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7 Reasons To Blog Your Book

1. You start building a platform right away.

A platform is the first thing publishers look for. No platform? No contract. Your platform is how many people listen to you on a (somewhat) regular basis. As you blog regularly, you will gather a faithful group of readers which will be the beginning of your platform.

2. You find out what connects and what doesn’t.

When you write, you have no idea what people will like and what they won’t. Your editor can help, but you are both shooting in the dark. On a blog, the stats tell you what connects with your audience. More importantly, you find out what doesn’t connect. Your book will dramatically improve if you remove the boring content.

3. Blogging allows you to enhance your message with media.

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Is there a video that helps you prove a point? If you have a blog, you can embed it. Try that with a paper book.

4. Your message gets out right away.

The publishing industry moves at the speed of a blind turtle. If everything goes well, it will be years before it hits store shelves. And that is assuming you work hard and get all the right breaks. If you want to reach people tomorrow start blogging today.

5. Your blog creates a rally point for your following.

Assuming you spend the $20 a year to buy, you will be able to use your blog as the center of your platform. Got a radio interview? Push your blog. Writing an article for a magazine? Put your blog in your bio. As people come to your blog and subscribe you get their permission to contact them when your book comes out.

6. You get instant feedback.

The comments you get on your blog will help you find flaws, and answer people’s questions and objections before they have them. Did something not make sense? The commentators will let you know.

7. Your blog will boost your credibility.

As an unpublished author it can be hard to build credibility. But, if you are the editor of suddenly people will treat you like the expert. The key is to have your blog on A free blog will not boost your credibility. You need your own domain name.

Will a publisher buy my writing if it’s published online?

In a word, “yes.” I have clients who have sold their blog’s as books and can point to many bestselling books that were blogs first. Free is not your enemy. Obscurity is your enemy.

Your book will have exclusive content. Save some of your nuggets for your book. Plus, everything in your book will be edited and focused. Remember all those stats and comments from Benefit #6? They will help you hone your message. Plus, your editor will add value to the book by cleaning up your language.

What do you think?

Do you think this will work? Do you know someone who has sold their blog to a publisher? Do you have a blog you want to get published?

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