by Novel Marketing | Oct 28, 2019 | Advertising, Book Promotion, Business, Novel Marketing Podcast, Sales
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify | RSS | MoreAuthor Media presents Novel Marketing, the longest-running book marketing podcast in the world. This is the show for writers who want...
by Novel Marketing | Jun 3, 2019 | Book Promotion, Novel Marketing Podcast
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify | RSS | MoreIn this episode we are going to talk about how to measure your marketing. If you don’t currently measure your marketing, we have good...
by Thomas Umstattd | Mar 19, 2018 | Blog Posts, Blogging Tips, Publishing, Writing Tips
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify | RSS | MoreShould you blog your book ahead of time? Recently, there have been several blog posts hinting it’s a bad idea. This advice can...
by Thomas Umstattd | Jan 16, 2018 | Book Promotion, Novel Marketing Podcast, Social Media
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify | RSS | MoreIn this episode, we are going to talk about how to find out more about your readers. This is a critical topic because the better you...
by Thomas Umstattd | Jun 20, 2013 | Blog Posts, Website Tips
What do your readers want? Without knowing the answer, you can’t make them happy. Tracking your site stats allows you you to make adjustments to thrill your readers. If you want advocates, you need to read this post. Hits Are Misleading Tracking hits gives you...
by Caitlin Muir | May 3, 2012 | Blog Posts, How To, Platform Building Tips, Website Tips
Join us on May 9th, at 3:30 PM (CT), for a special webinar: Google Analytics for Authors. Analytics can be a powerful tool but only if you know how to use them. Accessing Google Analytics can be overwhelming for authors. Most haven’t had the program explained...
by Thomas Umstattd | Nov 22, 2010 | Blog Posts, Website Tips
Designing for the web is a different skill than designing for print. Print designers who learn these three simple differences will see a dramatic increase in the effectiveness of their designs. Otherwise their designs will fall flat. Feel free to share this article...
by Rob Eagar | Nov 2, 2009 | Blog Posts, How To, Website Tips
Just because you have a website doesn’t mean that it’s effective. Fortunately, there are easy ways to track if your website is helping to build your author platform. Monitor Tangible Outcomes First, you can monitor tangible outcomes, such as tracking new subscribers...
by Rob Eagar | Sep 1, 2009 | Blog Posts, Blogging Tips, How To, Productivity, Website Tips
Whether you’re an author, speaker, or publisher, your goal is to sell more books and spread your message. But, how do you know if your message is really spreading? How do you track the success of your marketing and platform-growth efforts? There are several...
by Thomas Umstattd | Jul 14, 2009 | Blog Posts, How To, Website Tips
Google analytics answers the question of who visits your site, when they visit and even why they visit. This post has a video that explains Google Analytics in clear easy language. And it has a pause button if you want to follow along. How To Setup Google Analytics on...
