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How to Write Emails That Readers Want to Read

How to Write Emails That Readers Want to Read

by Thomas Umstattd Jr. | Feb 21, 2024 | Copywriting, Email Marketing, Platform

Discover the three elements that make readers open your emails, which element is least important, and how to write good emails readers want.

The Starving Author: How to Market Books When You Have No Money

The Starving Author: How to Market Books When You Have No Money

by Thomas Umstattd Jr. | Feb 7, 2024 | Business Advice, Promotion

You have two options if you don’t have money to market your book. Find out how an “expensive option” can be the “budget option” and where to invest your time when you don’t have the money.

From Page to Screen: How to Adapt Your Novel Into a Screenplay

From Page to Screen: How to Adapt Your Novel Into a Screenplay

by Thomas Umstattd Jr. | Jan 16, 2024 | Promotion, Writing Craft

Discover the important differences between writing for the page and the screen and find out how to turn your novel into a screenplay

Black Friday Book Promotion Tips for Authors

Black Friday Book Promotion Tips for Authors

by Thomas Umstattd Jr. | Nov 8, 2023 | Email Marketing, Independent Publishing, Promotion

Eight tips and three warnings to help you make the most of your Black Friday book promotion and marketing plan.

Book Marketing 101: Price  

Book Marketing 101: Price  

by Thomas Umstattd Jr. | Oct 25, 2023 | Independent Publishing, Marketing 101, Promotion

Learn how book pricing impacts sales and discover 14 strategies for finding the optimum price for your new or backlist books.

How to Sell Books Directly to Readers with Joanna Penn

How to Sell Books Directly to Readers with Joanna Penn

by Thomas Umstattd Jr. | Oct 11, 2023 | Author Websites, Independent Publishing, Promotion

With the explosion of AI and a slew of paperbacks and ebooks for sale online, how can you make your book stand out and earn more per sale? Joanna Penn tells us how.

Announcing the 2024 Novel Marketing Conference 

Announcing the 2024 Novel Marketing Conference 

by Thomas Umstattd Jr. | Sep 13, 2023 | News, Promotion

Find out how the 2024 Novel Marketing Conference will help you apply your book-marketing knowledge and facilitate in-person connections.

Book Marketing 101: Product

Book Marketing 101: Product

by Thomas Umstattd Jr. | Aug 30, 2023 | Marketing 101, Publishing, Writing Craft

If your book isn’t a good product, marketing gets harder. Find out whose opinion counts and learn to create a good book readers want to buy and read.

How to Get Book Clubs to Pick YOUR Book

How to Get Book Clubs to Pick YOUR Book

by Thomas Umstattd Jr. | Aug 16, 2023 | Book Design, Promotion, Public Speaking

Authors dream of having a book club pick their book to read and discuss. Find out how to make your book book-club-friendly.

From Book Blurb to Bestseller: How to Craft Compelling Amazon Pages With Dave Chesson

From Book Blurb to Bestseller: How to Craft Compelling Amazon Pages With Dave Chesson

by Thomas Umstattd Jr. | Aug 9, 2023 | Book Design, Copywriting, Promotion

Learn how a free tool can help improve your book description, increase your sales, and improve the effectiveness of your Amazon sales page.

Substack for Authors: An Exciting Opportunity or Just Hype?

Substack for Authors: An Exciting Opportunity or Just Hype?

by Thomas Umstattd Jr. | Jul 12, 2023 | Blogging, Email Marketing, Platform

Find out the advantages and limitations of Substack for authors with various platform-building strategies.

How to Make Money as an Author Assistant

How to Make Money as an Author Assistant

by Thomas Umstattd Jr. | Jul 5, 2023 | Business Advice, Promotion, Publishing

If your publishing journey is sapping your bank account, learn how working as an author assistant will help you earn and learn simultaneously.

How to Extend Your Book’s Life With Effective Marketing

How to Extend Your Book’s Life With Effective Marketing

by Thomas Umstattd Jr. | Jun 21, 2023 | Publishing, Strategy, Writing Craft

Find out how to market your book in the four stages of its lifecycle and how to extend book sales on older books.

How to Find Your Timothy  

How to Find Your Timothy  

by Thomas Umstattd Jr. | Apr 26, 2023 | Promotion, Publishing, Writing Craft

One person’s opinion about your book is more important than anyone else’s. Discover who it is and how to find them before you publish.

How to Create an Email Drip Marketing Campaign

How to Create an Email Drip Marketing Campaign

by Thomas Umstattd Jr. | Apr 19, 2023 | Email Marketing, Promotion

Find out what to write in your first emails to new subscribers so they’re thrilled to read your emails and reluctant to unsubscribe.

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