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Everything Authors Need to Know About K-Lytics

Everything Authors Need to Know About K-Lytics

by Thomas Umstattd Jr. | Aug 25, 2021 | Genre Analysis, Publishing, Strategy, Writing Craft

Find out how k-lytics can help you discover what readers are currently buying so you can increase your chances of success.

How to Write Book Reviews Readers Will Want to Read

How to Write Book Reviews Readers Will Want to Read

by Thomas Umstattd Jr. | Aug 18, 2021 | Blogging, Platform, Promotion, Strategy

Five tips to help you write useful book reviews that will build credibility and connection with your readers.

How Author Websites Irritate Readers (and what to do about it)

How Author Websites Irritate Readers (and what to do about it)

by Thomas Umstattd Jr. | Aug 4, 2021 | Author Websites, Platform

Have you ever been irritated by a website? Did you know that readers may be having that exact same experience when they visit your website? Ticking off your website visitors is a bad way to get more readers. Here are seven ways author websites annoy visitors and what to do about it.

The 10 Commandments of Book Marketing

The 10 Commandments of Book Marketing

by Thomas Umstattd Jr. | Jul 22, 2021 | Promotion, Strategy

If you want to succeed in publishing, heed these book marketing commandments.

How to Find Your Readers

How to Find Your Readers

by Thomas Umstattd Jr. | Jul 7, 2021 | Platform, Writing Craft

Follow these five steps to find out what your readers like and want in a book. Their preferences might surprise you and lead you to success.

How to Get a Reader’s Attention by Shocking Broca

How to Get a Reader’s Attention by Shocking Broca

by Thomas Umstattd Jr. | Jun 23, 2021 | Promotion, Strategy

Learn how natural brain function can help you get your reader’s attention so you can introduce them to your book.

How to Connect with Teen Readers: A Coaching Session With a Pre-Published YA Novelist

How to Connect with Teen Readers: A Coaching Session With a Pre-Published YA Novelist

by Thomas Umstattd Jr. | Apr 7, 2021 | Platform, Strategy

Learn how authors writing YA books can connect with teen readers.

10 Classic Branding Blunders Authors Make (and how to avoid them)

10 Classic Branding Blunders Authors Make (and how to avoid them)

by Thomas Umstattd Jr. | Feb 10, 2021 | Branding, Platform, Strategy

Authors with weak brands get ignored by publishers and readers alike. Learn how to avoid the 10 most common author branding mistakes.

How to Pick a Strong Book Title

How to Pick a Strong Book Title

by Thomas Umstattd Jr. | Dec 9, 2020 | Book Design, Publishing, Writing Craft

Your book’s title should accomplish four goals with only a few words. Learn how to create a memorable title that is easy to find and recommend.

Parler, MeWe, and How to Navigate Social Media Splintering as an Author

Parler, MeWe, and How to Navigate Social Media Splintering as an Author

by Thomas Umstattd Jr. | Dec 2, 2020 | Platform, Social Media, Strategy

Should authors establish a presence on Parler and MeWe? Learn about the new social media platforms, and find out if you can connect with your readers there.

How to Develop an Author Tagline

How to Develop an Author Tagline

by Thomas Umstattd Jr. | Nov 11, 2020 | Branding, Platform, Strategy

You can develop a focused author tagline and build your brand by answering these questions about yourself and your message.

How to Get More Book Reviews with Jim Kukral

How to Get More Book Reviews with Jim Kukral

by Thomas Umstattd Jr. | Mar 16, 2020 | Book Design, Publishing

The more reviews you have, the more books you sell. And the more books you sell, the more reviews you get.

Marketing 101: How Readers Make Buying Decisions at Physical Bookstores

Marketing 101: How Readers Make Buying Decisions at Physical Bookstores

by Thomas Umstattd Jr. | Dec 9, 2019 | Marketing 101, Promotion, Publishing, Strategy, Traditional Publishing

The better you understand your reader’s customer journey, the more books you can sell.

How to Work With Brick and Mortar Bookstores

How to Work With Brick and Mortar Bookstores

by Thomas Umstattd Jr. | Jul 1, 2019 | Promotion

Discover how indie bookstores are shaping the future of Barnes & Noble amid a changing publishing landscape.

How to Get 10,000 Readers and then Keep Them Happy

How to Get 10,000 Readers and then Keep Them Happy

by Thomas Umstattd Jr. | Oct 30, 2018 | Email Marketing, Platform, Writing Craft

Learn the keys to keeping your email subscribers happy and entertained in this interview with bestselling author Susan May Warren.

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