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What the 2021 Facebook Changes Mean for Authors

What the 2021 Facebook Changes Mean for Authors

by Thomas Umstattd Jr. | Feb 17, 2021 | Advertising, Author Websites, Platform, Social Media

Facebook is about to change. Authors need to know what’s coming and how to survive the digital upheaval.

How to Promote Literary Fiction With Jane Friedman

How to Promote Literary Fiction With Jane Friedman

by Novel Marketing | Jan 13, 2021 | Advertising, Promotion, Strategy

Marketing literary fiction is different than marketing genre fiction. Standard marketing practices don’t always work. In this article you’ll learn what does.

Amazon Advertising in 2021

Amazon Advertising in 2021

by Novel Marketing | Jan 6, 2021 | Advertising, Independent Publishing, Promotion

Amazon continually tests and changes their ads platform, and authors must stay up to date. Bryan Cohen reports on what’s changed this year.

How to Advertise Your Book on Podcasts

How to Advertise Your Book on Podcasts

by Thomas Umstattd Jr. | Oct 14, 2020 | Advertising, Podcasting, Promotion

Podcast advertising is one of the most effective advertising venues for authors with audiobooks. Heather Osgood offers seven steps to great podcast advertising.

How to Rank in Amazon Search Results with Dave Chesson

How to Rank in Amazon Search Results with Dave Chesson

by Thomas Umstattd Jr. | Feb 3, 2020 | Advertising, Independent Publishing, Promotion, Publishing

Learn Amazon SEO tips and tricks with guest Dave Chesson.

How to Use Marketing Data To Sell More Books

How to Use Marketing Data To Sell More Books

by Thomas Umstattd Jr. | Oct 28, 2019 | Advertising, Business Advice, Promotion, Publishing, Strategy

How to Use Marketing Data To Sell More Books

How to Use Marketing Data To Sell More Books

Where to Spend Your Marketing Dollars

by Thomas Umstattd Jr. | Sep 23, 2019 | Advertising, Business Advice, Promotion, Publishing, Strategy

Where to Spend Your Marketing Dollars

Book Marketing Milestones

Book Marketing Milestones

by Thomas Umstattd Jr. | Aug 26, 2019 | Advertising, Promotion, Publishing, Strategy

Book Marketing Milestones

What to Do When Your Book is Not Selling

What to Do When Your Book is Not Selling

by Thomas Umstattd Jr. | Jun 24, 2019 | Advertising, Promotion, Strategy

If your book isn’t selling well, Thomas and Jim will help you discover the problem and then show you how to fix it.

How to Use Marketing Data To Sell More Books

193 How to Create Powerful Ads for Authors Who Hate Math! with Chris Fox

by Thomas Umstattd Jr. | Jun 17, 2019 | Advertising, Promotion

How to Create Powerful Ads for Authors Who Hate Math! with Chris Fox

How to Use Marketing Data To Sell More Books

Marketing 101: Ten Advertising Terms You Need to Know

by Thomas Umstattd Jr. | Jun 10, 2019 | Advertising, Marketing 101, Promotion

Marketing 101: Ten Advertising Terms You Need to Know

How to Use Marketing Data To Sell More Books

How to Use Bookbub to Sell More Books with David Gaughran

by Thomas Umstattd Jr. | May 20, 2019 | Advertising, Independent Publishing, Promotion

How to Use Bookbub to Sell More Books with David Gaughran

How To Split Test Your Book Title Ideas With Facebook Ads

How To Split Test Your Book Title Ideas With Facebook Ads

by Thomas Umstattd Jr. | Jan 15, 2019 | Advertising, Promotion, Social Media

How To Split Test Your Book Title Ideas With Facebook Ads

How to Use Marketing Data To Sell More Books

How to Use Facebook To Promote Your Book

by Thomas Umstattd Jr. | Dec 10, 2018 | Advertising, Promotion, Social Media

Podcast: Play in new window | Download | EmbedSubscribe: Google Podcasts | Spotify | Amazon Music | Stitcher | Podcast Index | TuneIn | RSS | MoreIn this episode we are going to talk about the right way to use Facebook to sell more books! Last week we talked about why...
How to Use Marketing Data To Sell More Books

Why Facebook is Overrated for Book Marketing

by Thomas Umstattd Jr. | Dec 4, 2018 | Advertising, Business Advice, Promotion, Publishing, Social Media

Why Facebook is Overrated for Book Marketing

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