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Author Media: The Behind-the-Scenes Story

Author Media: The Behind-the-Scenes Story

by Thomas Umstattd Jr. | Oct 6, 2021 | Author Websites, Platform, Promotion

Peek behind the scenes to find out how Author Media came to serve authors like you and how we’ll serve you in the coming years.

How to Sell Your Book In Person (and make way more money per copy)

How to Sell Your Book In Person (and make way more money per copy)

by Thomas Umstattd Jr. | Sep 1, 2021 | Business Advice, Promotion, Public Speaking

Author make the most profit when they sell books in person. Take these five steps to sell more books and increase your revenue.

How to Write Book Reviews Readers Will Want to Read

How to Write Book Reviews Readers Will Want to Read

by Thomas Umstattd Jr. | Aug 18, 2021 | Blogging, Platform, Promotion, Strategy

Five tips to help you write useful book reviews that will build credibility and connection with your readers.

An Author’s Guide to StoryOrigin

An Author’s Guide to StoryOrigin

by Thomas Umstattd Jr. | Aug 11, 2021 | Email Marketing, Platform

Learn how you can grow your author email list with the help of StoryOrigin’s author community and list-building tools.

How Author Websites Irritate Readers (and what to do about it)

How Author Websites Irritate Readers (and what to do about it)

by Thomas Umstattd Jr. | Aug 4, 2021 | Author Websites, Platform

Have you ever been irritated by a website? Did you know that readers may be having that exact same experience when they visit your website? Ticking off your website visitors is a bad way to get more readers. Here are seven ways author websites annoy visitors and what to do about it.

How to Find Your Readers

How to Find Your Readers

by Thomas Umstattd Jr. | Jul 7, 2021 | Platform, Writing Tips

Follow these five steps to find out what your readers like and want in a book. Their preferences might surprise you and lead you to success.

Niche Marketing: A Coaching Session

Niche Marketing: A Coaching Session

by Thomas Umstattd Jr. | Jun 30, 2021 | Platform

Writing to a small niche has its advantages. In this coaching session, an author asks how to market to a very small segment of readers.

A New Social Network for Authors

A New Social Network for Authors

by Thomas Umstattd Jr. | May 26, 2021 | News, Platform, Productivity, Social Media

Learn how to avoid social media distractions, connect with qualified authors, and write better books with our new social network for authors.

How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year

How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year

by Thomas Umstattd Jr. | May 19, 2021 | Advertising, Email Marketing, Platform, Strategy

Learn which Facebook ads work best for connecting with interested readers, growing your author email list, and ultimately selling books.

How to Get Strangers to Want to Buy Your Book Using Reciprocity (Marketing Psychology)

How to Get Strangers to Want to Buy Your Book Using Reciprocity (Marketing Psychology)

by Thomas Umstattd Jr. | Apr 14, 2021 | Author Websites, Marketing Psychology, Promotion

Learn how three principles of reciprocity will help you show kindness to your readers and sell more books.

How to Connect with Teen Readers: A Coaching Session With a Pre-Published YA Novelist

How to Connect with Teen Readers: A Coaching Session With a Pre-Published YA Novelist

by Thomas Umstattd Jr. | Apr 7, 2021 | Platform, Strategy

Learn how authors writing YA books can connect with teen readers.

How to Improve Your Author Website with Carla Hoch

How to Improve Your Author Website with Carla Hoch

by Thomas Umstattd Jr. | Mar 3, 2021 | Author Websites, Blogging, Platform

Learn how to create an author website your readers want to visit. Carla Hoch shares her success story.

A Short History of Facebook Marketing for Authors

A Short History of Facebook Marketing for Authors

by Thomas Umstattd Jr. | Feb 17, 2021 | Advertising, Platform, Social Media

Facebook is about to change. Authors need to know what’s coming and how to survive the digital upheaval.

10 Classic Branding Blunders Authors Make (and how to avoid them)

10 Classic Branding Blunders Authors Make (and how to avoid them)

by Thomas Umstattd Jr. | Feb 10, 2021 | Branding, Platform, Strategy

Authors with weak brands get ignored by publishers and readers alike. Learn how to avoid the 10 most common author branding mistakes.

Search Engine Optimization (SEO) for Author Websites

Search Engine Optimization (SEO) for Author Websites

by Thomas Umstattd Jr. | Jan 20, 2021 | Author Websites, Platform, Strategy

Learn how to improve your website’s SEO so readers can easily find you and buy your books.

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