Who Knew? Santa is a Brilliant Marketer?
Yes, he sure is. Check out the secrets of Ol’ Kringle’s legendary success as a cultural icon and how you can apply the same principles to your career.
This episode is based on the this blog post from Author Media.
Thank you for another great podcast. I definitely want to hear more about mastermind groups. Please do put together a podcast on that subject. Thanks again, and Happy Holidays!
Sure thing. We did a whole episode on Mastermind Groups. You can find it here: http://novelmarketing.wpengine.com/29/
Another great podcast.
I have a question regarding the Benjamin Franklin example. Benjamin Franklin did a number of things well, but you said he did only one thing at a time.
I’m an artist and a writer. What I’m hearing in this podcast is that I should probably be doing only one thing at a time. When I’m writing, that’s all I do. That’s the work for each day.
When I’m painting, that’s all I do. That’s the work for the day.
So would how would you recommend I divide my work? Is it better in your opinion to dedicate a day to each thing? Monday-Wednesday-Friday I write and Tuesday-Thursday I paint, for example?
Or should I work on each project with dedication? Write a first draft to completion, then paint a painting to completion?
This is something I’ve struggled with for years, so any and all suggestions are definitely welcome.
From a branding perspective I would say pick just one of those things and focus on it enough to become the best in the world. Because the only way to make money in art is by being the best in the world. There is no money in being second best. It is always nice to be able to pay the rent and by the groceries.
However, this morning I read a Proverb that has me thinking.
“Plant your seed in the morning and keep busy all afternoon, for you don’t know if profit will come from one activity or another—or maybe both.”
Ecclesiastes 11:6
So you could see both activities as a form of diversification. Farm in the morning and do carpentry in the afternoon because who knows what will take off.