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The 10 Commandments of Book Marketing

The 10 Commandments of Book Marketing

by Thomas Umstattd Jr. | Jul 22, 2021 | Branding, Business Advice, Promotion, Publishing, Strategy

If you want to succeed in publishing, heed these book marketing commandments.

How to Get a Reader’s Attention by Shocking Broca

How to Get a Reader’s Attention by Shocking Broca

by Thomas Umstattd Jr. | Jun 23, 2021 | Promotion, Strategy

Learn how natural brain function can help you get your reader’s attention so you can introduce them to your book.

How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year

How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year

by Thomas Umstattd Jr. | May 19, 2021 | Advertising, Platform, Strategy

Learn which Facebook ads work best for connecting with interested readers, growing your author email list, and ultimately selling books.

How to Create Press Releases

How to Create Press Releases

by Thomas Umstattd Jr. | May 5, 2021 | PR, Promotion, Strategy

Eight strategies to help you create a compelling news release.

How to Get More 5-Star Reviews With Beta Readers, Editors, and Launch Teams

How to Get More 5-Star Reviews With Beta Readers, Editors, and Launch Teams

by Thomas Umstattd Jr. | Mar 17, 2021 | Promotion, Strategy

Connect with three groups of people who will help you write a book that makes readers want to write raving reviews.

The 2021 Book Launch Blueprint is Here!

The 2021 Book Launch Blueprint is Here!

by Thomas Umstattd Jr. | Mar 10, 2021 | PR, Promotion, Strategy

Develop a comprehensive strategy to maximize your book sales in the first 30 days after release with the Book Launch Blueprint Course.

10 Classic Branding Blunders Authors Make (and how to avoid them)

10 Classic Branding Blunders Authors Make (and how to avoid them)

by Thomas Umstattd Jr. | Feb 10, 2021 | Branding, Platform, Strategy

Authors with weak brands get ignored by publishers and readers alike. Learn how to avoid the 10 most common author branding mistakes.

How to Market Books to Homeschool Families with Tricia Goyer

How to Market Books to Homeschool Families with Tricia Goyer

by Thomas Umstattd Jr. | Feb 3, 2021 | Promotion, Public Speaking, Strategy

Tricia Goyer explains how authors can connect with an enormous market of faithful readers in the homeschool community.

Search Engine Optimization (SEO) for Author Websites

Search Engine Optimization (SEO) for Author Websites

by Thomas Umstattd Jr. | Jan 20, 2021 | Author Websites, Platform, Strategy

Learn how to improve your website’s SEO so readers can easily find you and buy your books.

How to Promote Literary Fiction With Jane Friedman

How to Promote Literary Fiction With Jane Friedman

by Thomas Umstattd Jr. | Jan 13, 2021 | Advertising, Promotion, Strategy

Marketing literary fiction is different than marketing genre fiction. Standard marketing practices don’t always work. In this article you’ll learn what does.

How to Prevent Writing Burnout

How to Prevent Writing Burnout

by Novel Marketing | Dec 21, 2020 | Productivity, Publishing, Strategy, Writing Tips

Follow these four crucial principles to avoid author burnout and maintain a healthy writing career.

Parler, MeWe, and How to Navigate Social Media Splintering as an Author

Parler, MeWe, and How to Navigate Social Media Splintering as an Author

by Thomas Umstattd Jr. | Dec 2, 2020 | Platform, Social Media, Strategy

Should authors establish a presence on Parler and MeWe? Learn about the new social media platforms, and find out if you can connect with your readers there.

How to Find and Work With a Virtual Assistant

How to Find and Work With a Virtual Assistant

by Thomas Umstattd Jr. | Nov 18, 2020 | Productivity, Promotion, Strategy

Learn how to make more time for writing by hiring an assistant. It may cost less than you think, and it will free you up to focus on your writing.

How to Develop an Author Tagline

How to Develop an Author Tagline

by Thomas Umstattd Jr. | Nov 11, 2020 | Branding, Platform, Strategy

You can develop a focused author tagline and build your brand by answering these questions about yourself and your message.

The 5 Baby-Step Platform Building Process

The 5 Baby-Step Platform Building Process

by Thomas Umstattd Jr. | Nov 4, 2020 | Author Websites, Platform, Strategy

New authors can implement these important baby steps to strengthen their career development right now. Learn to walk before you run.

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