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Book Marketing 101: Product

Book Marketing 101: Product

by Thomas Umstattd Jr. | Aug 30, 2023 | Marketing 101, Publishing, Writing Craft

If your book isn’t a good product, marketing gets harder. Find out whose opinion counts and learn to create a good book readers want to buy and read.

How to Extend Your Book’s Life With Effective Marketing

How to Extend Your Book’s Life With Effective Marketing

by Thomas Umstattd Jr. | Jun 21, 2023 | Publishing, Strategy, Writing Craft

Find out how to market your book in the four stages of its lifecycle and how to extend book sales on older books.

How to Hook Readers in the First 50 Pages

How to Hook Readers in the First 50 Pages

by Thomas Umstattd Jr. | May 31, 2023 | Publishing, Writing Craft

Learn how to optimize that tiny window to grab your reader within the first 50 pages and convince them to finish your book.

How to Find Your Timothy  

How to Find Your Timothy  

by Thomas Umstattd Jr. | Apr 26, 2023 | Promotion, Publishing, Writing Craft

One person’s opinion about your book is more important than anyone else’s. Discover who it is and how to find them before you publish.

The Psychological Reasons Readers Read Books

The Psychological Reasons Readers Read Books

by Thomas Umstattd | Mar 29, 2023 | Genre Analysis, Marketing Psychology, Publishing, Writing Craft, Zeitgeist, Zeitgeist 101

You have a major advantage over AI writing tools like GPT-4 and ChatGPT. Learn how to discover and leveraging your edge in your genre.

AI Book Covers & ChatGPT

AI Book Covers & ChatGPT

by Thomas Umstattd Jr. | Feb 15, 2023 | Book Design, Publishing, Writing Craft

Find out how authors use ChatGPT, Midjourney, and other AI tools to create book covers, characters, and plot ideas for their books.

Brandon Sanderson’s Crop Rotation Method for Restful Rapid Writing

Brandon Sanderson’s Crop Rotation Method for Restful Rapid Writing

by Thomas Umstattd | Jan 25, 2023 | Productivity, Publishing, Writing Craft

If writing seems harder than it used to or you feel burnt out, consider this four-step method of rotation to revive your writing career.

How to Hire a Good Editor

How to Hire a Good Editor

by Thomas Umstattd Jr. | Nov 16, 2022 | Book Design, Publishing, Writing Craft

Every successful author needs a professional editor. Learn three simple steps for finding a good editor who will improve your book.

Do novelists need a college writing degree?

Do novelists need a college writing degree?

by Thomas Umstattd Jr. | Oct 26, 2022 | Publishing, Traditional Publishing, Writing Craft

Young novelists (and their parents) will learn how to evaluate the usefulness of a college writing degree and examine viable alternatives.

Marketing Lessons from Bestselling Author James Patterson

Marketing Lessons from Bestselling Author James Patterson

by Thomas Umstattd Jr. | Sep 21, 2022 | Publishing, Writing Craft

Learn how James Patterson got his start as a writer, how he maintains success, and how you can implement his methods in your writing.

How to Work with an AI Writing Assistant

How to Work with an AI Writing Assistant

by Thomas Umstattd Jr. | Sep 14, 2022 | Publishing, Writing Craft

Learn how this AI tool can help you overcome writer’s block by generating ideas and suggestions to spur your imagination and get you unstuck.

AI Tools for Authors

AI Tools for Authors

by Thomas Umstattd Jr. | Aug 24, 2022 | Book Design, Publishing, Writing Craft

When you use artificial intelligence tools for writing, you can improve your craft and create books faster. Find out which AI tools will benefit you most.

How to Get the Most Out of Scrivener

How to Get the Most Out of Scrivener

by Thomas Umstattd Jr. | May 25, 2022 | Book Design, Publishing, Writing Craft

Scrivener is a popular writing software for authors. Learn about some of its best features in our interview with David Lee Martin.

Why do good books fail to sell while poorly written books fly off the shelves?

Why do good books fail to sell while poorly written books fly off the shelves?

by Thomas Umstattd Jr. | May 12, 2022 | Marketing Psychology, Promotion, Strategy, Writing Craft

Learn the 3 reasons some average books are perennial bestsellers while other well-written books aren’t.

Everything Authors Need to Know About Writing in Atticus

Everything Authors Need to Know About Writing in Atticus

by Thomas Umstattd Jr. | Jan 26, 2022 | Book Design, Publishing, Writing Craft

Authors typically use different software tools for everything from plotting to typesetting. But now authors can use one efficient multitool from start to finish.

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