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A Short History of Facebook Marketing for Authors

A Short History of Facebook Marketing for Authors

by Thomas Umstattd Jr. | Feb 17, 2021 | Advertising, Platform, Social Media

Facebook is about to change. Authors need to know what’s coming and how to survive the digital upheaval.

10 Classic Branding Blunders Authors Make (and how to avoid them)

10 Classic Branding Blunders Authors Make (and how to avoid them)

by Thomas Umstattd Jr. | Feb 10, 2021 | Branding, Platform, Strategy

Authors with weak brands get ignored by publishers and readers alike. Learn how to avoid the 10 most common author branding mistakes.

Search Engine Optimization (SEO) for Author Websites

Search Engine Optimization (SEO) for Author Websites

by Thomas Umstattd Jr. | Jan 20, 2021 | Author Websites, Platform, Strategy

Learn how to improve your website’s SEO so readers can easily find you and buy your books.

The 5 Baby-Step Platform Building Process

The 5 Baby-Step Platform Building Process

by Thomas Umstattd Jr. | Nov 4, 2020 | Platform, Strategy

New authors can implement these important baby steps to strengthen their career development right now. Learn to walk before you run.

How to Survive Cancel Culture as a Writer

How to Survive Cancel Culture as a Writer

by Thomas Umstattd Jr. | Aug 3, 2020 | Author Websites, Platform

Learn three strategies that will protect your writing career from cancel culture.

How to Build an Author Website in a Day

How to Build an Author Website in a Day

by Thomas Umstattd Jr. | Jun 29, 2020 | Author Websites, Platform

You don’t need to hire a company to build you a website, you can do it yourself and it is easier than you think. You can learn how to build your very own professional author website.

8 Tools to Help Authors Get More Email Subscribers

8 Tools to Help Authors Get More Email Subscribers

by Thomas Umstattd Jr. | Jun 22, 2020 | Email Marketing, Platform

Grow your author email list with these 8 powerful tools.

11 Places to Get Free and Legal Photos for Your Blog

11 Places to Get Free and Legal Photos for Your Blog

by Caitlin Muir | Apr 10, 2020 | Blogging, Platform

If you can’t afford to buy a photo, you can’t afford the fines (or time!) that comes from stealing one. Here are 11 free & legal photo sites.

How to Build Your Platform During Your Social Distancing

How to Build Your Platform During Your Social Distancing

by Thomas Umstattd Jr. | Mar 23, 2020 | Platform, Productivity, Strategy

10 ways to progress as a writer while everything else is on hold.

How to Create a Landing Page

How to Create a Landing Page

by Thomas Umstattd Jr. | Aug 19, 2019 | Author Websites, Email Marketing, Platform

Eight tips and tools for creating effective landing pages that will build your email list and your connection to your readers.

The 5 Best Free WordPress Plugins for Authors

The 5 Best Free WordPress Plugins for Authors

by Thomas Umstattd Jr. | Apr 22, 2019 | Author Websites, Platform

Make your author website easier for readers to find and more fun to visit by using the 5 best free plugins for WordPress websites.

Six Things Readers are Looking for on Your Website

Six Things Readers are Looking for on Your Website

by Thomas Umstattd Jr. | Sep 25, 2018 | Author Websites, Branding, Platform

Seven Things Readers are Looking for on Your Website

How to Create a Reader (Lead) Magnet

How to Create a Reader (Lead) Magnet

by Thomas Umstattd Jr. | Jul 10, 2018 | Author Websites, Email Marketing, Platform, Promotion

A reader magnet is a prize your readers get in exchange for giving you their email. They can dramatically improve how fast your email list grows.

144 – How to Build an Amazing Author Website for $459.20

144 – How to Build an Amazing Author Website for $459.20

by Thomas Umstattd Jr. | Jul 3, 2018 | Author Websites, Platform

Podcast: Play in new window | Download | EmbedSubscribe: Apple Podcasts | Google Podcasts | Spotify | Amazon Music | Podcast Index | TuneIn | RSS | MoreYou know you need a website, but you don’t have one yet.  We received an email from Mary Hamilton, a...
142 – Marketing 101: How to Develop Book Marketing Assets

142 – Marketing 101: How to Develop Book Marketing Assets

by Thomas Umstattd Jr. | Jun 19, 2018 | Marketing 101, Platform, Promotion, Strategy

Learn how to reduce book marketing liabilities and develop assets. The more assets you have, the easier it is to sell books.

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