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Zeitgeist: The UK Rape Gang Inquiry Report Is Out

Zeitgeist: The UK Rape Gang Inquiry Report Is Out

by Thomas Umstattd Jr. | Jun 24, 2026 | Culture & Politics, Zeitgeist

A break down of the UK rape gang inquiry report: its staggering scope, why British citizens are afraid to speak, and what authors can do about it.

How to Hook Readers in the First 50 Pages

How to Hook Readers in the First 50 Pages

by Thomas Umstattd Jr. | May 31, 2023 | Publishing, Writing Craft

Learn how to optimize that tiny window to grab your reader within the first 50 pages and convince them to finish your book.

Reader Magnets Are Dead? Why Most Reader Magnets Fail

Reader Magnets Are Dead? Why Most Reader Magnets Fail

by Thomas Umstattd Jr. | Mar 11, 2026 | Platform

Discover strategies to create a good reader magnet that will engage readers and boost your newsletter subscriptions.

Are We in an AI Bubble? Plus Audiobook Strategy, Vellum Upgrades & Loving Your Readers

Are We in an AI Bubble? Plus Audiobook Strategy, Vellum Upgrades & Loving Your Readers

by jonathan | Jun 23, 2025 | Author Update

The tech world was shaken recently when British AI firm Builder.ai filed for bankruptcy—after it was revealed their “AI” was really 700 Indian engineers behind the curtain. It’s the Mechanical Turk all over again. In 1770, a man named Wolfgang von Kempelen built what...
Your Friends Lied About Your Book Cover

Your Friends Lied About Your Book Cover

by Thomas Umstattd Jr. | Mar 25, 2026 | Advertising, Promotion

Discover how to find a good book cover that attracts the right readers and drives clicks that lead to sales across all platforms.

The Digital vs. Physical War: AI Companies Are Pulping Books by the Pallet

The Digital vs. Physical War: AI Companies Are Pulping Books by the Pallet

by Thomas Umstattd Jr. | Jul 28, 2026 | Author Update

Literary agents can now charge for marketing, indie print revenue jumped 75%, the $1.5B Anthropic settlement was approved, and AI may have crossed the AGI line.

The Indie Whale Reader: How to Reach Readers Who Devour 100 Books a Year

The Indie Whale Reader: How to Reach Readers Who Devour 100 Books a Year

by Thomas Umstattd Jr. | Mar 3, 2026 | Author Update

Traditional publishing posts a December surge in the latest AAP StatShot, even as the broader market stays flat. We unpack new 2026 reader data, major AI-driven layoffs at Block, Spotify’s audiobook charts, Julia Quinn’s Kickstarter success, podcast growth, and key AI updates from Google and Cloudflare.

How to Get More Book Reviews With Derek Doepker

How to Get More Book Reviews With Derek Doepker

by Thomas Umstattd Jr. | Feb 1, 2023 | Marketing Psychology, Promotion

Bestselling author and marketing strategist Derek Doepker shares tips to help you get more book reviews before, during, or after your launch.

101 Book Marketing Ideas That Will Change Your Life

101 Book Marketing Ideas That Will Change Your Life

by Thomas Umstattd Jr. | Oct 9, 2024 | Platform, Promotion, Publishing

We’ve compiled a list of book marketing ideas that will connect you to readers, build your brand, and sell your book. If you feel stuck with your book, this guide has the idea that will get you unstuck. The goal of this guide is to help get your creative juices...
The Week Romance Died? Harlequin AI Deal + NY Times Bestseller Shake-Up

The Week Romance Died? Harlequin AI Deal + NY Times Bestseller Shake-Up

by Thomas Umstattd Jr. | Apr 4, 2026 | Author Update

Harlequin’s AI micro-drama deal ignites author boycotts, a Wharton study warns of “cognitive surrender,” and the NYT bestseller list drops mass market for new audiobook charts.

The 5 Kinds of Kickstarter Campaigns for Authors

The 5 Kinds of Kickstarter Campaigns for Authors

by Thomas Umstattd Jr. | Oct 14, 2026 | Business Advice, Publishing

Most authors know one kind of Kickstarter campaign: the pre-order campaign. You write the book, build the campaign, and ask people to fund it before it comes out. If you’re tight on funds, getting the money early can be the difference between cutting corners and...
How to Grow Your Email List Fast With Giveaways

How to Grow Your Email List Fast With Giveaways

by Thomas Umstattd Jr. | Apr 2, 2025 | Platform, Promotion

Need more subscribers? Explore the Kingsumo book giveaway technique that helped one author gain thousands of new emails.

Announcing the 2026 Novel Marketing Conference

Announcing the 2026 Novel Marketing Conference

by Thomas Umstattd Jr. | Aug 13, 2025 | Conference Tips

Find out what makes the 2026 Novel Marketing Conference unique and find out how you can join us.

Zeitgeist: Why Vigilante Stories Are Seeing Chart Topping Popularity

Zeitgeist: Why Vigilante Stories Are Seeing Chart Topping Popularity

by Thomas Umstattd Jr. | Jul 8, 2026 | Book & Movie Reviews, Zeitgeist

Explore the rise of vigilante fiction as it captivates audiences and challenges traditional storytelling in books and films.

Will Your Back Matter Get Your Book Banned on Amazon?

Will Your Back Matter Get Your Book Banned on Amazon?

by Thomas Umstattd Jr. | Aug 26, 2026 | Promotion

Discover the key to effective back matter in books. Learn how to engage readers and enhance your marketing strategy in those final pages.

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Recent Episodes

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