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How to Write for American Readers – An Author’s Guide to  America’s Regional Cultures

How to Write for American Readers – An Author’s Guide to America’s Regional Cultures

by Thomas Umstattd Jr. | Dec 13, 2023 | Branding, Platform, Writing Craft

To write for American readers, you must understand which American readers you’re targeting. Learn how American culture differs by region so you can write what resonates.

Seven Plugins Every Author Website Needs in 2024

Seven Plugins Every Author Website Needs in 2024

by Thomas Umstattd Jr. | Dec 6, 2023 | Author Websites, Platform

There are 60,000 WordPress plugins available to you, but most authors only need a handful. Learn which plugins every author website needs in 2024.

How Larry Correia Became a Mega-Bestseller by Writing for Overlooked Readers

How Larry Correia Became a Mega-Bestseller by Writing for Overlooked Readers

by Thomas Umstattd Jr. | Oct 18, 2023 | Branding, Independent Publishing, Publishing, Writing Craft

Find out how to be an authentic author, sell more books, and expand your writing career by finding and writing for a specific group of readers.

How to Sell Books Directly to Readers with Joanna Penn

How to Sell Books Directly to Readers with Joanna Penn

by Thomas Umstattd Jr. | Oct 11, 2023 | Author Websites, Independent Publishing, Promotion

With the explosion of AI and a slew of paperbacks and ebooks for sale online, how can you make your book stand out and earn more per sale? Joanna Penn tells us how.

How to Win Friends and Pitch Your Book

How to Win Friends and Pitch Your Book

by Thomas Umstattd Jr. | Oct 4, 2023 | Conference Tips, Platform, Public Speaking

Discover 6 steps to crafting a short pitch for your book and yourself before you attend your next conference or cocktail party.

The Most Important Lessons from 10 Years of Novel Marketing 

The Most Important Lessons from 10 Years of Novel Marketing 

by Thomas Umstattd Jr. | Sep 27, 2023 | Branding, News

Discover our list of the most important episodes we’ve recorded in the past ten years of podcasting about book marketing.

How to Get Book Clubs to Pick YOUR Book

How to Get Book Clubs to Pick YOUR Book

by Thomas Umstattd Jr. | Aug 16, 2023 | Book Design, Promotion, Public Speaking

Authors dream of having a book club pick their book to read and discuss. Find out how to make your book book-club-friendly.

Substack for Authors: An Exciting Opportunity or Just Hype?

Substack for Authors: An Exciting Opportunity or Just Hype?

by Thomas Umstattd Jr. | Jul 12, 2023 | Blogging, Email Marketing, Platform

Find out the advantages and limitations of Substack for authors with various platform-building strategies.

Trim to Win: Why Saying ‘No’ is Crucial for Publishing Success: A Pruning Story

Trim to Win: Why Saying ‘No’ is Crucial for Publishing Success: A Pruning Story

by Thomas Umstattd | Jun 14, 2023 | Platform, Productivity

I have crepe myrtle trees in my front yard that have grown out of control. A neighbor noticed and gave me some tips on how to prune them to a manageable size. I took her advice and pruned the trees aggressively, but soon they were out of control again. Again, my...
Good Brands Vs. Big Brands 

Good Brands Vs. Big Brands 

by Thomas Umstattd Jr. | Jun 7, 2023 | Branding, Platform

Find out if it’s better to create an author brand that is good or big. Discover the difference between the two and which should come first.

The Amazing Power of Reader Surveys 

The Amazing Power of Reader Surveys 

by Thomas Umstattd Jr. | May 24, 2023 | Platform

Find out why and how creating a reader survey can improve and transform your writing and relationship with readers.

How to Get Good Website Stats

How to Get Good Website Stats

by Thomas Umstattd Jr. | May 17, 2023 | Author Websites, Platform

Two important tools will help you see your website’s stats clearly. Find out which tools you need and what they tell you.

How to Turn a Podcast Episode into a Blog Post

How to Turn a Podcast Episode into a Blog Post

by Thomas Umstattd Jr. | May 10, 2023 | Blogging, Platform, Podcasting

Learn how turning your podcast content into a blog post can benefit you, your readers, and your website, and discover tools to help you get it done.

How to Thrive as an Author in Your Twilight Years

How to Thrive as an Author in Your Twilight Years

by Thomas Umstattd Jr. | May 3, 2023 | Platform, Productivity, Publishing

Learn how to clarify your writing goals, avoid damaging shortcuts, and write a book in retirement. You’re never too old to start writing.

How to Prepare for Your First Webinar  

How to Prepare for Your First Webinar  

by Thomas Umstattd | Mar 22, 2023 | Platform, Public Speaking

Grow your email list, get to know your audience, and boost your income potential by learning how to host an author webinar.

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