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093 – What Authors Can Learn from Bad Super Bowl Ads

093 – What Authors Can Learn from Bad Super Bowl Ads

by Thomas Umstattd Jr. | Feb 4, 2017 | Promotion

Intro Paragraph: Expensive, but the REACH is unparalleled. 1967 the cost was $42,000 for a 30. Today 5 million   Spending that kind of money means you have to create a great ad Talking Points: Seahawks   One of the biggest TV shows in the world   If you...
Email Marketing for Humans with Bryan Cohen

Email Marketing for Humans with Bryan Cohen

by Thomas Umstattd Jr. | Jan 23, 2018 | Email Marketing, Promotion

Email Marketing is the #1 tool for driving book sales. In this episode we talk with Bryan Cohan about how to craft the kinds of emails that readers want to see.

093 – What Authors Can Learn from Bad Super Bowl Ads

115 –  Why Traditional Authors should NEVER pay for marketing

by Thomas Umstattd Jr. | Dec 13, 2017 | Business Advice, Publishing, Traditional Publishing

Publishers pressure novelists to build a platform. Many authors see spending money on book marketing as part of the job. Here’s why that’s a mistake.

How  Free Pulsing Can Help You Sell More Books with Jamie Foley

How Free Pulsing Can Help You Sell More Books with Jamie Foley

by Thomas Umstattd Jr. | Oct 25, 2017 | Advertising, Independent Publishing, Promotion, Strategy

Free pulsing is a special way to make your book free for one day that can dramatically boost book sales. But only if you do it correctly.

093 – What Authors Can Learn from Bad Super Bowl Ads

12 Chrome Extensions Every Author Needs

by Thomas Umstattd Jr. | Nov 1, 2017 | Productivity, Publishing

If you’re using regular Chrome you are missing out. In this episode, we talk about 12 extensions to help make you a more productive, better writer.

10 Things Every Book Cover Needs

10 Things Every Book Cover Needs

by Thomas Umstattd Jr. | Oct 11, 2017 | Book Design, Independent Publishing, Publishing

Your book cover is your biggest marketing asset. It can make or break your book. In this episode, we discuss the necessary elements for a successful cover.

093 – What Authors Can Learn from Bad Super Bowl Ads

How to Host a Facebook Live For Your Book

by Thomas Umstattd Jr. | Sep 4, 2018 | Promotion, Social Media

In this episode, we talk about how to host a live video on Facebook to promote your next book launch. It is easy to look and sound amazing on Facebook Live!

10 Common Author Homepage Mistakes & How to Avoid Them

10 Common Author Homepage Mistakes & How to Avoid Them

by Thomas Umstattd Jr. | Sep 18, 2017 | Author Websites, Platform

Author’s make a lot of mistakes with their homepages. Here is how to avoid them and create a homepage that works.

Where to Build Your Platform As an Unpublished Novelist

Where to Build Your Platform As an Unpublished Novelist

by Thomas Umstattd Jr. | Nov 22, 2017 | Author Websites, Platform, Promotion, Social Media

Now is the best time to start building your platform. Learn what to work on and what not to waste your time on.

093 – What Authors Can Learn from Bad Super Bowl Ads

113 – Content Marketing With Joanna Penn

by Thomas Umstattd Jr. | Nov 29, 2017 | Promotion

New York Times Bestselling Indie Author Joanna Penn talks about how novelists can use content marketing to promote your book.

093 – What Authors Can Learn from Bad Super Bowl Ads

How To Become a Career Writer Part 3: Make Maximum Money with Your Writing Skills

by Thomas Umstattd Jr. | Mar 15, 2016 | Business Advice, Publishing, Writing Craft

Discover various ways to make money by writing beyond just publishing books. Learn to monetize your writing skills effectively.

068 – Where to Spend Your Marketing Money

068 – Where to Spend Your Marketing Money

by Thomas Umstattd Jr. | Oct 15, 2015 | Audiobook Publishing, Promotion

Episode 068 – Where to Spend Your Marketing Money (3790) We often discuss what not to spend your money on, and we feature free marketing techniques. In this article, we’ll answer a question from Erica Borgerson, author of The Lazy Girl Guide to...
093 – What Authors Can Learn from Bad Super Bowl Ads

078 – How To Become a Career Writer Part 4: How to Make Money With Your Knowledge & Celebrity

by Thomas Umstattd Jr. | Apr 1, 2016 | Branding, Business Advice, Promotion, Publishing

Explore ways for authors to monetize their expertise. Discover creative methods to boost your earnings in the writing industry.

071 – How To Find a Good Editor

071 – How To Find a Good Editor

by Thomas Umstattd Jr. | Dec 4, 2015 | Independent Publishing, Publishing

The importance of good editing can’t be overstated. Find out what kind of editor you need and where to find one.

093 – What Authors Can Learn from Bad Super Bowl Ads

051 – Bestseller Marketing Tactics With Brand Manager Kevin Kaiser

by Thomas Umstattd Jr. | Oct 21, 2014 | Promotion

Quick Links: GetThisBook.com 1000 True Fans KevinKaiser.co Transcript Thomas Umstattd Jr.: So in this episode, as you’ve probably figured out, we’re going to be talking to Kevin Kaiser. And for those of you who don’t know who Kevin is, Kevin is a marketing guru, one...
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