Twitter isn’t going anywhere. The sad thing is, most authors are ignoring it.
They can’t afford to.
They “get” Twitter because they know it’s a powerful tool and they take it seriously.
Authors need to start thinking like advertisers.
Advertisers know that people talk. They don’t just stick to one social network. They chat with their friends on Facebook, share photos on Pinterest, add their two cents on Twitter, and ramble on blogs.
The trick isn’t to control communication, it’s to provoke it and harness it.
Hashtags are the internet’s way of indexing conversations. Using Twitter can increase your virality and your sales. That sounds like a pretty solid reason to use the platform.
Here are some ways that you can use hashtags:
Hashtags + Video
At the 2013 Superbowl, Twitter was declared the winner. Almost every commercial had a hashtag associated with it.
Remember the heartwarming God Made a Farmer commercial?
It had a hashtag: #GodMadeAFarmer. The hashtag started trending, the video went viral, and all of a sudden TV advertising was relevant once again.
Just like the God Made a Farmer team, Mary DeMuth added her hashtag to the end of her video.
By the time people had finished the trailer, they were ready to spread the word!
- Remember the Superbowl? It wasn’t a football team or a singer that won. It was Twitter. – Click to tweet.
- What’s the deal with hashtags anyway? – Click to tweet.
- What does this book trailer and an adorable Superbowl commercial have in common? – Click to tweet.
- Start thinking like a marketer, not a starving artist. – Click to tweet.
- Find out how hashtags work over multiple platforms. – Click to tweet.
Hashtags + Twitter
During the post halftime show blackout, advertisers took advantage of the oppotunity to use Twitter to release spur of the moment marketplans, blitzing their way to commercial wins.
It was a great moment for transmedia.
CS Lakin increased her print book sales by 1,000% in one month just by using hashtags correctly. If you want those kinds of numbers, you must start tweeting smarter.
Hashtags + Images
Want to get your message to spread across Instagram, Pinterest, Facebook, Vine, and half a dozen other sites? Use hashtags.
Mary DeMuth did this well for her #EverythingBook (check out her board on Pinterest!).
Almost every day, she would release a sharable image. Often, it would include the #EverythingBook hashtag.
Here’s what Mary had to say about her experience with hashtags:
For instance, I used #Everythingbook to refer to my latest book release for Everything: What You Give and What You Gain to Become Like Jesus. I gave a list of quotes to folks if they’d like to share them, along with the hashtag. I also included the hashtag in the book to make it easier for people who tweeted about it. Don’t be afraid to use funny hashtags too, just for color. But don’t become a hashtag crazy person. You can turn off readers if you constantly use them. – Mary DeMuth
Have you created a hashtag for your book? Do you need a website for your book?