Promo Stacker

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Promo Stacker: Bring your quiet book back to life.

You wrote a book readers would love. Now get it in front of them. With Promo Stacker, you can plan your promotion in one sitting and feel the lift of a book with a crowd around it, instead of wondering which of dozens of promo sites deserve your money. An older title gets another chance to be found, and you stay in charge of every dollar.

Included with membership at $10/month or more.

Made for authors who publish their own ebooks and have a book that deserves more readers. You book each site yourself, and no plan can promise sales.

It runs in your browser and uses no AI. Author Media does not store, track, or view what you enter.

What changes

A quiet book does not have to stay quiet

You believe in this book, and the silence around it is hard to carry. Here is what it feels like to put that weight down.

  • Promo week stops feeling overwhelming

    Every promotion site wants a different price, a different form, and a different deadline. You open one plan instead of a dozen tabs, and you know where to start.

  • A modest budget feels like a plan

    You do not need a fortune to give a good book a push. You choose what you are comfortable spending, and you see where each dollar goes before you commit to anything.

  • An older book gets another chance

    A good book that went quiet has not failed. It may only be unseen. You send a fresh wave of readers its way, and give word of mouth something to start from.

When you will reach for it

The moments a promo plan helps most

Authors tend to wonder about promotion at the same few moments, usually with a knot of doubt. These are the moments that get easier.

  • When an older book goes quiet

    You check your sales and the line is flat. Instead of letting a good book fade, you plan a promotion that puts it back in front of readers.

  • Before the next book in your series comes out

    Book one is the doorway to book two. You can promote it ahead of the sequel, so new readers arrive with a next book waiting for them.

  • When a BookBub Featured Deal comes through

    You have hoped for that email. Pick its date as your finish line, and the rest of your promotion builds toward it.

  • The night you are ready to book

    Your cursor hovers over a payment page and a quiet worry creeps in. With a plan and a reason for every site, you can click with peace of mind.

  • Three weeks before your promotion

    Good sites sell out, and most want notice. You choose your dates early and book with room to spare, instead of scrambling in the last week.

  • The week after it ends

    New readers are finishing your book, and you want them to stay. Make it easy for them to leave a review with Review Linker, and see what the promotion did with Royalty Analyzer.

Before you plan

Hear the story behind promo stacking

Amazon ad specialist Bryan Canter explains promo stacking on the Novel Marketing Podcast. Listen first if you want to understand why it can wake a sleeping book.

Bring your genre and budget. Leave with a plan.

You bring

Your book's genre, your budget, whether you will run it free or at a discount, and roughly how many 4 or 5 star reviews it has, plus the final day of your promotion if you want real dates.

It runs in your browser and uses no AI. Author Media does not store, track, or view what you enter.

You get

A day-by-day plan of which promotion sites to book, with a price estimate, a one-line reason, and a booking link for each, plus real dates and a book-by deadline when you pick your final day.

Promo Stacker uses no AI and spends no credits, so you can run it as many times as you like. It is built around Kindle ebooks that you can set to free or $0.99, and it does not book or pay for anything. A final day needs to be at least three weeks away. Prices, open dates, and requirements change, so confirm each one when you book. No plan can promise that a site will accept your book or that it will sell.

Book promotion questions, answered

What is Promo Stacker?

You should not need a spreadsheet to decide which promotion sites to book. If you publish your own ebooks, you can plan a promotion for a book you want more readers to find, right in your browser.

What is a promo stack?

It is how a quiet book gets a crowd. A promo stack is a set of book promotion newsletters you book across several days. The aim is momentum, because readers like a book that other readers are already picking up.

Can I use a promo stack to revive a backlist book?

If a good book has gone quiet, it may only need more eyes on it. Reviving an older title is the case Promo Stacker was made for. Results vary with your cover, your description, and your reviews, and no plan can promise sales.

Will a promo stack help a book with a weak cover?

It stings to spend on a promotion and watch it fall flat. A promo stack puts more eyes on your book, so a cover that sends the wrong signal for your genre sends it to more people. Fix the cover first with Book Cover Analyzer, polish your Amazon page with Amazon Page Optimizer, and then come back. Promo Stacker is made for an excellent book that simply has not been seen yet.

Should I run a free or a discounted promotion?

You can choose with confidence, because both are worth running. Many authors pick a free run to reach the most readers and a discount to earn real sales. You can plan either one.

What is the anchor in a promo stack?

Ending on a high note feels better than fading out. In a promo stack, the anchor is the biggest promotion, saved for the end so the run finishes strong. A BookBub Featured Deal is the classic anchor.

Do I need a BookBub Featured Deal to run a promo stack?

You can plan a strong promotion without one. BookBub chooses which books it features, so no tool can promise you a spot, but it is worth applying. If you get a deal, pick its date as your final day and build toward it.

Can I run a promo stack before my book launches?

Launch week should feel like a celebration, not a discount. Promotion sites send readers to your live Amazon page at a free or $0.99 price, so a promo stack is meant for a book that is already for sale. Thomas Umstattd Jr. advises keeping a new release at full price at launch, and stacking a book that has been out a while and has gathered reviews.

Can I promote the first book in my series?

You can feel good about giving away book one, because it is the doorway to everything after it. Series authors in the Novel Marketing community have run a free or discounted promotion on book one around the release of book two, so new readers have the next book ready.

Does Promo Stacker work for nonfiction?

Yes. Choose the genre closest to your book, whether it is fiction, memoir, business, or self-help.

Can I use it if I am traditionally published?

Your publisher may control your ebook price, so it is fair to wonder. You can run a promo stack when you or your publisher can set the ebook to free or $0.99 for the promotion. Promo Stacker is built for authors who publish their own ebooks, so ask your publisher before you plan.

What if my book has few reviews?

A new book with a handful of reviews can still have a plan. Some sites ask for a minimum number of reviews, so a book with few reviews has fewer sites to choose from at first. Tell Promo Stacker where your book stands today, and come back as the reviews grow.

Will a promo stack get me more reviews?

Everyone hopes a promotion will fill their review page. More readers mean more chances for reviews, but only a small share of readers ever write one, and no plan can promise them. Make it easy for the ones who want to help with Review Linker.

How will I know if my promotion worked?

You deserve to see what your money did. Your Amazon sales and Kindle page reads show the lift while the promotion runs and after it ends, and With Royalty Analyzer, you can read what the promotion did in plain sentences, straight from your KDP report.

Are the prices exact?

Promotion prices move, so check before you pay. Prices, open dates, and requirements all change, so confirm each one on the site when you book.

Does Promo Stacker book the sites for me?

Nothing gets booked behind your back. Promo Stacker does not book or pay for anything, so you submit your book and pay each site yourself. Each site decides whether to accept your book.

Can I run it more than once?

Try a bigger budget, a smaller one, or a different kind of run to see how the plan changes. Promo Stacker uses no AI and spends no credits, so you can run it as many times as you like.

Does it use AI or store what I paste?

No. You can trust the plan, because it comes only from the choices you make and no AI is inventing anything. Author Media does not store, track, or view what you enter. You can clear your last choices any time with the reset button, because they stay only in your own browser.

How much does it cost?

Promo Stacker is included with any Novel Marketing Patreon membership of $10 per month or more. That membership also unlocks more than 80 other author tools in the Patron Toolbox. Promo Stacker uses no AI, so it spends none of your credits.

Plan the promotion your book deserves.

Your next promotion can start with a plan instead of a dozen tabs and a hopeful guess. Promo Stacker comes with your Patron Toolbox membership, along with more than 80 other author tools.

Promo Stacker runs in your browser and spends no credits.

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