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Mary DeMuth is an author, writing coach, and sought-after speaker for writers’ conferences all over the country.

In this interview she shares how she uses social media (Blogging, Twitter & Facebook) to sell books and connect with readers.

What is your blogging story? When did you start blogging and when/why did you start your other blogs?

I initially started blogging when we moved to France as church planters. I thought it would be a great way to keep in touch with folks back home. I enjoyed it so much, and started creating a following immediately. That was the fall of 2004 with RelevantBlog.

How much traffic do your blogs get?

Combined, about 30,000-50,000 visitors a month.

How did you promote your blog at first? Has that changed now?

It was just my own networks plus our email distribution list that first drove people to my blog. Now I promote primarily by writing comments elsewhere, adding Feedblitz, and advertising through my updates on Twitter and Facebook. I’d say the latter is what drives the most significant traffic these days.

You have a robust online presence (Twitter, Facebook, etc). What role does your blog play in connection with those other sites?

An intrinsic one. I promote my blogs through Twitter. I have three blogs: Wanna Be Published, My Family Secrets, and RelevantBlog. Whenever I post to the blog, I write an intriguing teaser and a link on Twitter. I also promote other people’s blogs so I’m not a me-monster.

Does your blog help you connect to readers or sell more books? If so how?

Yes, absolutely. I’ve met plenty of new readers through social networking. They say it takes about 5-7 touches before a consumer will make a purchase of your product. Blogging, facebooking and twittering provide several touches at once. One time, a guy with my last name bought a novel for his mother, simply because he found me on Twitter (because of our name). So, you just never know!

What would you recommend to hopeful authors who want to start a blog?

  1. Have a purpose for your blog.
  2. Be interesting.
  3. Be consistent in posting. Don’t orphan your fan base by being gung ho a few weeks and then dribbling off to nowhere.
  4. Advertise through your social media networks.
  5. Write inviting posts that aren’t too long.
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