069 – How to Stand Out When Your Name Fits In
Tips for choosing an author name that stands out and finding a matching domain name.
058 – Powerful Marketing Lessons from Taylor Swift
Show Notes: She is involved in her own marketing. She’s transparent, which builds familiarity and trust She uses every channel — differently She says “no” when her brand is devalued Her product is inspirational and unexpected She makes smart...
047 – How to Pick the Perfect Genre to Write In
Many writers love to write in multiple genres, is that a good idea? Should they narrow it down? If so, how should a writer pick the one with the best chance of selling? We answer these questions and more in this week’s...
043 – How to Create A Breakthrough Author Brand Step 3 – Look Through Your Readers
Learn how to listen in when your readers talk about you, and find out how their words can help refine your author brand.
042 – How to Create A Breakthrough Author Brand Step 2: Look at Your Readers
Branding is one of the most confusing topics under the umbrella of marketing. In this episode, we look at the second step of creating a breakthrough author brand.
041 – How to Create A Breakthrough Author Brand Step 1 – Look in the Mirror
Branding is one of the most confusing topics under the umbrella of marketing. In this article, you’ll learn the first step to creating your author brand.
008 – Where to Start Marketing Your First Novel
You’re finished! You’ve typed, The End and you’re thrilled. (So are we. Congrats.) But now comes the marketing. So where exactly do you start? (Whether you have a contract or not.) We tell you exactly the places to begin, and trust us, it’s nearly painless. Show...
Why Author Email Addresses Make a Difference
Do you know what makes me cringe?
Getting an email from a professional that isn’t professional. It doesn’t take much to get a professional email address.
