The Four Loves That Drive Fiction
Discover the four types of love in fiction that make readers fall in love with your book. Learn how storge, philia, eros, and agape drive stories from cozy mysteries to epic fantasy.
Zeitgeist: Globalists vs. Nationalists: What the UK and Japanese Elections Tell Us About the Changing Culture
Reform UK, Japan’s landslide, and the AfD surge reveal a global culture war. Here’s what the nationalist realignment means for your books and marketing.
Draft2Digital Confirms: Amazon Sales Reports Are Off by 50%
KDP dashboard errors, Chrome’s secret AI install, a Harvard prompting hack, the AI book flood, and how global nationalism is changing what readers want.
15 Rules for Book Advertising with David Gaughran
Learn 15 book advertising tips to help you save money and increase your profits while attracting more readers.
Zeitgeist: First Turning Noblebright vs. Second Turning Grimbright
Thomas and Jonathan map classic films onto the Noble/Grim + Bright/Dark axis, the four-quadrant version of the Strauss-Howe generational turnings.
Audible Forces Every Title Into New Royalty Model
Audible set a hard deadline for its new royalty model. The FTC fined a self-publishing guru $1.5M for fake promises. AI screeners favor AI-polished proposals over human ones. Independent bookstores are booming with 422 new openings. And science confirmed your TikTok breaks are wrecking your writing focus.
Zeitgeist: Southern Poverty Law Center Indictment Exposes Alleged Fraud, Accelerates Vibe Shift on Racism Accusations
a federal grand jury in Montgomery, Alabama, indicted the Southern Poverty Law Center on April 21, 2026. The 11-count indictment charges the SPLC with six counts of wire fraud, four counts of false statements to a federally insured bank, and one count of conspiracy to commit concealment money laundering.
My Worst Takes & Mistakes Over 500 Episodes
Discover advice for authors that has stood the test of time (and always will) and what advice you can cast off like a crumpled first draft.
Price Fixing at Amazon
Amazon price-fixing emails unsealed by California’s AG, a banned-book campaign that backfired into a bestseller, proposed copyright fee hikes, the latest AI model drops from OpenAI and Chinese rivals, new cover design tools from Author Media, and surprising data on where the money and readers actually are. Here’s what it all means for your writing career.
Zeitgeist: What Do Americans Consider Immoral?
Pew Research Center Survey Exposes Deep Divides in American Views on Morality Thomas: A Pew Research study just came out about what Americans view as moral and immoral. This matters for authors because every novel has a moral system. Actions have consequences in...
Amazon Kills Store Access for 2 Million Kindles
Draft2Digital levies a tax against the “poors,” Amazon kills millions of old Kindles and the Windows 10 Kindle app, and Barnes and Noble Press drops three policy bombs that could wipe your books from sale. Plus, an AI artist just hit number one on iTunes without a single human voice, Ukraine’s robots won their first solo battle with zero casualties, and fresh Pew Research data maps exactly where your readers draw their moral lines.
Stop Guessing: How to Know If Your Book Marketing Is Working
Discover how to make your book marketing profitable by tracking your online and in-person marketing and advertising in a single dashboard.
Huge Legal Wins for Authors
The Supreme Court confirms you own your AI-assisted writing, a bestselling thriller author loses his entire YouTube channel to a copyright scam but gets it back, Amazon finally ends the practice that let counterfeiters slip fakes into your book sales, and for our zeitgeist segment we’ll analyze the new movie Project Hail Mary.
Zeitgeist: Project Hail Mary Rockets Past $226 Million at Domestic Box Office
Project Hail Mary has crossed $430 million worldwide at the box office. Find out what its success reveals about what readers and want and how authors can connect.
The Cultural Zeitgeist Shift That’s Making Indie Authors Rich
Discover the cultural shift in zeitgeist that reflects the changing preferences of American readers.
