Why Most Authors Don’t Need Social Media in 2024
Social media changes so quickly. Find out which platforms and strategies work for selling books in 2022.
Black Friday Book Promotion Tips for Authors
Eight tips and three warnings to help you make the most of your Black Friday book promotion and marketing plan.
Book Marketing 101: Price
Learn how book pricing impacts sales and discover 14 strategies for finding the optimum price for your new or backlist books.
How to Sell Books Directly to Readers with Joanna Penn
With the explosion of AI and a slew of paperbacks and ebooks for sale online, how can you make your book stand out and earn more per sale? Joanna Penn tells us how.
Announcing the 2024 Novel Marketing Conference
Find out how the 2024 Novel Marketing Conference will help you apply your book-marketing knowledge and facilitate in-person connections.
Book Marketing 101: Product
If your book isn’t a good product, marketing gets harder. Find out whose opinion counts and learn to create a good book readers want to buy and read.
How to Get Book Clubs to Pick YOUR Book
Authors dream of having a book club pick their book to read and discuss. Find out how to make your book book-club-friendly.
From Book Blurb to Bestseller: How to Craft Compelling Amazon Pages With Dave Chesson
Learn how a free tool can help improve your book description, increase your sales, and improve the effectiveness of your Amazon sales page.
Substack for Authors: An Exciting Opportunity or Just Hype?
Find out the advantages and limitations of Substack for authors with various platform-building strategies.
How to Make Money as an Author Assistant
If your publishing journey is sapping your bank account, learn how working as an author assistant will help you earn and learn simultaneously.
The Lifecycle of a Book: How to Extend Your Book’s Life With Effective Marketing
Find out how to market your book in the four stages of its lifecycle and how to extend book sales on older books.
How to Find Your Timothy
One person’s opinion about your book is more important than anyone else’s. Discover who it is and how to find them before you publish.
How to Create an Email Drip Marketing Campaign
Find out what to write in your first emails to new subscribers so they’re thrilled to read your emails and reluctant to unsubscribe.
How to Convince Readers to Read *Your* Book Next
Learn five steps to creating a compelling pitch that will pique the interest of publishers, agents, editors and readers.
How to Nail a Hostile Media Interview
Don’t shy away from a potentially hostile interview. Instead, follow these tips to give the journalist what you want them to publish.
