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Should You Create a Premium Hardcover Edition of Your Book?

Should You Create a Premium Hardcover Edition of Your Book?

by Thomas Umstattd Jr. | Dec 3, 2025 | Promotion

Learn whether a premium book edition is the right choice for your book and how it can set you apart from all the AI-written content.

Amazon Algorithm Secrets That Separate Bestsellers from the Slush Pile

Amazon Algorithm Secrets That Separate Bestsellers from the Slush Pile

by Thomas Umstattd Jr. | Nov 25, 2025 | Promotion

Explore the Amazon Book Recommendation Algorithm and learn how it impacts your book sales and visibility in the market.

The Shopify Trap: Why Authors Keep Losing Money

The Shopify Trap: Why Authors Keep Losing Money

by Thomas Umstattd Jr. | Nov 5, 2025 | Promotion

Discover the best ecommerce platform for authors and several surprisingly good options for selling books directly to readers.

Genius Link: A Guide for Authors

Genius Link: A Guide for Authors

by Thomas Umstattd Jr. | May 7, 2025 | Advertising, Platform, Promotion

Explore the benefits of universal book links for authors. Drive sales by linking to your book across multiple platforms worldwide.

How to Sell Books From a Table

How to Sell Books From a Table

by Thomas Umstattd Jr. | Feb 5, 2025 | Promotion

Maximize your book sales at in-person events with these expert tips. Learn to effectively sell books and avoid common mistakes.

What to do When Book Sales Start Slipping

What to do When Book Sales Start Slipping

by Thomas Umstattd Jr. | Oct 2, 2024 | Promotion

If you want to increase book sales after they’ve started to fall, check out this list of mistakes to avoid and strategies to try.

How Connor Boyack Sold Millions of Books Directly to Readers Without Using Amazon

How Connor Boyack Sold Millions of Books Directly to Readers Without Using Amazon

by Thomas Umstattd Jr. | Jul 3, 2024 | Promotion

Learn a reproducible strategy for getting to know your readers, selling to them directly, and avoiding Amazon’s ecosystem.

The Powerful Nonfiction Pitching Recipe That Works for Both Fiction and Nonfiction 

The Powerful Nonfiction Pitching Recipe That Works for Both Fiction and Nonfiction 

by Thomas Umstattd Jr. | Jun 5, 2024 | Promotion, Publishing

Learning the formula for creating a compelling pitch that resonates with readers is key to selling your book. Learn four formats that can work for your nonfiction pitch.

How to Sell More Books With Amazon Ads

How to Sell More Books With Amazon Ads

by Thomas Umstattd Jr. | Apr 10, 2024 | Advertising, Independent Publishing, Promotion

Learn six steps to quickly create your first ad to help you sell more books with Amazon ads, and discover how it can benefit your brand.

Publishing Industry Secrets Revealed at the Penguin Random House Trial

Publishing Industry Secrets Revealed at the Penguin Random House Trial

by Thomas Umstattd Jr. | Jan 3, 2024 | News, Publishing, Traditional Publishing

These secrets of the publishing industry offer important points for all authors to consider as they choose a publishing path.

Book Marketing 101: Price  

Book Marketing 101: Price  

by Thomas Umstattd Jr. | Oct 25, 2023 | Independent Publishing, Marketing 101, Promotion

Learn how book pricing impacts sales and discover 14 strategies for finding the optimum price for your new or backlist books.

How to Sell Books Directly to Readers with Joanna Penn

How to Sell Books Directly to Readers with Joanna Penn

by Thomas Umstattd Jr. | Oct 11, 2023 | Author Websites, Independent Publishing, Promotion

With the explosion of AI and a slew of paperbacks and ebooks for sale online, how can you make your book stand out and earn more per sale? Joanna Penn tells us how.

How to Prepare for Your First Webinar  

How to Prepare for Your First Webinar  

by Thomas Umstattd | Mar 22, 2023 | Platform, Public Speaking

Grow your email list, get to know your audience, and boost your income potential by learning how to host an author webinar.

Affiliate Marketing for Authors

Affiliate Marketing for Authors

by Thomas Umstattd Jr. | Sep 7, 2022 | Advertising, Email Marketing, Promotion

Find out how authors who take advantage of affiliate marketing opportunities can earn income even before their books are published.

How to Get Better at Public Speaking with Jane Jenkins Herlong

How to Get Better at Public Speaking with Jane Jenkins Herlong

by Thomas Umstattd Jr. | Jul 20, 2022 | Platform, Public Speaking

Tips and advice for securing your first speaking engagement, nailing your presentation, selling books, and getting invited back.

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