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Genius Link: A Guide for Authors

Genius Link: A Guide for Authors

by Thomas Umstattd Jr. | May 7, 2025 | Advertising, Platform, Promotion

Explore the benefits of universal book links for authors. Drive sales by linking to your book across multiple platforms worldwide.

How to PROFITABLY Advertise a Solo Book on Amazon

How to PROFITABLY Advertise a Solo Book on Amazon

by Thomas Umstattd Jr. | Apr 30, 2025 | Advertising, Promotion

Learn how to profitably advertise a solo book on Amazon with expert tips on optimizing Amazon ads, targeting, and avoiding common pitfalls.

How to Grow Your Email List Fast With Giveaways

How to Grow Your Email List Fast With Giveaways

by Thomas Umstattd Jr. | Apr 2, 2025 | Platform, Promotion

Need more subscribers? Explore the Kingsumo book giveaway technique that helped one author gain thousands of new emails.

How to Craft a Cancel Proof Marketing Strategy 

How to Craft a Cancel Proof Marketing Strategy 

by Thomas Umstattd Jr. | Mar 19, 2025 | Promotion

Discover how author cancel culture has changed and learn about its impact on book sales and public perception.

Book Promotion in 2025: How AI Gives Authors More Time to Write

Book Promotion in 2025: How AI Gives Authors More Time to Write

by Thomas Umstattd Jr. | Mar 5, 2025 | Productivity, Promotion

Learn how authors can use AI to generate book marketing ideas, audience descriptions, and images so they can reclaim their time for writing.

How to Sell Books From a Table

How to Sell Books From a Table

by Thomas Umstattd Jr. | Feb 5, 2025 | Promotion

Maximize your book sales at in-person events with these expert tips. Learn to effectively sell books and avoid common mistakes.

Read This Before Your Next Podcast Guest Interview

Read This Before Your Next Podcast Guest Interview

by Thomas Umstattd Jr. | Jan 29, 2025 | Platform, Podcasting, PR

Learn how to sound like a pro during your podcast interview. Get tips on achieving good podcast sound without breaking the bank.

How to Run a Local Book Festival

How to Run a Local Book Festival

by Thomas Umstattd Jr. | Nov 6, 2024 | Promotion

If you’ve wished for an in-person venue to sell books and connect with readers and authors, find out how starting a book festival can help.

How to Write Stories Readers Will Love by Knowing the Zeitgeist 

How to Write Stories Readers Will Love by Knowing the Zeitgeist 

by Thomas Umstattd Jr. | Oct 30, 2024 | Strategy, Writing Craft

If it takes you two years to write a book, you owe it to yourself to ask the question, “What kinds of books will be popular in two years?” Reader preferences change over time, but sometimes they change rapidly. If you don’t keep up, you can get stuck...
How to Use Reverse Coupons 

How to Use Reverse Coupons 

by Thomas Umstattd Jr. | Oct 23, 2024 | Promotion

Discover how you can do a kindness for your readers, help them take action, and sell more books at a higher price with a reverse coupon.

101 Book Marketing Ideas That Will Change Your Life

101 Book Marketing Ideas That Will Change Your Life

by Thomas Umstattd Jr. | Oct 9, 2024 | Platform, Promotion, Publishing

We’ve compiled a list of book marketing ideas that will connect you to readers, build your brand, and sell your book. If you feel stuck with your book, this guide has the idea that will get you unstuck. The goal of this guide is to help get your creative juices...
What to do When Book Sales Start Slipping

What to do When Book Sales Start Slipping

by Thomas Umstattd Jr. | Oct 2, 2024 | Promotion

If you want to increase book sales after they’ve started to fall, check out this list of mistakes to avoid and strategies to try.

Marketing a Book Series with Kristina Stanley

Marketing a Book Series with Kristina Stanley

by Thomas Umstattd Jr. | Sep 25, 2024 | Promotion

Writing a series gives you marketing advantages if you do it right. Find out how to structure your series to maximize your marketing efforts.

Announcing the 2025 Novel Marketing Conference

Announcing the 2025 Novel Marketing Conference

by Novel Marketing | Sep 11, 2024 | Promotion

Learn the details of the 2025 Novel Marketing Conference, how it will differ from last year’s conference, and what makes it unique.

How to Deliver Your Book Baby

How to Deliver Your Book Baby

by Novel Marketing | Aug 28, 2024 | Promotion

What to expect when you’re publishing a book and what your “book baby” needs for a healthy gestation, birth, and life.

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