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Substack for Authors: An Exciting Opportunity or Just Hype?

Substack for Authors: An Exciting Opportunity or Just Hype?

by Thomas Umstattd Jr. | Jul 12, 2023 | Blogging, Email Marketing, Platform

Find out the advantages and limitations of Substack for authors with various platform-building strategies.

Trim to Win: Why Saying ‘No’ is Crucial for Publishing Success: A Pruning Story

Trim to Win: Why Saying ‘No’ is Crucial for Publishing Success: A Pruning Story

by Thomas Umstattd | Jun 14, 2023 | Platform, Productivity

I have crepe myrtle trees in my front yard that have grown out of control. A neighbor noticed and gave me some tips on how to prune them to a manageable size. I took her advice and pruned the trees aggressively, but soon they were out of control again. Again, my...
Good Brands Vs. Big Brands 

Good Brands Vs. Big Brands 

by Thomas Umstattd Jr. | Jun 7, 2023 | Branding, Platform

Find out if it’s better to create an author brand that is good or big. Discover the difference between the two and which should come first.

The Amazing Power of Reader Surveys 

The Amazing Power of Reader Surveys 

by Thomas Umstattd Jr. | May 24, 2023 | Platform

Find out why and how creating a reader survey can improve and transform your writing and relationship with readers.

How to Get Good Website Stats

How to Get Good Website Stats

by Thomas Umstattd Jr. | May 17, 2023 | Author Websites, Platform

Two important tools will help you see your website’s stats clearly. Find out which tools you need and what they tell you.

How to Turn a Podcast Episode into a Blog Post

How to Turn a Podcast Episode into a Blog Post

by Thomas Umstattd Jr. | May 10, 2023 | Blogging, Platform, Podcasting

Learn how turning your podcast content into a blog post can benefit you, your readers, and your website, and discover tools to help you get it done.

How to Thrive as an Author in Your Twilight Years

How to Thrive as an Author in Your Twilight Years

by Thomas Umstattd Jr. | May 3, 2023 | Platform, Productivity, Publishing

Learn how to clarify your writing goals, avoid damaging shortcuts, and write a book in retirement. You’re never too old to start writing.

How to Prepare for Your First Webinar  

How to Prepare for Your First Webinar  

by Thomas Umstattd | Mar 22, 2023 | Platform, Public Speaking

Grow your email list, get to know your audience, and boost your income potential by learning how to host an author webinar.

How to Successfully Market a Children’s Book

How to Successfully Market a Children’s Book

by Thomas Umstattd Jr. | Mar 1, 2023 | Promotion, Public Speaking, Strategy

Learn the innovative and old-fashioned ways successful authors market a children’s book to kids, parents, teachers, and librarians.

How to Look and Sound Professional on Zoom, Webinars, and Podcasts

How to Look and Sound Professional on Zoom, Webinars, and Podcasts

by Thomas Umstattd Jr. | Feb 8, 2023 | Podcasting, Promotion, Public Speaking

Give yourself an edge over most authors by following these tips to look and sound professional on webinars, Zoom calls, and podcasts.

Whisper and the World Whispers Back

Whisper and the World Whispers Back

by Thomas Umstattd | Jan 11, 2023 | Author Websites, Platform, Social Media

When readers can’t hear about your book, they can’t read it, even if it’s really good. Learn three reasons your book promotion may fall flat.

Trolls, Haters, and Critics Oh My – How to Handle Negative Feedback as an Author

Trolls, Haters, and Critics Oh My – How to Handle Negative Feedback as an Author

by Thomas Umstattd Jr. | Dec 14, 2022 | Platform, Social Media

The cold reality of being a writer is that some people will hate you and your writing. What do you do about those people?

How to Grow your Platform Without Social Media – with Sandy Cooper

How to Grow your Platform Without Social Media – with Sandy Cooper

by Thomas Umstattd Jr. | Nov 30, 2022 | Platform, Social Media

Can you leave social media and still grow a platform from which to launch your books? Sandy Cooper has the answer in this interview.

Obscure No More Course Overview

Obscure No More Course Overview

by Thomas Umstattd Jr. | Nov 2, 2022 | Platform

Obscure No More is your one-stop shop for learning to build a platform and market your book. Find out how to access these 12 critical lessons.

How to Use QR Codes to Boost Book Sales & Grow Your Email List

How to Use QR Codes to Boost Book Sales & Grow Your Email List

by Thomas Umstattd Jr. | Oct 19, 2022 | Author Websites, Email Marketing, Promotion

Learn six ways authors can use book QR codes to connect with readers and promote their books online and offline.

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