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How to Create a Landing Page

How to Create a Landing Page

by Thomas Umstattd Jr. | Aug 19, 2019 | Author Websites, Email Marketing, Platform

Eight tips and tools for creating effective landing pages that will build your email list and your connection to your readers.

How to Navigate the Mailchimp Explosion!

How to Navigate the Mailchimp Explosion!

by Thomas Umstattd Jr. | May 27, 2019 | Email Marketing, News, Promotion

How to Navigate the Mailchimp Explosion!

How to Grow Your Email List With Book Sweeps

How to Grow Your Email List With Book Sweeps

by Thomas Umstattd Jr. | Feb 18, 2019 | Email Marketing, Platform, Promotion

Authors learn how to build an email list without breaking the bank, and how to build a relationship with their new subscribers.

How to Navigate the Mailchimp Explosion!

How to Maintain Your Platform In-Between Books

by Thomas Umstattd Jr. | Jan 8, 2019 | Email Marketing, Platform, Promotion, Social Media

How to Maintain Your Platform In-Between Books

How to Get 10,000 Readers and then Keep Them Happy

How to Get 10,000 Readers and then Keep Them Happy

by Thomas Umstattd Jr. | Oct 30, 2018 | Email Marketing, Platform, Writing Craft

Learn the keys to keeping your email subscribers happy and entertained in this interview with bestselling author Susan May Warren.

How to Create a Reader (Lead) Magnet

How to Create a Reader (Lead) Magnet

by Thomas Umstattd Jr. | Jul 10, 2018 | Author Websites, Email Marketing, Platform, Promotion

A reader magnet is a prize your readers get in exchange for giving you their email. They can dramatically improve how fast your email list grows.

How to Increase Your Email Delivery

How to Increase Your Email Delivery

by Thomas Umstattd Jr. | Apr 5, 2018 | Email Marketing, Promotion

Email is the most powerful tool for selling books. But it only works if your emails arrive in reader’s inboxes successfully.

How to Build an Email List Before Your First Book Comes Out Using Short Stories

How to Build an Email List Before Your First Book Comes Out Using Short Stories

by Thomas Umstattd Jr. | Mar 20, 2018 | Email Marketing, Platform

Are you putting the cart before the horse? Learn how to build your email list before your book comes out by writing short stories.

Email Marketing for Humans with Bryan Cohen

Email Marketing for Humans with Bryan Cohen

by Thomas Umstattd Jr. | Jan 23, 2018 | Email Marketing, Promotion

Email Marketing is the #1 tool for driving book sales. In this episode we talk with Bryan Cohan about how to craft the kinds of emails that readers want to see.

How to Grow Your Email List from 0 to 10,000

How to Grow Your Email List from 0 to 10,000

by Thomas Umstattd Jr. | Dec 16, 2015 | Email Marketing, Platform, Social Media

If you offer readers something they want for free, they’ll be happy to sign up for your email list. Learn 9 ways to invite them to sign up.

How to Navigate the Mailchimp Explosion!

067 – How to Keep Your Inbox @ Zero And Have More Time to Write

by Thomas Umstattd Jr. | Oct 1, 2015 | Email Marketing, Promotion

A lot of authors are addicted to checking email. Poor email habits hold many authors back from success because it wastes time and zaps mental energy. If you can learn to do email better you will have more time to market your book and more mental energy to write....
7 Tips for Effective Email Newsletters

7 Tips for Effective Email Newsletters

by Thomas Umstattd Jr. | Sep 1, 2015 | Email Marketing, Promotion

Follow these tips to ensure readers open, read, and love your author newsletters.

How to Navigate the Mailchimp Explosion!

062 – 7 Ways to Avoid the Email Spam Filter

by Thomas Umstattd Jr. | May 1, 2015 | Email Marketing, Promotion

In this episode, we discuss email marketing, focusing on how to avoid spam filters when sending emails. We often emphasize that email is gold, but if it gets caught in a spam filter and doesn’t reach your reader’s inbox, it’s ineffective. We’ve frequently discussed...
How to Navigate the Mailchimp Explosion!

057 – What to Include in an Author Newsletter

by Thomas Umstattd Jr. | Dec 2, 2014 | Email Marketing, Promotion

As you know, we talk a lot about how effective author newsletter are. Of all the online marketing tools I feel that email is the most powerful. Most social networks are just an extension of email. People go to Facebook when they get an email about a new photo or...
Know Your Audience – The Secret To Author John Locke’s Success

Know Your Audience – The Secret To Author John Locke’s Success

by Caitlin Muir | Jan 5, 2012 | Email Marketing, Promotion, Publishing, Social Media, Writing Craft

Know your audience. It sounds so simple. We’ll show you how best-selling author John Locke used this principle and became a success.

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