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How to Write Emails That Readers Want to Read

How to Write Emails That Readers Want to Read

by Thomas Umstattd Jr. | Feb 21, 2024 | Copywriting, Email Marketing, Platform

Discover the three elements that make readers open your emails, which element is least important, and how to write good emails readers want.

From Book Blurb to Bestseller: How to Craft Compelling Amazon Pages With Dave Chesson

From Book Blurb to Bestseller: How to Craft Compelling Amazon Pages With Dave Chesson

by Thomas Umstattd Jr. | Aug 9, 2023 | Book Design, Copywriting, Promotion

Learn how a free tool can help improve your book description, increase your sales, and improve the effectiveness of your Amazon sales page.

How to Convince Readers to Read *Your* Book Next

How to Convince Readers to Read *Your* Book Next

by Thomas Umstattd Jr. | Apr 12, 2023 | Copywriting, Promotion

Learn five steps to creating a compelling pitch that will pique the interest of publishers, agents, editors and readers.

Write Bestselling Pitches by Avoiding These 10 Copywriting Mistakes

Write Bestselling Pitches by Avoiding These 10 Copywriting Mistakes

by Thomas Umstattd Jr. | Jun 29, 2022 | Copywriting, Promotion

If you want to write bestselling pitches for your book, be sure to avoid these 10 copywriting mistakes!

Is Your Author “About Me” Page Boring Your Readers To Death?

Is Your Author “About Me” Page Boring Your Readers To Death?

by Thomas Umstattd Jr. | Oct 20, 2021 | Author Websites, Copywriting

Most author About Me pages are as fascinating as Mr. Rogers’ sweater choices. Here’s how to craft a killer About page.

How to Pitch Your Novel

How to Pitch Your Novel

by Thomas Umstattd Jr. | Jun 2, 2021 | Conference Tips, Copywriting, Promotion

Learn how and when to craft a compelling pitch that make agents, readers, and publishers curious about your novel.

How to Craft a Compelling Elevator Pitch for Your Book

How to Craft a Compelling Elevator Pitch for Your Book

by Thomas Umstattd Jr. | May 13, 2019 | Conference Tips, Copywriting, Promotion, Writing Craft

Learn how to talk about your book in a concise, compelling way that will interest publishing professionals and make readers want to buy.

How to Write Bestselling Back Cover Copy

How to Write Bestselling Back Cover Copy

by Thomas Umstattd Jr. | Nov 15, 2017 | Book Design, Copywriting, Promotion

Your book’s front cover may get someone’s attention, but the back cover copy gets their money. That copy can make or break your marketing efforts. Learn how to write amazing copy.

What The Election Can Teach Us About Copywriting for Your Book

What The Election Can Teach Us About Copywriting for Your Book

by Thomas Umstattd Jr. | Nov 28, 2016 | Copywriting, Promotion

So don’t worry. This post isn’t going to be about the insanity we all just went through. Yeah, I know … whew. But the campaign season that just ended can teach us a salient point about our own copywriting. What works, what doesn’t. Trump...
How to Write a Crazy Cool Author Bio

How to Write a Crazy Cool Author Bio

by Thomas Umstattd Jr. | Apr 23, 2016 | Book Design, Branding, Copywriting, Promotion

Ten tips to help you write a bio that your audience will enjoy and remember.

What The Election Can Teach Us About Copywriting for Your Book

How to Create an Elevator Pitch So Good That People will Stop the Elevator to Hear More

by Thomas Umstattd Jr. | May 5, 2014 | Conference Tips, Copywriting, Publishing

In this episode, we’re going to be talking about the legendary elevator pitch and how to create the kind of elevator pitch that gets people to want to listen and hear more about your book. Jim: I see an elevator pitch as a simple one-sentence description of what...

7 Secrets of Amazing Author Websites

In this free video course, you will learn how to craft a website that readers will love visiting.

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