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So you bought a fancy new domain name and now it’s time to print business cards and flyers. Many authors print their URL in such a way that no one remembers it. Don’t be one of those authors. The following post has the 8 traps most authors fall into and how to avoid them.

Special thanks to our good friends at Good URL Bad URL for letting us use their photos.

Trap 1 – alllowercase

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Don’t do this. typinginalllowercasecausesthewordstoblendtogether. If you want people to remember your URL use CamelCase.



Don’t do this either. When you go all caps people start thinking about the letters instead of the words, which is much harder to remember. THISISJUSTASBADASALLLOWERCASEBUTITLOOKSLIKEYOUARESHOUTINGTOO

Trap  3 – http://www.


This third trap not only catches authors when they print their domain but also when they say their domain. YOU NEVER NEED TO WRITE OR SAY “http://” or “www”.

Imagine you are doing a radio interview and you hear the closing music start to play. The host asks you to give your website one more time. What do you say?

  • What not to say: “For more help about (book title) visit my website at h-t-t-p colon forward-slash forward-slash w-w-w dot booktitle dot com”
  • What to say: “For more info about (book title) visit”

Do you see what just happened? You were able to mention you book title twice right at the end of the show. The listeners are much more likely to remember your title and website now than when they were zoning out to “h-t-t-p colon forward-slash….”

Trap 4 – Multiple Lines


Displaying your URL across multiple lines is a great way to get people to fail to find your site. Many people will think this is an add for which it is not.

Trap 5 – Too Small

It is important that you make sure your URL is big enough to be seen. Imagine yourself 40 years older. Can you still read your URL?

Trap 6 – Confusing Spaces


Spaces get you into trouble. Is this site or

Trap 7 – Not Owning Common Misspellings also owns why? Because people say “Amizon” and are likely to type the word the way they say it.

Trap 8 – Confusing Fonts


Sometimes fonts can help make long URLs clearer. In other instances, the fonts just make the URL more confusing.

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