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Why Rapid Release is a Risky Book Launch Strategy

Why Rapid Release is a Risky Book Launch Strategy

by Thomas Umstattd Jr. | Oct 7, 2020 | Independent Publishing, Promotion, Strategy

Is rapid release a shortcut to success? Or is it a trap that could destroy your author career? Learn when and why it does and doesn’t work.

Where Negative Book Reviews Come From And How to Make Them Go Away

Where Negative Book Reviews Come From And How to Make Them Go Away

by Thomas Umstattd Jr. | May 25, 2020 | Book Design, Promotion, Strategy

Not all bad reviews are bad for sales. Learn how to get fewer bad reviews and how to respond to the ones you have.

Painful Book Launch Lessons You Don’t Want to Learn the Hard Way

Painful Book Launch Lessons You Don’t Want to Learn the Hard Way

by Thomas Umstattd Jr. | May 19, 2020 | Business Advice, Promotion, Strategy

Don’t make these four painful book launch mistakes.

How to Launch a Book in 2020

How to Launch a Book in 2020

by Thomas Umstattd Jr. | May 4, 2020 | Branding, Promotion, Strategy

Launch your book with the help of professional coaching and a customized plan.

How to Launch a Book: A Coaching Session With Krystal Proffitt

How to Launch a Book: A Coaching Session With Krystal Proffitt

by Thomas Umstattd Jr. | Apr 13, 2020 | Platform, Promotion, Strategy

Learn how to create a plan and timeline to build your platform and successfully launch your book.

How to Create Urgency to Buy Your Book  (Marketing Psychology)

How to Create Urgency to Buy Your Book (Marketing Psychology)

by Thomas Umstattd Jr. | Jan 13, 2020 | Marketing Psychology, Promotion

The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use social triggers like urgency for good.

How to Create a Written Book Launch Plan

How to Create a Written Book Launch Plan

by Thomas Umstattd Jr. | Jan 28, 2019 | Promotion, Strategy

One critical element of a successful book launch is your written book launch plan. Find out what your plan should include and when to schedule your tasks.

Bonus Book Launch Q&A

Bonus Book Launch Q&A

by Thomas Umstattd Jr. | Jan 25, 2019 | Promotion, Strategy

In this special bonus episode of Novel Marketing, we answer YOUR book launch and book marketing questions. You can watch a video version of the Q&A below. 

How To Split Test Your Book Title Ideas With Facebook Ads

How To Split Test Your Book Title Ideas With Facebook Ads

by Thomas Umstattd Jr. | Jan 15, 2019 | Advertising, Promotion, Social Media

Learn how to use reliable scientific data to help you choose the best title, cover, or blurb for your book.

How to Boost Book Sales With Advanced Reader Copies (ARCs)

How to Boost Book Sales With Advanced Reader Copies (ARCs)

by Thomas Umstattd Jr. | Sep 18, 2018 | Promotion, Strategy, Writing Craft

In this episode we are going to talk about the best things you can do with your Advanced Reader Copies of your book …

Bonus Book Launch Q&A

150 – A Blueprint on How to Launch Your Book

by Thomas Umstattd Jr. | Aug 13, 2018 | Promotion, Strategy

In this episode, we talk about a new course we’ve released that will help you launch your book in a way that will rocket it to success.

How To Set up Pre-Orders for Your Indie Book

How To Set up Pre-Orders for Your Indie Book

by Thomas Umstattd Jr. | Aug 7, 2018 | Independent Publishing, Promotion, Publishing

When should indie authors offer a preorder on Amazon, and when is it a bad idea? An indie author answers and shares how to set up a preorder.

How to Relaunch a Book With Chris Fox

How to Relaunch a Book With Chris Fox

by Thomas Umstattd Jr. | Apr 24, 2018 | Book Design, Promotion, Publishing, Strategy

How to use the relaunch strategy to revive sales on your old novels.

Bonus Book Launch Q&A

How to Throw a Facebook Party for Your Book Interview With Nadine Brandes

by Thomas Umstattd Jr. | Nov 4, 2014 | Promotion, Social Media

Show Outline: Here’s the run-down on how I threw the FB Party: What is a Facebook party? How do You prepare? How did you promote? What prizes did you use? How to you run a Facebook party. (Jim) I had a core group of people (~30) on a launch team who committed to...
Bonus Book Launch Q&A

028 – Book Rollouts Vs Book Launches With James Scott Bell

by Thomas Umstattd Jr. | May 12, 2014 | Promotion

A  popular marketing strategy is to put together a huge launch even focused around the launch date of the book. You are not a fan of the big fan of that strategy. Why not? Walk us through the marketing techniques you used for your last book. Tell us about your...
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