Book Design Archives

Print On Demand vs Offset Printing for Indie Books

by Thomas Umstattd Jr. | Nov 18, 2019 | Book Design, Independent Publishing, Publishing

Find out which printing method makes the best business sense for your book’s genre and your author career.

How to Create a Design Brief for Your Book Cover

by Thomas Umstattd Jr. | Jul 29, 2019 | Book Design, Independent Publishing, Promotion, Publishing

Help your cover designer create the best possible book cover by providing a design brief document. Learn what to include and avoid.

How to Use Your Book’s Back Matter to Sell More Books

by Thomas Umstattd Jr. | Mar 25, 2019 | Book Design, Independent Publishing, Promotion, Publishing

Learn how to use your book’s back matter to sell more books and grow your email list.

How to Relaunch a Book With Chris Fox

by Thomas Umstattd Jr. | Apr 24, 2018 | Book Design, Promotion, Publishing, Strategy

How to use the relaunch strategy to revive sales on your old novels.

How to Write Bestselling Back Cover Copy

by Thomas Umstattd Jr. | Nov 15, 2017 | Book Design, Copywriting, Promotion

Your book’s front cover may get someone’s attention, but the back cover copy gets their money. That copy can make or break your marketing efforts. Learn how to write amazing copy.

Book Cover Mistakes That Sabotage Sales

by Thomas Umstattd Jr. | Oct 18, 2017 | Book Design, Independent Publishing, Publishing

Any one of these 11 book cover mistakes could ruin all your other book marketing efforts. Learn how to avoid them.

10 Things Every Book Cover Needs

by Thomas Umstattd Jr. | Oct 11, 2017 | Book Design, Independent Publishing, Publishing

Your book cover is your biggest marketing asset. It can make or break your book. In this episode, we discuss the necessary elements for a successful cover.

How to Write a Crazy Cool Author Bio

by Thomas Umstattd Jr. | Apr 23, 2016 | Book Design, Branding, Copywriting, Promotion

Ten tips to help you write a bio that your audience will enjoy and remember.

019 – The #1 Killer of Good Book Covers & Websites: Design By Committee

by Thomas Umstattd Jr. | Mar 3, 2014 | Author Websites, Book Design, Independent Publishing, Platform, Publishing

Talking Points What is Design by Committee? Something that everyone likes is typically something no one loves. Compromise leads to bad design. A camel is a horse designed by a committee. Think of a recipe. If you try to accommodate everyone’s preference you end...