097 – Major Mistakes You Might Be Making With Your Author Name
Learn how to choose a good author name. James L. Rubart shares the mistakes he made with his author name so you can avoid make them yourself.
How to Pick Your Genre
If you’re trying to pick a genre or considering writing in several, this episode will help you determine which path is best for you.
084 – How to Create A Breakthrough Author Brand Step 4 – Look in Your Reader’s Mirror
Most authors never reach the fourth level of building a brand. Find out what makes fourth-tier branding possible for authors.
How to Write a Crazy Cool Author Bio
Ten tips to help you write a bio that your audience will enjoy and remember.
078 – How To Become a Career Writer Part 4: How to Make Money With Your Knowledge & Celebrity
Your Celebrity Fabio Story Publisher Avon Books estimated his image increased sales by as much as 33% when he appeared on the cover with a woman; 45% when he appeared alone. Each photo session would get Fabio in about 16 cover poses that artists could reuse for...
069 – How to Stand Out When Your Name Fits In
Tips for choosing an author name that stands out and finding a matching domain name.
058 – Powerful Marketing Lessons from Taylor Swift
Show Notes: She is involved in her own marketing. She’s transparent, which builds familiarity and trust She uses every channel — differently She says “no” when her brand is devalued Her product is inspirational and unexpected She makes smart...
047 – How to Pick the Perfect Genre to Write In
Many writers love to write in multiple genres, is that a good idea? Should they narrow it down? If so, how should a writer pick the one with the best chance of selling? We answer these questions and more in this week’s...
043 – How to Create A Breakthrough Author Brand Step 3 – Look Through Your Readers
Learn how to listen in when your readers talk about you, and find out how their words can help refine your author brand.
042 – How to Create A Breakthrough Author Brand Step 2: Look at Your Readers
Branding is one of the most confusing topics under the umbrella of marketing. In this episode, we look at the second step of creating a breakthrough author brand.
041 – How to Create A Breakthrough Author Brand Step 1 – Look in the Mirror
Branding is one of the most confusing topics under the umbrella of marketing. In this article, you’ll learn the first step to creating your author brand.
008 – Where to Start Marketing Your First Novel
You’re finished! You’ve typed, The End and you’re thrilled. (So are we. Congrats.) But now comes the marketing. So where exactly do you start? (Whether you have a contract or not.) We tell you exactly the places to begin, and trust us, it’s nearly painless. Show...
Why Author Email Addresses Make a Difference
Do you know what makes me cringe?
Getting an email from a professional that isn’t professional. It doesn’t take much to get a professional email address.
