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Ad Drafter

by Thomas Umstattd Jr. | Oct 17, 2025

To view this content, you must be a member of Novel Marketing Patreon at $10 or...
Amazon Caught Stealing Authors’ Ad Dollars

Amazon Caught Stealing Authors’ Ad Dollars

by Thomas Umstattd Jr. | Sep 8, 2026 | Author Update

Amazon sued for overcharging advertisers, AI’s custom romance novels, Mr. Beast and James Patterson’s book bomb, and the anti-AI movement may have its leader.

Ad Suitability Scanner

by Thomas Umstattd Jr. | Feb 18, 2025

To view this content, you must be a member of Novel Marketing Patreon at $10 or...
Your Friends Lied About Your Book Cover

Your Friends Lied About Your Book Cover

by Thomas Umstattd Jr. | Mar 25, 2026 | Advertising, Promotion

Discover how to find a good book cover that attracts the right readers and drives clicks that lead to sales across all platforms.

15 Rules for Book Advertising with David Gaughran

15 Rules for Book Advertising with David Gaughran

by Thomas Umstattd Jr. | May 6, 2026 | Promotion

Learn 15 book advertising tips to help you save money and increase your profits while attracting more readers.

How to Sell More Books With Amazon Ads

How to Sell More Books With Amazon Ads

by Thomas Umstattd Jr. | Apr 10, 2024 | Advertising, Independent Publishing, Promotion

Learn six steps to quickly create your first ad to help you sell more books with Amazon ads, and discover how it can benefit your brand.

The Thriving Author: How to Market Books When You Have Money to Invest

The Thriving Author: How to Market Books When You Have Money to Invest

by Thomas Umstattd Jr. | May 22, 2024 | Advertising, Promotion

If you have a big budget for book marketing, opportunities abound. Find out which marketing expenses will yield the best return on your investment.

How Connor Boyack Sold Millions of Books Directly to Readers Without Using Amazon

How Connor Boyack Sold Millions of Books Directly to Readers Without Using Amazon

by Thomas Umstattd Jr. | Jul 3, 2024 | Promotion

Learn a reproducible strategy for getting to know your readers, selling to them directly, and avoiding Amazon’s ecosystem.

How to PROFITABLY Advertise a Solo Book on Amazon

How to PROFITABLY Advertise a Solo Book on Amazon

by Thomas Umstattd Jr. | Apr 30, 2025 | Advertising, Promotion

Learn how to profitably advertise a solo book on Amazon with expert tips on optimizing Amazon ads, targeting, and avoiding common pitfalls.

Keyword Planner

by Thomas Umstattd Jr. | Feb 25, 2025

To view this content, you must be a member of Novel Marketing Patreon at $10 or...
Facebook Advertising Changes Forever… Again

Facebook Advertising Changes Forever… Again

by Thomas Umstattd Jr. | Sep 2, 2026 | Author Update

Meta killed the setting that kept ads off Audience Network. Amazon hiked Kindle prices $40 overnight. 63% of religious books may be AI-written.

Stop Guessing: How to Know If Your Book Marketing Is Working

Stop Guessing: How to Know If Your Book Marketing Is Working

by Thomas Umstattd Jr. | Apr 15, 2026 | Promotion

Discover how to make your book marketing profitable by tracking your online and in-person marketing and advertising in a single dashboard.

How to Revive a Dead Book With Promo Stacking

How to Revive a Dead Book With Promo Stacking

by Thomas Umstattd Jr. | Jun 11, 2026 | Promotion

Learn how promo stacking can rescue a dead book and reach new readers. Amazon ad specialist Bryan Canter shares the exact services, order, and budget to make it work.

AI Threats, Platform Changes & Cultural Shifts Authors Can’t Ignore

AI Threats, Platform Changes & Cultural Shifts Authors Can’t Ignore

by Thomas Umstattd Jr. | Jan 14, 2026 | Author Update

Substack’s controversial move into sponsored ads, Audible’s new in-app video discovery features, scoring 2025 publishing predictions, the growing anti-AI movement, and major cultural zeitgeist shifts.

Promo Stacker

by Thomas Umstattd Jr. | Jun 9, 2026

To view this content, you must be a member of Novel Marketing Patreon at $10 or...
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