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Traditional Publishing in Crisis: Sales Down 9.4%

by Thomas Umstattd Jr. | Oct 31, 2025 | Promotion

Instead of a transcript, here are some rough notes. Let us know if you prefer this format or want to switch back to the longer fuller posts. Welcome to Author Update—your weekly dose of publishing news that actually matters to YOUR career.  This week we talk...
How to Build an Email List Before You Publish Your Novel 

How to Build an Email List Before You Publish Your Novel 

by Thomas Umstattd Jr. | Oct 8, 2025 | Promotion

Discover the many ways to grow your email list before you publish your book.

US Copyright Office Closes | Book Piracy Drama |  Anthropic Settlement Website Goes Live

US Copyright Office Closes | Book Piracy Drama | Anthropic Settlement Website Goes Live

by Thomas Umstattd Jr. | Oct 3, 2025 | Promotion

Jonathan Shuerger: We’ve got a packed episode that could impact your writing career in ways you may not have considered. The Anthropic settlement website is live, and authors are finally getting answers about whether they are in this class action. Here is the...
How to Boost Sales With Permafree Books

How to Boost Sales With Permafree Books

by Thomas Umstattd Jr. | Sep 24, 2025 | Promotion, Strategy

Discover how giving a book away might actually boost sales. Learn to use a permafree book to drive sales, grow your list, or book events.

How to Get More Book Reviews  

How to Get More Book Reviews  

by Thomas Umstattd Jr. | Sep 10, 2025 | Promotion

Find out why more book reviews matter, how ratings differ from reviews, and how to get more of both to increase visibility and sales.

How to Get Started with Author School Visits and Make Your Book Playground Famous

How to Get Started with Author School Visits and Make Your Book Playground Famous

by Thomas Umstattd Jr. | Aug 6, 2025 | Promotion, Public Speaking

Selling books for kids is a challenge. Discover how you can connect with young readers, positively impact schools, and sell more books.

How to Sell 1,000 Books a Month

How to Sell 1,000 Books a Month

by Thomas Umstattd Jr. | Jul 23, 2025 | PR, Promotion

Learn how to improve your book sales with proven strategies for selling 1,000 books a month through layered marketing, podcasts, and more.

How to Work With a PR Firm to Promote Your Book

How to Work With a PR Firm to Promote Your Book

by Thomas Umstattd Jr. | Jul 16, 2025 | PR, Promotion

Publicity has always been important for authors. Find out which media outlets are most useful to authors in 2025.

What does ChatGPT Actually Know About Your Book?

What does ChatGPT Actually Know About Your Book?

by Thomas Umstattd Jr. | Jul 9, 2025 | Promotion

Do the most popular AI tools know about your book? Do they know enough to recommend it to readers? Discover how to find out if they do.

How to Create Sales Optimized Book Pages for Your Author Website

How to Create Sales Optimized Book Pages for Your Author Website

by Thomas Umstattd Jr. | Jun 25, 2025 | Promotion

Discover why a website book page is vital for authors and how to design an effective page that captivates and helps readers and AI alike.

Author Update: Is This the END of Google (for Authors)???

Author Update: Is This the END of Google (for Authors)???

by Jonathan | May 31, 2025 | Promotion

Major Shifts in Search and SEO for Authors Google’s Market Share Slips Below 90% For the first time since 2015, Google’s search market share has fallen below 90%, marking a potentially historic shift in how people find information online. This decline...
AI Optimization for Authors

AI Optimization for Authors

by Thomas Umstattd Jr. | May 21, 2025 | Author Websites, Promotion

Transform your approach to book marketing with AI optimization for authors. Find out how AI can help readers discover your book.

Your Author Toolbox: Time-Saving Tools for Busy Authors

Your Author Toolbox: Time-Saving Tools for Busy Authors

by Thomas Umstattd Jr. | May 14, 2025 | Author Websites, Platform, Productivity, Promotion

Discover this suite of innovative writing tools for authors designed to streamline your writing, marketing, email list, and sales efforts.

Genius Link: A Guide for Authors

Genius Link: A Guide for Authors

by Thomas Umstattd Jr. | May 7, 2025 | Advertising, Platform, Promotion

Explore the benefits of universal book links for authors. Drive sales by linking to your book across multiple platforms worldwide.

How to PROFITABLY Advertise a Solo Book on Amazon

How to PROFITABLY Advertise a Solo Book on Amazon

by Thomas Umstattd Jr. | Apr 30, 2025 | Advertising, Promotion

Learn how to profitably advertise a solo book on Amazon with expert tips on optimizing Amazon ads, targeting, and avoiding common pitfalls.

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Recent Episodes

  • Traditional Publishing in Crisis: Sales Down 9.4%
  • 2025 Desktop Printer Guide for Authors
  • How to Publish Your Audiobook Through ACX
  • Massive Amazon Algorithm Changes
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  • US Copyright Office Closes | Book Piracy Drama | Anthropic Settlement Website Goes Live

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