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Imagine a website that would email thousands of people in your town to let them know where you are speaking next. Now imagine that this is free.

Your imagination has become a reality.

Here’s an easy and free way to get noticed every week as a popular author in your hometown., which calls itself the world’s largest, 100 percent free directory of author events, offers a wonderful event calendar for your author engagements.

Free Event Promotion With

The best part is the periodic e-mail update that gets sent to all readers who subscribe to learn about author events within a certain number of miles from their zip code.

What this means is this: If you list several events each month, you’ll show up on subscribers’ e-mail updates on a regular basis — unlike a visiting author who makes one appearance a year. Your consistency and obvious popularity will cause more buzz about you among your region’s serious readers.

But aside from pumping life into your public image, that same e-mail that arrives to subscribers with your “tour” dates, also comes with everyone else who is scheduled to appear in your designated region. This gives you real-time intelligence about which stores and events host authors on a regular basis and who they are hosting. This insight gives you a head-start when calling the bookstore: “Hi, I saw you booked Thomas Umstattd Jr. last week. You know, I’m almost as good as him.”

Connect BookTour to your Amazon Author Page.

As a reader award, I’m saving the best for last. Recently, BookTour and Amazon struck a deal so that all of your listed events on BookTour now stream into your Amazon Author Page, assuming you have one.

Go to Author Central to sign up for an Author Page.

BookTour can give you a competitive edge.

A live stream of appearances on your Amazon Author Page gives you a leg up on many other authors, especially those who aren’t around anymore. Nathaniel Hawthorne and Mark Twain aren’t coming to a bookstore near you. But you are.

You’re out there! Now the let the world know free and easy, every week, all the time — and find out what everyone else is doing, too.

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