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How to Avoid Book-Marketing Overwhelm

How to Avoid Book-Marketing Overwhelm

by Thomas Umstattd Jr. | Jul 17, 2024 | Promotion

If book marketing feels overwhelming, you may be facing these 10 stressors. Learn how to deal with each one and reduce your marketing stress.

How Connor Boyack Sold Millions of Books Directly to Readers Without Using Amazon

How Connor Boyack Sold Millions of Books Directly to Readers Without Using Amazon

by Thomas Umstattd Jr. | Jul 3, 2024 | Promotion

Learn a reproducible strategy for getting to know your readers, selling to them directly, and avoiding Amazon’s ecosystem.

The Thriving Author: How to Market Books When You Have Money to Invest

The Thriving Author: How to Market Books When You Have Money to Invest

by Thomas Umstattd Jr. | May 22, 2024 | Advertising, Promotion

If you have a big budget for book marketing, opportunities abound. Find out which marketing expenses will yield the best return on your investment.

How to Sell More Books With Amazon Ads

How to Sell More Books With Amazon Ads

by Thomas Umstattd Jr. | Apr 10, 2024 | Advertising, Independent Publishing, Promotion

Learn six steps to quickly create your first ad to help you sell more books with Amazon ads, and discover how it can benefit your brand.

Pros and Cons of Pre-Orders

Pros and Cons of Pre-Orders

by Thomas Umstattd Jr. | Mar 27, 2024 | Independent Publishing, Publishing

Find out whether you should set up a preorder for your book (some authors shouldn’t), and discover tips to maximize preorder sales.

Marketing 101: Place 

Marketing 101: Place 

by Thomas Umstattd Jr. | Mar 20, 2024 | Marketing 101, Promotion, Strategy

Selling your book in the right place is important for maximizing sales. Consider these three case studies and learn 12 online places and 24 offline places where you can sell your book.

How to Write Emails That Readers Want to Read

How to Write Emails That Readers Want to Read

by Thomas Umstattd Jr. | Feb 21, 2024 | Copywriting, Email Marketing, Platform

Discover the three elements that make readers open your emails, which element is least important, and how to write good emails readers want.

From Page to Screen: How to Adapt Your Novel Into a Screenplay

From Page to Screen: How to Adapt Your Novel Into a Screenplay

by Thomas Umstattd Jr. | Jan 16, 2024 | Promotion, Writing Craft

Discover the important differences between writing for the page and the screen and find out how to turn your novel into a screenplay

How to Successfully Self Publish Your Book with James Blatch

How to Successfully Self Publish Your Book with James Blatch

by Thomas Umstattd Jr. | Nov 15, 2023 | Independent Publishing, Publishing

Learn the seven critical steps to successfully self-publishing your book, and find out how to excel at each step of the process.

Black Friday Book Promotion Tips for Authors

Black Friday Book Promotion Tips for Authors

by Thomas Umstattd Jr. | Nov 8, 2023 | Email Marketing, Independent Publishing, Promotion

Eight tips and three warnings to help you make the most of your Black Friday book promotion and marketing plan.

Book Marketing 101: Price  

Book Marketing 101: Price  

by Thomas Umstattd Jr. | Oct 25, 2023 | Independent Publishing, Marketing 101, Promotion

Learn how book pricing impacts sales and discover 14 strategies for finding the optimum price for your new or backlist books.

How Karyne Norton Successfully Kickstarted Her Book in 1 Hour

How Karyne Norton Successfully Kickstarted Her Book in 1 Hour

by Thomas Umstattd Jr. | Sep 19, 2023 | Crowdfunding, Independent Publishing, Publishing

Find out how running a Kickstarter campaign for your book can solve one of the biggest challenge indie authors face.

Announcing the 2024 Novel Marketing Conference 

Announcing the 2024 Novel Marketing Conference 

by Thomas Umstattd Jr. | Sep 13, 2023 | News, Promotion

Find out how the 2024 Novel Marketing Conference will help you apply your book-marketing knowledge and facilitate in-person connections.

Book Marketing 101: Product

Book Marketing 101: Product

by Thomas Umstattd Jr. | Aug 30, 2023 | Marketing 101, Publishing, Writing Craft

If your book isn’t a good product, marketing gets harder. Find out whose opinion counts and learn to create a good book readers want to buy and read.

How to Get Book Clubs to Pick YOUR Book

How to Get Book Clubs to Pick YOUR Book

by Thomas Umstattd Jr. | Aug 16, 2023 | Book Design, Promotion, Public Speaking

Authors dream of having a book club pick their book to read and discuss. Find out how to make your book book-club-friendly.

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