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The 5 Baby-Step Platform Building Process

The 5 Baby-Step Platform Building Process

by Thomas Umstattd Jr. | Nov 4, 2020 | Platform, Strategy

New authors can implement these important baby steps to strengthen their career development right now. Learn to walk before you run.

How to Create an Email Drip Marketing Campaign

How to Create an Email Drip Marketing Campaign

by Thomas Umstattd Jr. | Apr 19, 2023 | Email Marketing, Promotion

Find out what to write in your first emails to new subscribers so they’re thrilled to read your emails and reluctant to unsubscribe.

AI Tools for Authors

AI Tools for Authors

by Thomas Umstattd Jr. | Aug 24, 2022 | Book Design, Publishing, Writing Craft

When you use artificial intelligence tools for writing, you can improve your craft and create books faster. Find out which AI tools will benefit you most.

How to Conduct Your Own Media Tour (without hiring a PR Firm) With Dr. Saundra Dalton-Smith

How to Conduct Your Own Media Tour (without hiring a PR Firm) With Dr. Saundra Dalton-Smith

by Thomas Umstattd Jr. | Jun 8, 2022 | PR, Promotion

Dr. Saundra Dalton-Smith shares pro tips for getting booked on podcasts, radio, and TV by scheduling your own author media tour.

How to Turn a Podcast Episode into a Blog Post

How to Turn a Podcast Episode into a Blog Post

by Thomas Umstattd Jr. | May 10, 2023 | Blogging, Platform, Podcasting

Learn how turning your podcast content into a blog post can benefit you, your readers, and your website, and discover tools to help you get it done.

How to Get More Book Reviews With Derek Doepker

How to Get More Book Reviews With Derek Doepker

by Thomas Umstattd Jr. | Feb 1, 2023 | Marketing Psychology, Promotion

Bestselling author and marketing strategist Derek Doepker shares tips to help you get more book reviews before, during, or after your launch.

8 Tools to Help Authors Get More Email Subscribers

8 Tools to Help Authors Get More Email Subscribers

by Thomas Umstattd Jr. | Jun 22, 2020 | Email Marketing, Platform

Grow your author email list with these 8 powerful tools.

The Four Loves That Drive Fiction

The Four Loves That Drive Fiction

by Thomas Umstattd Jr. | May 14, 2026 | Publishing, Writing Craft

Discover the four types of love in fiction that make readers fall in love with your book. Learn how storge, philia, eros, and agape drive stories from cozy mysteries to epic fantasy.

Audible Audiobook Ads Are Finally Here

Audible Audiobook Ads Are Finally Here

by Thomas Umstattd Jr. | Oct 13, 2026 | Author Update

Kindle Previewer 4 arrives with a warning, Amazon opens audiobook ads, Spotify expands to 180 markets, and an AI chatbot leads to a user’s arrest.

10 Reasons to Delay Your Book Launch

10 Reasons to Delay Your Book Launch

by Thomas Umstattd Jr. | Apr 5, 2022 | Promotion, Strategy

Find out why you should delay your book launch, how long you should wait, and what to do in the meantime to improve your book’s chances of success.

Substack Breach: Author Information Compromised

Substack Breach: Author Information Compromised

by Thomas Umstattd Jr. | Feb 17, 2026 | Author Update

TikTok is back, but its algorithm retrain may disrupt BookTok, the author-targeted data breach, Amazon’s new DRM download option, soaring Bible sales, ChatGPT ads, Sanderson’s “we are the art” speech, and what the Super Bowl halftime shows reveal about today’s book buyers.

AI Book Covers & ChatGPT

AI Book Covers & ChatGPT

by Thomas Umstattd Jr. | Feb 15, 2023 | Book Design, Publishing, Writing Craft

Find out how authors use ChatGPT, Midjourney, and other AI tools to create book covers, characters, and plot ideas for their books.

The Digital vs. Physical War: AI Companies Are Pulping Books by the Pallet

The Digital vs. Physical War: AI Companies Are Pulping Books by the Pallet

by Thomas Umstattd Jr. | Jul 28, 2026 | Author Update

Literary agents can now charge for marketing, indie print revenue jumped 75%, the $1.5B Anthropic settlement was approved, and AI may have crossed the AGI line.

How to Launch a Book: A Coaching Session With Krystal Proffitt

How to Launch a Book: A Coaching Session With Krystal Proffitt

by Thomas Umstattd Jr. | Apr 13, 2020 | Platform, Promotion, Strategy

Learn how to create a plan and timeline to build your platform and successfully launch your book.

7 Things Santa Can Teach Authors About Book Marketing

7 Things Santa Can Teach Authors About Book Marketing

by Thomas Umstattd Jr. | Dec 15, 2021 | Productivity, Promotion, Publishing

Seven book marketing lessons from Santa for Authors

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