Many authors are terrified that someone will steal their work. They don’t realize their true enemy is obscurity, not piracy.
If a million people “steal” your book, you win. As long as you get credit, you win when people share your book with others. Books that sell well spread from person to person like a virus. The harder you make it to share your work the more obscure you will be.
Piracy is Viral
Imagine if church small group leaders started copying chapter 5 out of your book to study at meetings. Would that hurt? No. Because now people who had no idea who you were before are now reading what you have to say. They are way more likely to buy your book than before it was “stolen.”
Everyone Wins from “Piracy”
- You win because your platform grows, you can book more speaking engagements at higher prices.
- They win because they can use your work to minister to others.
- Your publisher wins free marketing. Your publisher spends a lot of time and money trying to get people to talk about your book. Books sell from word of mouth. Allowing people to share your work turns them into evangelists for free! More talk = more sales.
What do you think?
Do you agree that it is smart to allow people to share and even remix your work? Does the idea scare you? How do you make it easy for people to share your work?