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How to Grow Your Email List Fast With Giveaways

How to Grow Your Email List Fast With Giveaways

by Thomas Umstattd Jr. | Apr 2, 2025 | Platform, Promotion

Need more subscribers? Explore the Kingsumo book giveaway technique that helped one author gain thousands of new emails.

The Indie Whale Reader: How to Reach Readers Who Devour 100 Books a Year

The Indie Whale Reader: How to Reach Readers Who Devour 100 Books a Year

by Thomas Umstattd Jr. | Mar 3, 2026 | Author Update, Promotion

Traditional publishing posts a December surge in the latest AAP StatShot, even as the broader market stays flat. We unpack new 2026 reader data, major AI-driven layoffs at Block, Spotify’s audiobook charts, Julia Quinn’s Kickstarter success, podcast growth, and key AI updates from Google and Cloudflare.

The Week Romance Died? Harlequin AI Deal + NY Times Bestseller Shake-Up

The Week Romance Died? Harlequin AI Deal + NY Times Bestseller Shake-Up

by Thomas Umstattd Jr. | Apr 4, 2026 | Author Update

Harlequin’s AI micro-drama deal ignites author boycotts, a Wharton study warns of “cognitive surrender,” and the NYT bestseller list drops mass market for new audiobook charts.

Announcing the 2026 Novel Marketing Conference

Announcing the 2026 Novel Marketing Conference

by Thomas Umstattd Jr. | Aug 13, 2025 | Conference Tips

Find out what makes the 2026 Novel Marketing Conference unique and find out how you can join us.

Adapting a Podcast to YouTube

Adapting a Podcast to YouTube

by Thomas Umstattd Jr. | Jun 11, 2025 | Platform, Podcasting

Discover the keys to adapting a podcast to YouTube. Understand what works best to grow your channel effectively.

Do 45% of Authors *Already* Use AI?! | Author Update

Do 45% of Authors *Already* Use AI?! | Author Update

by Thomas Umstattd Jr. | May 23, 2025 | Author Update

Thomas: Welcome to Author Update. I’m Thomas Umstead, Jr. And sometimes on this show, we don’t talk about AI even a little bit. And today is not one of those days. What’s our first story, Jonathan? Jonathan: And I’m Jonathan Scherger. This is...
Networking for Authors: How to Build Relationships Without Being Awkward

Networking for Authors: How to Build Relationships Without Being Awkward

by Thomas Umstattd Jr. | Dec 18, 2024 | Platform

Many authors feel stuck. They’re toiling away in obscurity, and none of their promotion efforts seem to go anywhere. Success in publishing is as much about who you know as what you know. And sometimes, the lack of knowing the right people keeps you from finding...
Amazon, AI, and Author Strategy Shifts: What You Need to Know Now

Amazon, AI, and Author Strategy Shifts: What You Need to Know Now

by jonathan | Jun 23, 2025 | Author Update

Welcome to this week’s Author Update, where we break down what’s happening in the world of publishing, AI, and tech—so you can write better, market smarter, and keep ahead of the curve. In this episode, we covered sweeping changes at Amazon, unexpected shifts in how...
How to Boost Sales With Permafree Books

How to Boost Sales With Permafree Books

by Thomas Umstattd Jr. | Sep 24, 2025 | Promotion, Strategy

Discover how giving a book away might actually boost sales. Learn to use a permafree book to drive sales, grow your list, or book events.

The Cultural Zeitgeist Shift That’s Making Indie Authors Rich

The Cultural Zeitgeist Shift That’s Making Indie Authors Rich

by Thomas Umstattd Jr. | Apr 8, 2026 | Publishing, Writing Craft

Discover the cultural shift in zeitgeist that reflects the changing preferences of American readers.

Will OpenAI Claim Ownership of Your Royalties?

Will OpenAI Claim Ownership of Your Royalties?

by Thomas Umstattd Jr. | Feb 9, 2026 | Author Update, Promotion

AI shocks publishing and tech: Claude 4.6 vs GPT-5.3 spark a $285B selloff, layoffs hit a 2009 high, Amazon cuts 30,000 jobs, Spotify expands into ebooks and print with Bookshop.org, indie ebooks arrive, a massive Substack breach, new KDP download options, and OpenAI’s controversial IP revenue-sharing idea.

How Connor Boyack Sold Millions of Books Directly to Readers Without Using Amazon

How Connor Boyack Sold Millions of Books Directly to Readers Without Using Amazon

by Thomas Umstattd Jr. | Jul 3, 2024 | Promotion

Learn a reproducible strategy for getting to know your readers, selling to them directly, and avoiding Amazon’s ecosystem.

Indies Win! Harlequin to Close Historical Romance Line

Indies Win! Harlequin to Close Historical Romance Line

by Thomas Umstattd Jr. | Feb 23, 2026 | Author Update, Promotion

Supreme Court tariffs ruling, Harlequin exits historical romance, BookFunnel adds digital signings, and major AI shifts from ElevenLabs, Perplexity Pro, and Google’s new Web MCP reshaping audiobook production and SEO.

Why do good books fail to sell while poorly written books fly off the shelves?

Why do good books fail to sell while poorly written books fly off the shelves?

by Thomas Umstattd Jr. | May 12, 2022 | Marketing Psychology, Promotion, Strategy, Writing Craft

Learn the 3 reasons some average books are perennial bestsellers while other well-written books aren’t.

Indie Publishing vs. Traditional Publishing

Indie Publishing vs. Traditional Publishing

by Thomas Umstattd Jr. | Feb 19, 2025 | Publishing

Indie or traditional publishing? Hear from one author who experienced both and made a surprising decision.

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  • The Week Romance Died? Harlequin AI Deal + NY Times Bestseller Shake-Up
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