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Author’s PR Playbook: How to Get Media Coverage Without a Publicist

Author’s PR Playbook: How to Get Media Coverage Without a Publicist

by Thomas Umstattd Jr. | Jun 24, 2026 | PR, Promotion

Discover why being a podcast guest is more effective than hiring a publicist. Learn how to generate publicity and sales on a budget.

How to Revive a Dead Book With Promo Stacking

How to Revive a Dead Book With Promo Stacking

by Thomas Umstattd Jr. | Jun 11, 2026 | Promotion

Learn how promo stacking can rescue a dead book and reach new readers. Amazon ad specialist Bryan Canter shares the exact services, order, and budget to make it work.

15 Rules for Book Advertising with David Gaughran

15 Rules for Book Advertising with David Gaughran

by Thomas Umstattd Jr. | May 6, 2026 | Promotion

Learn 15 book advertising tips to help you save money and increase your profits while attracting more readers.

Stop Guessing: How to Know If Your Book Marketing Is Working

Stop Guessing: How to Know If Your Book Marketing Is Working

by Thomas Umstattd Jr. | Apr 15, 2026 | Promotion

Discover how to make your book marketing profitable by tracking your online and in-person marketing and advertising in a single dashboard.

Apple’s Cheapest Laptop Ever: Should Authors Buy the MacBook Neo?

Apple’s Cheapest Laptop Ever: Should Authors Buy the MacBook Neo?

by Thomas Umstattd Jr. | Apr 1, 2026 | Promotion

Discover which laptops give authors the best value for the money in 2026.

Your Friends Lied About Your Book Cover

Your Friends Lied About Your Book Cover

by Thomas Umstattd Jr. | Mar 25, 2026 | Advertising, Promotion

Discover how to find a good book cover that attracts the right readers and drives clicks that lead to sales across all platforms.

Why Most Authors Don’t Need Social Media in 2026

Why Most Authors Don’t Need Social Media in 2026

by Thomas Umstattd Jr. | Jan 1, 2026 | Platform, Social Media, Strategy

Social media changes so quickly. Find out which platforms and strategies work for selling books in 2022.

The Five-Year Plan to Become a Professional Author 

The Five-Year Plan to Become a Professional Author 

by Thomas Umstattd Jr. | Dec 31, 2025 | Promotion, Publishing, Writing Craft

Discover a five year plan for writing a novel and how it helps aspiring authors build their craft, finish the book, and become a professional author.

Should You Create a Premium Hardcover Edition of Your Book?

Should You Create a Premium Hardcover Edition of Your Book?

by Thomas Umstattd Jr. | Dec 3, 2025 | Promotion

Learn whether a premium book edition is the right choice for your book and how it can set you apart from all the AI-written content.

Amazon Algorithm Secrets That Separate Bestsellers from the Slush Pile

Amazon Algorithm Secrets That Separate Bestsellers from the Slush Pile

by Thomas Umstattd Jr. | Nov 25, 2025 | Promotion

Explore the Amazon Book Recommendation Algorithm and learn how it impacts your book sales and visibility in the market.

The Shopify Trap: Why Authors Keep Losing Money

The Shopify Trap: Why Authors Keep Losing Money

by Thomas Umstattd Jr. | Nov 5, 2025 | Promotion

Discover the best ecommerce platform for authors and several surprisingly good options for selling books directly to readers.

How to Build an Email List Before You Publish Your Novel 

How to Build an Email List Before You Publish Your Novel 

by Thomas Umstattd Jr. | Oct 8, 2025 | Promotion

Discover the many ways to grow your email list before you publish your book.

How to Boost Sales With Permafree Books

How to Boost Sales With Permafree Books

by Thomas Umstattd Jr. | Sep 24, 2025 | Promotion, Strategy

Discover how giving a book away might actually boost sales. Learn to use a permafree book to drive sales, grow your list, or book events.

How to Get More Book Reviews With Joe Walters 

How to Get More Book Reviews With Joe Walters 

by Thomas Umstattd Jr. | Sep 10, 2025 | Promotion

Find out why more book reviews matter, how ratings differ from reviews, and how to get more of both to increase visibility and sales.

How to Get Started with Author School Visits and Make Your Book Playground Famous

How to Get Started with Author School Visits and Make Your Book Playground Famous

by Thomas Umstattd Jr. | Aug 6, 2025 | Promotion, Public Speaking

Selling books for kids is a challenge. Discover how you can connect with young readers, positively impact schools, and sell more books.

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