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097 – Major Mistakes You Might Be Making With Your Author Name

097 – Major Mistakes You Might Be Making With Your Author Name

by Thomas Umstattd Jr. | Jun 1, 2017 | Branding, Promotion

Learn how to choose a good author name. James L. Rubart shares the mistakes he made with his author name so you can avoid make them yourself.

How to Pick Your Genre

How to Pick Your Genre

by Thomas Umstattd Jr. | Sep 15, 2016 | Branding, Promotion

If you’re trying to pick a genre or considering writing in several, this episode will help you determine which path is best for you.

084 – How to Create A Breakthrough Author Brand Step 4 – Look in Your Reader’s Mirror

084 – How to Create A Breakthrough Author Brand Step 4 – Look in Your Reader’s Mirror

by Thomas Umstattd Jr. | Aug 22, 2016 | Branding, Business Advice, Promotion

Most authors never reach the fourth level of building a brand. Find out what makes fourth-tier branding possible for authors.

How to Write a Crazy Cool Author Bio

How to Write a Crazy Cool Author Bio

by Thomas Umstattd Jr. | Apr 23, 2016 | Book Design, Branding, Copywriting, Promotion

Ten tips to help you write a bio that your audience will enjoy and remember.

078 – How To Become a Career Writer Part 4: How to Make Money With Your Knowledge & Celebrity

078 – How To Become a Career Writer Part 4: How to Make Money With Your Knowledge & Celebrity

by Thomas Umstattd Jr. | Apr 1, 2016 | Branding, Business Advice, Promotion, Publishing

Explore ways for authors to monetize their expertise. Discover creative methods to boost your earnings in the writing industry.

069 – How to Stand Out When Your Name Fits In

069 – How to Stand Out When Your Name Fits In

by Thomas Umstattd Jr. | Nov 1, 2015 | Branding, Promotion

Tips for choosing an author name that stands out and finding a matching domain name.

078 – How To Become a Career Writer Part 4: How to Make Money With Your Knowledge & Celebrity

058 – Powerful Marketing Lessons from Taylor Swift

by Thomas Umstattd Jr. | Jan 17, 2015 | Branding, Promotion, Social Media

Show Notes: She is involved in her own marketing. She’s transparent, which builds familiarity and trust She uses every channel — differently She says “no” when her brand is devalued Her product is inspirational and unexpected She makes smart...
078 – How To Become a Career Writer Part 4: How to Make Money With Your Knowledge & Celebrity

047 – How to Pick the Perfect Genre to Write In

by Thomas Umstattd Jr. | Sep 23, 2014 | Branding, Publishing, Writing Craft

Many writers love to write in multiple genres, is that a good idea? Should they narrow it down? If so, how should a writer pick the one with the best chance of selling? We answer these questions and more in this week’s...
043 – How to Create A Breakthrough Author Brand Step 3 – Look Through Your Readers

043 – How to Create A Breakthrough Author Brand Step 3 – Look Through Your Readers

by Thomas Umstattd Jr. | Aug 26, 2014 | Branding, Business Advice, Promotion, Publishing

Learn how to listen in when your readers talk about you, and find out how their words can help refine your author brand.

042 – How to Create A Breakthrough Author Brand Step 2: Look at Your Readers

042 – How to Create A Breakthrough Author Brand Step 2: Look at Your Readers

by Thomas Umstattd Jr. | Aug 19, 2014 | Branding, Promotion

Branding is one of the most confusing topics under the umbrella of marketing. In this episode, we look at the second step of creating a breakthrough author brand.

041 – How to Create A Breakthrough Author Brand Step 1 – Look in the Mirror

041 – How to Create A Breakthrough Author Brand Step 1 – Look in the Mirror

by Thomas Umstattd Jr. | Aug 12, 2014 | Branding, Promotion

Branding is one of the most confusing topics under the umbrella of marketing. In this article, you’ll learn the first step to creating your author brand.

078 – How To Become a Career Writer Part 4: How to Make Money With Your Knowledge & Celebrity

008 – Where to Start Marketing Your First Novel

by Thomas Umstattd Jr. | Nov 25, 2013 | Branding, Promotion, Social Media

You’re finished! You’ve typed, The End and you’re thrilled. (So are we. Congrats.) But now comes the marketing. So where exactly do you start? (Whether you have a contract or not.) We tell you exactly the places to begin, and trust us, it’s nearly painless. Show...
Why Author Email Addresses Make a Difference

Why Author Email Addresses Make a Difference

by Caitlin Muir | Nov 13, 2012 | Branding, Platform

Do you know what makes me cringe?

Getting an email from a professional that isn’t professional. It doesn’t take much to get a professional email address.

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