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Why I’m Giving Away a $249 Course This Month

Why I’m Giving Away a $249 Course This Month

by Thomas Umstattd Jr. | Jun 3, 2026 | Platform

Novel Marketing patron gift for June: get free lifetime access to my course when you become a patron this month.

How to Sell 1,000 Books a Month

How to Sell 1,000 Books a Month

by Thomas Umstattd Jr. | Jul 23, 2025 | PR, Promotion

Learn how to improve your book sales with proven strategies for selling 1,000 books a month through layered marketing, podcasts, and more.

How to Work With a PR Firm to Promote Your Book

How to Work With a PR Firm to Promote Your Book

by Thomas Umstattd Jr. | Jul 16, 2025 | PR, Promotion

Publicity has always been important for authors. Find out which media outlets are most useful to authors in 2025.

Read This Before Your Next Podcast Guest Interview

Read This Before Your Next Podcast Guest Interview

by Thomas Umstattd Jr. | Jan 29, 2025 | Platform, Podcasting, PR

Learn how to sound like a pro during your podcast interview. Get tips on achieving good podcast sound without breaking the bank.

Pros and Cons of Pre-Orders

Pros and Cons of Pre-Orders

by Thomas Umstattd Jr. | Mar 27, 2024 | Independent Publishing, Publishing

Find out whether you should set up a preorder for your book (some authors shouldn’t), and discover tips to maximize preorder sales.

How to Nail a Hostile Media Interview  

How to Nail a Hostile Media Interview  

by Thomas Umstattd Jr. | Apr 5, 2023 | PR, Promotion

Don’t shy away from a potentially hostile interview. Instead, follow these tips to give the journalist what you want them to publish.

How to Look and Sound Professional on Zoom, Webinars, and Podcasts

How to Look and Sound Professional on Zoom, Webinars, and Podcasts

by Thomas Umstattd Jr. | Feb 8, 2023 | Podcasting, Promotion, Public Speaking

Give yourself an edge over most authors by following these tips to look and sound professional on webinars, Zoom calls, and podcasts.

How to Build Hype for a Debut Novel

How to Build Hype for a Debut Novel

by Thomas Umstattd Jr. | Jan 18, 2023 | Crowdfunding, Promotion

Learn which book launching techniques a debut YA author used to successfully crowdfund and launch her first novel.

How to Turn a Podcast into a Bestselling Novel – with Scott Sigler

How to Turn a Podcast into a Bestselling Novel – with Scott Sigler

by Thomas Umstattd Jr. | Sep 28, 2022 | Platform, Podcasting

Learn how podcasting a novel launched Scott Sigler’s books to the NYT bestseller list, and how he’s sustained his podcast for over a decade.

How to Conduct Your Own Media Tour (without hiring a PR Firm) With Dr. Saundra Dalton-Smith

How to Conduct Your Own Media Tour (without hiring a PR Firm) With Dr. Saundra Dalton-Smith

by Thomas Umstattd Jr. | Jun 8, 2022 | PR, Promotion

Dr. Saundra Dalton-Smith shares pro tips for getting booked on podcasts, radio, and TV by scheduling your own author media tour.

10 Reasons to Delay Your Book Launch

10 Reasons to Delay Your Book Launch

by Thomas Umstattd Jr. | Apr 5, 2022 | Promotion, Strategy

Find out why you should delay your book launch, how long you should wait, and what to do in the meantime to improve your book’s chances of success.

How to Launch Your Book in 2022

How to Launch Your Book in 2022

by Thomas Umstattd Jr. | Feb 16, 2022 | Promotion, Strategy

Your book deserves a well-planned, effective book launch. Learn how to maximize sales in those all-important first 30 days after release.

How to Create an Author Press Kit with Susan Neal

How to Create an Author Press Kit with Susan Neal

by Thomas Umstattd Jr. | Nov 10, 2021 | Author Websites, PR, Promotion

If you want to secure media interviews about your book, learn why you need an author press kit, what you should include, and where to place it on your website.

The 5 Baby-Step Platform Building Process

The 5 Baby-Step Platform Building Process

by Thomas Umstattd Jr. | Nov 4, 2020 | Platform, Strategy

New authors can implement these important baby steps to strengthen their career development right now. Learn to walk before you run.

How to Market Your Audiobook

How to Market Your Audiobook

by Thomas Umstattd Jr. | Sep 9, 2020 | Audiobook Publishing, Promotion

These seven strategies will help you form a close connection with your audience, create a high-quality audio experience, and sell more audiobooks.

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