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How to Find Your Readers

How to Find Your Readers

by Thomas Umstattd Jr. | Jul 7, 2021 | Platform, Writing Tips

Follow these five steps to find out what your readers like and want in a book. Their preferences might surprise you and lead you to success.

Niche Marketing: A Coaching Session

Niche Marketing: A Coaching Session

by Thomas Umstattd Jr. | Jun 30, 2021 | Independent Publishing, Platform, Social Media

Writing to a small niche has its advantages. In this coaching session, an author asks how to market to a very small segment of readers.

A New Social Network for Authors

A New Social Network for Authors

by Thomas Umstattd Jr. | May 26, 2021 | News, Platform, Productivity, Social Media

Learn how to avoid social media distractions, connect with qualified authors, and write better books with our new social network for authors.

How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year

How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year

by Thomas Umstattd Jr. | May 19, 2021 | Advertising, Platform, Strategy

Learn which Facebook ads work best for connecting with interested readers, growing your author email list, and ultimately selling books.

How to Get Strangers to Want to Buy Your Book Using Reciprocity (Marketing Psychology)

How to Get Strangers to Want to Buy Your Book Using Reciprocity (Marketing Psychology)

by Thomas Umstattd Jr. | Apr 14, 2021 | Author Websites, Marketing Psychology, Promotion

Learn how three principles of reciprocity will help you show kindness to your readers and sell more books.

How to Connect with Teen Readers: A Coaching Session With a Pre-Published YA Novelist

How to Connect with Teen Readers: A Coaching Session With a Pre-Published YA Novelist

by Thomas Umstattd Jr. | Apr 7, 2021 | Author Websites, Platform, Public Speaking

Learn how authors writing YA books can connect with teen readers.

How to Improve Your Author Website with Carla Hoch

How to Improve Your Author Website with Carla Hoch

by Thomas Umstattd Jr. | Mar 3, 2021 | Author Websites, Blogging, Platform

Learn how to create an author website your readers want to visit. Carla Hoch shares her success story.

A Short History of Facebook Marketing for Authors

A Short History of Facebook Marketing for Authors

by Thomas Umstattd Jr. | Feb 17, 2021 | Advertising, Author Websites, Platform, Social Media

Facebook is about to change. Authors need to know what’s coming and how to survive the digital upheaval.

10 Classic Branding Blunders Authors Make (and how to avoid them)

10 Classic Branding Blunders Authors Make (and how to avoid them)

by Thomas Umstattd Jr. | Feb 10, 2021 | Branding, Platform, Strategy

Authors with weak brands get ignored by publishers and readers alike. Learn how to avoid the 10 most common author branding mistakes.

How to Market Books to Homeschool Families with Tricia Goyer

How to Market Books to Homeschool Families with Tricia Goyer

by Thomas Umstattd Jr. | Feb 3, 2021 | Promotion, Public Speaking, Strategy

Tricia Goyer explains how authors can connect with an enormous market of faithful readers in the homeschool community.

Search Engine Optimization (SEO) for Author Websites

Search Engine Optimization (SEO) for Author Websites

by Thomas Umstattd Jr. | Jan 20, 2021 | Author Websites, Platform, Strategy

Learn how to improve your website’s SEO so readers can easily find you and buy your books.

Parler, MeWe, and How to Navigate Social Media Splintering as an Author

Parler, MeWe, and How to Navigate Social Media Splintering as an Author

by Thomas Umstattd Jr. | Dec 2, 2020 | Platform, Social Media, Strategy

Should authors establish a presence on Parler and MeWe? Learn about the new social media platforms, and find out if you can connect with your readers there.

How to Develop an Author Tagline

How to Develop an Author Tagline

by Thomas Umstattd Jr. | Nov 11, 2020 | Branding, Platform, Strategy

You can develop a focused author tagline and build your brand by answering these questions about yourself and your message.

The 5 Baby-Step Platform Building Process

The 5 Baby-Step Platform Building Process

by Thomas Umstattd Jr. | Nov 4, 2020 | Author Websites, Platform, Strategy

New authors can implement these important baby steps to strengthen their career development right now. Learn to walk before you run.

How to Build a Rejection-Proof Platform Q&A

How to Build a Rejection-Proof Platform Q&A

by Thomas Umstattd Jr. | Oct 28, 2020 | Independent Publishing, Platform, Traditional Publishing

15 answers to your questions about building an author platform.

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