As a follow-up to my article, Don’t Bow Down to Amazon, maybe you’re wondering, “What’s the alternative? Isn’t Amazon the best way to sell my books from my website?” No way, and if you haven’t, first read my previous post for the 3 big reasons why.
When readers visit your website to buy a book, do you send them to Amazon? If so, you could be making a huge mistake. Why? Sending customers to Amazon is the marketing equivalent of idolatry and ineffectiveness.