. Instead, follow these tips to give the journalist what you want them to publish.

The Psychological Reasons Readers Read Books

The Psychological Reasons Readers Read Books

by Thomas Umstattd | Mar 29, 2023 | Genre Analysis, Marketing Psychology, Publishing, Writing Craft, Zeitgeist, Zeitgeist 101

You have a major advantage over AI writing tools like GPT-4 and ChatGPT. Learn how to discover and leveraging your edge in your genre.

The 2023 Book Launch Blueprint

The 2023 Book Launch Blueprint

by Thomas Umstattd | Mar 15, 2023 | News, Promotion

Registration for our annual course is now open. Find out what you’ll learn, what’s been updated, and if it’s the right course for you.

Why Many People Are Afraid to Buy Books (Marketing Psychology)

Why Many People Are Afraid to Buy Books (Marketing Psychology)

by Thomas Umstattd Jr. | Mar 8, 2023 | Marketing Psychology, Promotion

Find out how a powerful marketing tool of loss aversion can be an ally for authors and not an enemy of sales.

How to Successfully Market a Children’s Book

How to Successfully Market a Children’s Book

by Thomas Umstattd Jr. | Mar 1, 2023 | Promotion, Public Speaking, Strategy

Learn the innovative and old-fashioned ways successful authors market a children’s book to kids, parents, teachers, and librarians.

How a War Between China and Taiwan Would Change Reading, Writing, and Publishing  

How a War Between China and Taiwan Would Change Reading, Writing, and Publishing  

by Thomas Umstattd Jr. | Feb 22, 2023 | Promotion, Publishing

Learn how geopolitics affect supply chain issues for authors and how to continue writing amid political or economic disruptions.

How to Look and Sound Professional on Zoom, Webinars, and Podcasts

How to Look and Sound Professional on Zoom, Webinars, and Podcasts

by Thomas Umstattd Jr. | Feb 8, 2023 | Podcasting, Promotion, Public Speaking

Give yourself an edge over most authors by following these tips to look and sound professional on webinars, Zoom calls, and podcasts.

How to Get More Book Reviews With Derek Doepker

How to Get More Book Reviews With Derek Doepker

by Thomas Umstattd Jr. | Feb 1, 2023 | Marketing Psychology, Promotion

Bestselling author and marketing strategist Derek Doepker shares tips to help you get more book reviews before, during, or after your launch.

How to Build Hype for a Debut Novel

How to Build Hype for a Debut Novel

by Thomas Umstattd Jr. | Jan 18, 2023 | Crowdfunding, Promotion

Learn which book launching techniques a debut YA author used to successfully crowdfund and launch her first novel.

20 Ways to Promote Your Book During the Holiday Season  

20 Ways to Promote Your Book During the Holiday Season  

by Thomas Umstattd | Dec 7, 2022 | Promotion, Strategy

If you want to maximize your holiday book promotion, implement some or all of these 20 strategies to boost your book sales this Christmas.

How BookFunnel Can Help you Grow Your Email List

How BookFunnel Can Help you Grow Your Email List

by Thomas Umstattd Jr. | Nov 9, 2022 | Email Marketing, Promotion

BookFunnel offers amazing and useful tools for authors looking to give their readers the fastest, easiest and most enjoyable e-reading experience.

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