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021 – Queen Esther, Staggered Marketing & Why Waiting to Ask Can Boost Book Sales

021 – Queen Esther, Staggered Marketing & Why Waiting to Ask Can Boost Book Sales

by Thomas Umstattd Jr. | Mar 17, 2014 | Promotion

Talking Points: Esther Story: Esther Had a Tough Marketing Position Not in favor with the King Had a big ask. What does she do? She offers value and invites the King to a banquet in his honor. At the banquet does she offer her big ask? No, she invites him to a second...
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