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028 – Book Rollouts Vs Book Launches With James Scott Bell

028 – Book Rollouts Vs Book Launches With James Scott Bell

by Thomas Umstattd Jr. | May 12, 2014 | Promotion

A  popular marketing strategy is to put together a huge launch even focused around the launch date of the book. You are not a fan of the big fan of that strategy. Why not? Walk us through the marketing techniques you used for your last book. Tell us about your...
021 – Queen Esther, Staggered Marketing & Why Waiting to Ask Can Boost Book Sales

021 – Queen Esther, Staggered Marketing & Why Waiting to Ask Can Boost Book Sales

by Thomas Umstattd Jr. | Mar 17, 2014 | Promotion

Learn staggered marketing tactics inspired by Queen Esther’s method of building goodwill before asking for support.

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