The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use social triggers like urgency for good.
One critical element of a successful book launch is your written book launch plan. Find out what your plan should include and when to schedule your tasks.
In this special bonus episode of Novel Marketing, we answer YOUR book launch and book marketing questions. You can watch a video version of the Q&A below.
Show Outline: Here’s the run-down on how I threw the FB Party: What is a Facebook party? How do You prepare? How did you promote? What prizes did you use? How to you run a Facebook party. (Jim) I had a core group of people (~30) on a launch team who committed to...
A popular marketing strategy is to put together a huge launch even focused around the launch date of the book. You are not a fan of the big fan of that strategy. Why not? Walk us through the marketing techniques you used for your last book. Tell us about your...
Talking Points: Esther Story: Esther Had a Tough Marketing Position Not in favor with the King Had a big ask. What does she do? She offers value and invites the King to a banquet in his honor. At the banquet does she offer her big ask? No, she invites him to a second...