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How to Become a Professional Writer With Joanna Penn

How to Become a Professional Writer With Joanna Penn

by Thomas Umstattd Jr. | Feb 25, 2026 | Business Advice, Publishing

Learn the mindset and approach to create a sustainable professional author business that appeals to readers and builds your career.

Why Your Book Isn’t Selling: Metadata

Why Your Book Isn’t Selling: Metadata

by Thomas Umstattd Jr. | Feb 18, 2026 | Independent Publishing, Publishing

Discover how metadata for books can significantly improve your book sales and visibility in online stores like Amazon.

How to Format a Book With Vellum

How to Format a Book With Vellum

by Thomas Umstattd Jr. | Feb 11, 2026 | Book Design, Publishing

Learn how Vellum can save you money, time, and headache when formatting your next book or reader magnet.

Should You Create a Premium Hardcover Edition of Your Book?

Should You Create a Premium Hardcover Edition of Your Book?

by Thomas Umstattd Jr. | Dec 3, 2025 | Promotion

Learn whether a premium book edition is the right choice for your book and how it can set you apart from all the AI-written content.

Amazon Algorithm Secrets That Separate Bestsellers from the Slush Pile

Amazon Algorithm Secrets That Separate Bestsellers from the Slush Pile

by Thomas Umstattd Jr. | Nov 25, 2025 | Promotion

Explore the Amazon Book Recommendation Algorithm and learn how it impacts your book sales and visibility in the market.

How to Publish Your Audiobook Through ACX

How to Publish Your Audiobook Through ACX

by Thomas Umstattd Jr. | Oct 22, 2025 | Audiobook Publishing, Publishing

Get guidance, tips, and recommendations for publishing your audiobook on ACX with the highest quality at the best price.

How to Build an Email List Before You Publish Your Novel 

How to Build an Email List Before You Publish Your Novel 

by Thomas Umstattd Jr. | Oct 8, 2025 | Promotion

Discover the many ways to grow your email list before you publish your book.

TikTok, Iran, and AI: What Authors Need to Know Now

TikTok, Iran, and AI: What Authors Need to Know Now

by Thomas Umstattd Jr. | Jun 23, 2025 | Author Update

Welcome to the Summer Solstice edition of Author Update, where co-hosts Thomas Umstattd, Jr. and Jonathan Shuerger unpack the headlines that matter to authors—from global conflicts to algorithm updates. In this jam-packed episode, they dig into the TikTok ban, the war...
Amazon, AI, and Author Strategy Shifts: What You Need to Know Now

Amazon, AI, and Author Strategy Shifts: What You Need to Know Now

by jonathan | Jun 23, 2025 | Author Update

Welcome to this week’s Author Update, where we break down what’s happening in the world of publishing, AI, and tech—so you can write better, market smarter, and keep ahead of the curve. In this episode, we covered sweeping changes at Amazon, unexpected shifts in how...
How to Publish a Novel in 2025

How to Publish a Novel in 2025

by Thomas Umstattd Jr. | Jun 4, 2025 | Publishing

Learn how to successfully publish a novel with my six-step roadmap. Avoid common mistakes and start at the right place for strong sales.

An Introduction to Author Ecosystems with Russell Nohelty

An Introduction to Author Ecosystems with Russell Nohelty

by Thomas Umstattd Jr. | May 28, 2025 | Independent Publishing, Publishing

Explore the concept of author ecosystems and discover marketing strategies tailored to your unique approach and audience.

Indie Publishing vs. Traditional Publishing

Indie Publishing vs. Traditional Publishing

by Thomas Umstattd Jr. | Feb 19, 2025 | Publishing

Indie or traditional publishing? Hear from one author who experienced both and made a surprising decision.

A Storytelling Revolution: Inside the World of Serialized Fiction

A Storytelling Revolution: Inside the World of Serialized Fiction

by Thomas Umstattd Jr. | Jan 22, 2025 | Platform

Learn how platforms like Royal Road and Ream Stories are revolutionizing serialized fiction and offering a path to building an audience.

Is Traditional Publishing Dying? Surprising Trends Authors Can’t Ignore

Is Traditional Publishing Dying? Surprising Trends Authors Can’t Ignore

by Thomas Umstattd Jr. | Jan 8, 2025 | News, Publishing

Explore the trends that will shape the industry and how they will impact authors.

How to Run a Local Book Festival

How to Run a Local Book Festival

by Thomas Umstattd Jr. | Nov 6, 2024 | Promotion

If you’ve wished for an in-person venue to sell books and connect with readers and authors, find out how starting a book festival can help.

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