Amazon Archives

10 Decisions Every Indie Author Needs to Make

by Thomas Umstattd Jr. | Mar 24, 2021 | Independent Publishing, Publishing

Expert advice for the 10 critical decisions of indie publishing.

Amazon Advertising

by Thomas Umstattd Jr. | Jan 6, 2021 | Advertising, Promotion

Amazon continually tests and changes their ads platform, and authors must stay up to date. Bryan Cohen reports on what’s changed this year.

How to Pick a Strong Book Title

by Thomas Umstattd Jr. | Dec 9, 2020 | Book Design, Publishing, Writing Craft

Your book’s title should accomplish four goals with only a few words. Learn how to create a memorable title that is easy to find and recommend.

COVID-19 Kindle Stats: Genre Winners and Losers

by Thomas Umstattd Jr. | May 11, 2020 | News, Publishing

How has COVID-19 impacted the Kindle ebook market? Alex Newton answers based on the data.

How to Use Metadata to Sell More Books

by Thomas Umstattd Jr. | Apr 27, 2020 | Book Design, Publishing

Joshua Tallent teaches authors how to create quality metadata to increase book sales.

How to Get More Book Reviews with Jim Kukral

by Thomas Umstattd Jr. | Mar 16, 2020 | Book Design, Publishing

The more reviews you have, the more books you sell. And the more books you sell, the more reviews you get.

State of the Kindle 2020

by Thomas Umstattd Jr. | Feb 17, 2020 | Publishing

Learn about Kindle ebook trends in 2020 with Alex Newton of K-lytics.

How to Rank in Amazon Search Results with Dave Chesson

by Thomas Umstattd Jr. | Feb 3, 2020 | Advertising, Independent Publishing, Promotion, Publishing

Learn Amazon SEO tips and tricks with guest Dave Chesson.

How to Use Scarcity & Ubiquity to Make Your Book Irresistible (Marketing Psychology)

by Thomas Umstattd Jr. | Jan 27, 2020 | Marketing Psychology, Promotion

Scarcity makes your book valuable, Ubiquity makes it profitable. Learn how your book can be both for maximum results.

How to Optimize Your Amazon Listing with Bryan Cohen

by Thomas Umstattd Jr. | Jan 6, 2020 | Book Design, Independent Publishing, Promotion, Publishing

A bad Amazon book page can hamper all your marketing efforts. Bryan Cohen tells authors how an optimized book page can drastically improve your sales.

How to Protect Yourself from Counterfeiting and Other Amazon Attacks

by Thomas Umstattd Jr. | Jul 22, 2019 | Business Advice, Independent Publishing, Publishing, Strategy

Learn how to protect yourself from counterfeiting and other attacks on Amazon.

Amazon Book Ads – Everything You Need to Know with Brian Berni

by Thomas Umstattd Jr. | Oct 9, 2018 | Advertising, Business Advice, Independent Publishing, Promotion, Publishing

Amazon Book Ads – Everything You Need to Know – Date

How to Write to Market With Chris Fox

by Thomas Umstattd Jr. | Aug 21, 2018 | Branding, Platform, Publishing, Writing Craft

In this episode, we talk about how to write to market with Chris Fox an incredibly successful indie author of both fiction and nonfiction.

How To Set up Pre-Orders for Your Indie Book

by Thomas Umstattd Jr. | Aug 7, 2018 | Independent Publishing, Promotion, Publishing

When should indie authors offer a preorder on Amazon, and when is it a bad idea? An indie author answers and shares how to set up a preorder.

Book Marketing 101: Author Advertising

by Thomas Umstattd Jr. | Jun 26, 2018 | Advertising, Marketing 101, Promotion

Learn four advertising fundamentals that apply when buying ads on Facebook, Amazon, Goodreads, and anywhere you buy advertising.