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7 Things Santa Can Teach Us About Book Marketing

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How does he do it? Santa, the big man himself, is everywhere.

During the holiday season, he makes appearances in parades, shopping centers, and of course, your home. Every year, he comes out a little bit earlier to add a few more appearances to his list. The man has hustle.

Santa can teach authors a lot about book marketing. How to dress well is not one of them. Authors, please do not put Santa on your sartorial advisory board. Put him on your book marketing advisory board instead. You will be much more successful as an author that way.

Here are seven things that I think Santa can teach us about book marketing:

Listen to the podcast: This post was featured in a Novel Marketing podcast that you can listen to here.

1. Santa Persists

Nothing is harder than getting up and writing when you don’t feel like it.

Work ethic is what separates amateur writers from professional authors.Click to Tweet

Professionals write whether they feel like it or not. They know that things have to get done. The bottom line propels them.

Santa is the same way. He delivers presents whether the weather is good or bad. For Santa, “snow days” means that he adds Rudolph to the lineup of reindeer. There is no calling in sick. He adjusts his life so no one is disappointed on Christmas morning.

2. Santa is Easy to Contact

Santa gets more mail than anyone else on the planet. His address is simple: Santa Claus, North Pole. If you don’t have a stamp, you can drop off your letter at the nearest Macy’s. If that’s not easy enough, you can visit him in person.

Every year, thousands of children stand in line, waiting to sit on Santa’s lap and tell them what they really want for Christmas. This personal connection is what builds an emotional bond that lasts for generations. The easier you are to reach, the greater your emotional connection will be with your readers.

The greater that connection is the more likely they are to read and share your book with others. Don’t hide your contact information.

3. Santa Focuses on Giving to Others

One of the reasons everyone loves Santa is that he is so generous. He doesn’t ask for anything in return for his gifts (although he does accept milk and cookies).

Many authors think about what writing can do for them, how it make them rich, famous, and adored by millions. This is backwards thinking. Authors, no one cares about you. People care about themselves and what you can do for them.

If Santa came into people’s houses looking for what he could take, he would have been locked up long ago.Click to Tweet 

You build a following through generosity not through greed.

4. Santa Fosters a Great Team

Creating toys for the children of the world is not a one man job. Neither is writing and selling a book. To be successful you will need a great team.  Think of them as your own small army of elves. Or you can think of them as your evil minions.

Your team should include:

  1. A Book Mentor,
  2. A Critique Group,
  3. An Agent,
  4. An Profesional Editor (self-published authors I’m looking at you on this one),
  5. A Publicist,
  6. A Webmaster, and
  7. An Assistant
Trying to go it alone with your book is like trying to fly a sleigh without reindeer.Click to Tweet
You’ll be left out in the cold without your team and everyone will be disappointed.

5. Santa Focuses on Just One Thing

Santa only does one thing on one holiday. He doesn’t take a second trip in February to give away Valentines Cards or drop off a significant other at your front door. This takes self control because there are a lot of lonely hearts on Valentines Day who would love for someone as trusted as Santa to set them up. But we know that it isn’t going to happen. Cupid does Valentines Day. Santa does Christmas.

As an author you owe it to your readers and to your brand to focus your writing on a single subject area.Click to Tweet

Focusing on too many things is one way to wash out as a writer. By focusing on one topic, you will become an expert and your readers will know what to look forward to.

6.  Santa Works Hard

Bringing Christmas presents to every boy and girl in the world is not an easy task. Even with the elves, Santa has his work cut out for him. But guess what? Santa doesn’t care.

He puts in long hours, knowing that there are millions of children expecting him to live up to his legend. Writing a book is not an easy task. Learning to write well is even harder. Be prepared to work hard.

7. Santa Enjoys the Journey

Many authors get destination fever, thinking they will only be happy once their book is on the shelves. Santa has a lot of work to do but he keeps a positive attitude and genuinely enjoys what he does. The authors who learn to enjoy the journey the writing, editing, hustling and selling and the ones who are truly successful. Like Santa, these authors are jolly.

You can be like Santa or the Grinch. Choose wisely.Click to Tweet

 

What other book marketing lessons can authors learn from Santa?

Want to give the gift of a new author website to yourself? Author Media can help. Contact us to find out how we can help you spread cheer while building your online platform.

About Thomas Umstattd

Thomas Umstattd Jr. is the CEO of Castle Media Group the parent company of Author Media. You can follow him on Twitter @ThomasUmstattd. and on Google+ He loves helping people use technology to change the world.

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11 Responses to 7 Things Santa Can Teach Us About Book Marketing

  1. Keep laughing!

  2. Thanks for this. A great post!! I agree with you, authors need to connect and be generous. Too many don’t get that yet.

  3. Excellent post, Thomas! Thanks for sharing the reality of book marketing in such a creative way. I loved reading it and was encouraged to keep on keeping on.

    Thanks again…

    Live it forward,

    Kent Julian
    http://www.liveitforward.com
    http://www.KentJulian.com

  4. Thomas, have you been reading my mind again? Good post! Excellent comparisons. Way to drive home some great tips in a fun way. (Much less painful that way!) You’re singing my song! I’ll be sure to share with my social networking buddies. Blessings to you this Christmas season.

    • Thomas Umstattd #

      Thanks Kathy! I hope you have a very merry Christmas.

  5. Great post! Such a timely analogy!

    I’ve been studying reasons that Amish businesses succeed. “Santa” and the Amish share some common ground….persistence, fostering a great team, staying focused and working hard!

    Thanks for the reminders!

  6. I would like to show my thanks to you just for bailing me out of this dilemma. Right after researching via the world wide web and seeing strategies which are not beneficial, I figured my entire life was gone. Existing minus the approaches to the issues you’ve fixed through your main guideline is actually a crucial case, and ones that would have in a negative way damaged my entire career if I hadn’t discovered your site. Your primary ability and kindness in playing with all things was precious. I am not positive what I would have done if I hadn’t come across such a remedy like this. I’m able to at this moment look forward to my future. Thanks for your time extremely much for this impressive and result oriented guide. I won’t be reluctant to refer the web sites to any person who need to receive direction on this problem.

  7. I love this!
    As a publicist I’m sharing this with my authors – and as an author, I’m applying it to myself as well.
    Thank you for the gift of encouragement!
    Jane

  8. Hira Azam #

    Your post is one of the best I have seen so far. Thank you for the post!
    I would love to share this with my blogger friends.
    Thanks again!

  9. Thanks for this entertaining and informative article, Thomas! Have to share it!

    • Thomas Umstattd #

      Thanks Vonda!

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