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Where Negative Book Reviews Come From And How to Make Them Go Away

Where Negative Book Reviews Come From And How to Make Them Go Away

by Thomas Umstattd Jr. | May 25, 2020 | Book Design, Promotion, Strategy

Not all bad reviews are bad for sales. Learn how to get fewer bad reviews and how to respond to the ones you have.

Painful Book Launch Lessons You Don’t Want to Learn the Hard Way

Painful Book Launch Lessons You Don’t Want to Learn the Hard Way

by Thomas Umstattd Jr. | May 19, 2020 | Business Advice, Promotion, Strategy

Don’t make these four painful book launch mistakes.

How to Launch a Book in 2020

How to Launch a Book in 2020

by Thomas Umstattd Jr. | May 4, 2020 | Branding, Promotion, Strategy

Launch your book with the help of professional coaching and a customized plan.

How to Use Metadata to Sell More Books

How to Use Metadata to Sell More Books

by Thomas Umstattd Jr. | Apr 27, 2020 | Book Design, Independent Publishing, Promotion, Strategy, Traditional Publishing

Joshua Tallent teaches authors how to create quality metadata to increase book sales.

How to Launch a Book: A Coaching Session With Krystal Proffitt

How to Launch a Book: A Coaching Session With Krystal Proffitt

by Thomas Umstattd Jr. | Apr 13, 2020 | Platform, Promotion, Strategy

Learn how to create a plan and timeline to build your platform and successfully launch your book.

How to Quiet Your Inner Editor (so you can write faster)

How to Quiet Your Inner Editor (so you can write faster)

by Thomas Umstattd Jr. | Mar 30, 2020 | Publishing, Strategy, Writing Tips

James L. Rubart shares ten tips to quiet your inner editor.

How to Build Your Platform During Your Social Distancing

How to Build Your Platform During Your Social Distancing

by Thomas Umstattd Jr. | Mar 23, 2020 | Platform, Productivity, Strategy

10 ways to progress as a writer while everything else is on hold.

How to Get More Book Reviews with Jim Kukral

How to Get More Book Reviews with Jim Kukral

by Thomas Umstattd Jr. | Mar 16, 2020 | Independent Publishing, Promotion, Publishing, Strategy, Traditional Publishing

The more reviews you have, the more books you sell. And the more books you sell, the more reviews you get.

Kickstarter Tips and Tricks With Chris Fox

Kickstarter Tips and Tricks With Chris Fox

by Thomas Umstattd Jr. | Mar 9, 2020 | Crowdfunding, Promotion, Publishing, Strategy

Learn how to run a successful crowdfunding campaign with Chris Fox.

The Enclave Files

The Enclave Files

by Thomas Umstattd Jr. | Dec 23, 2019 | Independent Publishing, Promotion, Publishing, Strategy, Traditional Publishing

Rerun of The Enclave Files

Marketing 101: How Readers Make Buying Decisions at Physical Bookstores

Marketing 101: How Readers Make Buying Decisions at Physical Bookstores

by Thomas Umstattd Jr. | Dec 9, 2019 | Marketing 101, Promotion, Publishing, Strategy, Traditional Publishing

The better you understand your reader’s customer journey, the more books you can sell.

The Enclave Files

Literary Universe Marketing

by Thomas Umstattd Jr. | Nov 25, 2019 | Promotion, Strategy, Writing Tips

Learn how connecting your books in a shared literary universe can help boost sales.

Why Demographics are Mostly Useless And Why You Should Use Psychographics Instead

Why Demographics are Mostly Useless And Why You Should Use Psychographics Instead

by Thomas Umstattd Jr. | Nov 4, 2019 | Marketing Psychology, Promotion, Strategy

In this episode we talk about why demographics are mostly useless and why you should use psychographics instead.

Why Demographics are Mostly Useless And Why You Should Use Psychographics Instead

How to Use Marketing Data To Sell More Books

by Thomas Umstattd Jr. | Oct 28, 2019 | Advertising, Business Advice, Promotion, Publishing, Strategy

How to Use Marketing Data To Sell More Books

Why Demographics are Mostly Useless And Why You Should Use Psychographics Instead

Where to Spend Your Marketing Dollars

by Thomas Umstattd Jr. | Sep 23, 2019 | Advertising, Business Advice, Promotion, Publishing, Strategy

Where to Spend Your Marketing Dollars

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