Ad Strategizer
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How to Sell More Books With Amazon Ads
Learn six steps to quickly create your first ad to help you sell more books with Amazon ads, and discover how it can benefit your brand.
How Connor Boyack Sold Millions of Books Directly to Readers Without Using Amazon
Learn a reproducible strategy for getting to know your readers, selling to them directly, and avoiding Amazon’s ecosystem.
The Thriving Author: How to Market Books When You Have Money to Invest
If you have a big budget for book marketing, opportunities abound. Find out which marketing expenses will yield the best return on your investment.
How to PROFITABLY Advertise a Solo Book on Amazon
Learn how to profitably advertise a solo book on Amazon with expert tips on optimizing Amazon ads, targeting, and avoiding common pitfalls.
Massive Amazon Algorithm Changes
Thomas: Welcome to Author Update, your weekly dose of publishing news that actually matters to your career. This week we are breaking down Amazon’s massive algorithm changes. Some authors are panicked, some are excited. We will cover what changed, why your books...
AI Threats, Platform Changes & Cultural Shifts Authors Can’t Ignore
Substack’s controversial move into sponsored ads, Audible’s new in-app video discovery features, scoring 2025 publishing predictions, the growing anti-AI movement, and major cultural zeitgeist shifts.
Amazon, AI, and Author Strategy Shifts: What You Need to Know Now
Welcome to this week’s Author Update, where we break down what’s happening in the world of publishing, AI, and tech—so you can write better, market smarter, and keep ahead of the curve. In this episode, we covered sweeping changes at Amazon, unexpected shifts in how...
From Book Blurb to Bestseller: How to Craft Compelling Amazon Pages With Dave Chesson
Learn how a free tool can help improve your book description, increase your sales, and improve the effectiveness of your Amazon sales page.
Substack Breach: Author Information Compromised
TikTok is back, but its algorithm retrain may disrupt BookTok, the author-targeted data breach, Amazon’s new DRM download option, soaring Bible sales, ChatGPT ads, Sanderson’s “we are the art” speech, and what the Super Bowl halftime shows reveal about today’s book buyers.
Invasion of the AI Images | Author Update
Explore the rise of AI-generated images and their impact on authors in this Author Update. Learn strategies to adapt and leverage AI tools for your writing success. Outline Amazon Ads Expansion Amazon has recently expanded its sponsored ads, including Sponsored...
Copyright Termination and the Feds: What Just Happened to Authors
OpenAI’s announcement of ads coming to ChatGPT for free users (and what authors should do about it), a landmark federal court ruling that copyright termination rights now apply globally (potentially returning your foreign rights), record-breaking Bible sales that mask a crisis in Christian publishing, Julia Quinn’s new romance subscription box strategy, and the surprising political battle over fonts that affects book design.
Project Management for Authors
Discover how project management techniques can help authors tackle the overwhelming task of writing, publishing, and marketing their books.
