89+ Book Marketing Ideas That Will Change Your Life

Close up of hand splashing colorful paint from colorful bucket

Fresh out of ideas on how to help your writing take off? You’re in luck.

We’ve compiled a list of 89 book marketing ideas that will change your life, build your brand, and sell your book. There’s something for everyone on the list.

Best of all, the list is free. Completely free.

Sound intriguing? Read on.

89+ Book Marketing Ideas That Will…

Increase your web presence:

  1. Create a testimonial page on your website
  2. Add the free My Book Progress plugin to your WordPress website to update your visitors about the status of your upcoming book.
  3. Retweak the SEO on your site
  4. Ask fans to post their reviews on your Facebook page
  5. Ask fans to post their reviews on Amazon
  6. Ask fans to post their reviews on Goodreads
  7. Sign up for Twitter
  8. Clean up your social footprint
  9. Create an author FB page and use it instead of your profile
  10. Sign up for Google Authorship
  11. Offer bloggers advanced reading copies
  12. Go on an online book tour
  13. Create a book launch team
  14. Host Q+A sessions on Google+
  15. Create Facebook Friday videos
  16. Register as an author on Amazon
  17. Register as an author on Goodreads
  18. Create a book trailer
  19. Add the free My Book Table plugin to your WordPress website to boost book sales.
  20. Create a hashtag for your next book

Build your fan base:

  1. Start a FB campaign to increase your fans
  2. Start a Google Campaign to increase traffic to your site
  3. Start a controversial web series
  4. Link up with other writers for your controversial web series
  5. Start weekly twitter chats with readers
  6. Keyword your blog posts
  7. Create a monthly newsletter
  8. Create an affiliate program
  9. Host guest bloggers
  10. Become a guest blogger
  11. Create business cards with your web address on them and hand them out
  12. Put your photo on your business card for stronger branding
  13. Start commenting on other blogs (early and often)
  14. Host regular author hangouts on Google+
  15. Host regular author interviews on Google+
  16. Record your Google+ hangouts and put them on YouTube
  17. Get social media coaching

Cultivate Community:

  1. Create an online community with a forum
  2. Say thank you to readers with special incentives for being a fan
  3. Ask your reading community to design merchandise for your store
  4. Create a fan page for your main character (works well if they are in a series)
  5. Ask fans to create their own book trailers and post them online
  6. Offer core fans advanced copy of future books
  7. Ask fans to post pictures of “character spottings”
  8. Offer “extra features” on your website
  9. Use Twitter hashtags
  10. Poll your readers and listen to what they say
  11. Answer all your blog comments
  12. Engage with your fans on FB
  13. Ask your fans to post pictures of them reading your book

Make some extra money:

  1. Repackage old blog posts and sell them as an e-book
  2. Join an affiliate program
  3. Speak on the core topic of your book
  4. Become a content writer
  5. Host paid webinars
  6. Freelance with niche magazines
  7. Sell ads on your website
  8. Sell ads in your newsletter
  9. Write a new ebook tailored to your fans
  10. Mentor another writer
  11. Become an Amazon Affiliate (and use MyBookTable)
  12. Offer customizable ebooks for readers
  13. Sell your book on your site, not just Amazon


  • The @AuthorMedia crew just gave me 89 free book marketing ideas. Watch out world! – click to tweet. 
  • My sales should spike soon. I’m going to try out some of the book marketing suggestions from @AuthorMedia. – click to tweet.
  • 89 Book Marketing Ideas That Will Change Your Life. Try one today! – click to tweet.
  • Have you tried any of these marketing tips from @AuthorMedia? They look great! – click to tweet.
  • Dang. I needed book marketing ideas and I found 89 of them via @AuthorMedia.  – click to tweet.
  • If you write books, you should look at this list ASAP. Unless you are my competitor. – click to tweet.
  • Need some book marketing ideas? One of these ideas should do the trick! – click to tweet.

Build your brand offline

  1. Write a Press Release
  2. Ask to be interviewed by your local paper
  3. Ask to be interviewed by the paper your book is set in
  4. Ask to be interviewed by the local radio host
  5. Ask to be interviewed on the local morning show (read this article first)
  6. Partner with a band that has the same cause as you
  7. Go on a physical book tour
  8. Start thinking local
  9. Sell themed merchandise (Think “Team Edward” shirts)
  10. Rent a billboard
  11. Host a book release party
  12. Link with an activity that supports your cause and sell your book there
  13. Create a viral video about a scene from your book

Find a Place To Give a Book Reading:

  1. Your local coffee shop
  2. A hospital
  3. A retirement community
  4. A rehabilitation center
  5. A local church
  6. A locally owned bookstore
  7. The library (try the five closest to your house)
  8. The local community college
  9. A school
  10. Wherever the main setting of your book is
  11. Google+
  12. Videos you upload to Facebook
  13. Goodreads

Discover where to donate your book (and make new fans):

  1. Women’s shelters
  2. VA hospitals
  3. Homeless shelters
  4. Children’s hospitals
  5. Retirement homes
  6. The five closest libraries to your house
  7. The library in your hometown
  8. Summer camp
  9. Community libraries at coffee shops
  10. The local community college library
  11. The libraries in the town where the book was set in
  12. BookCrossing.com
  13. Local B&B’s
  14. Local motels
  15. Prisons
  16. Church libraries
  17. Rehab centers
  18. Cruise ship libraries
  19. Doctor’s offices
  20. Community centers
  21. Senior Centers

Become an expert:

  1. Listen to the Novel Marketing Podcast.
  2. Become a HARO source
  3. Get active on LinkedIn
  4. Write Op-Ed pieces on the core message of your story
  5. Write freelance pieces on the core message of your story and pitch to niche publications
  6. Give lectures on the core message of your story
  7. Host webinars with other experts
  8. Create a series of web-videos interviewing experts on the core message of your story
  9. Make sure your author about me page is interesting and relevant
  10. Create a Meetup group

Have any book marketing tips you’d like to add to the list? Leave them in the comment section.

Need help implementing some of the ideas? Author Media can help.

111 Responses to 89+ Book Marketing Ideas That Will Change Your Life

  1. Mary January 16, 2012 at 12:27 pm #

    Great tips. I’m actually working on lots of these as I promote my client’s upcoming novel. The best advice I could add is to set up your social media hubs well before the book comes out. This way you can network and build your audience in advance, instead of fighting an uphill battle at the book launch.

    I also agree when you say to answer all your blog comments. That’s so true–it makes you feel more connected and validated. Very important for new writers to make that connection with their readers.

    Next on my list? Creating business cards and getting a FB fan page set up. Thanks for this!

    • Caitlin Muir January 16, 2012 at 12:52 pm #

      Great point. Marketing your next book starts before you begin writing chapter one. Playing catch-up doesn’t work in social media because you haven’t been around long enough to build trust or a tribe that will willingly follow you.

      Best of luck with your client!

    • Sherry H. November 5, 2013 at 11:07 pm #

      I did almost all of the above but the results are not as great as I expected. People are burnt out from millions of books being published yearly.

      • Timothy McIntyre December 2, 2014 at 2:01 pm #

        Sherry, try this. I had a designer (DesignbyIndigo) create an affordable and interesting author’s website. I post an occasional article to it to keep it fresh, and after only 6 months I am getting 100 – 200 hits per day! This is helping me sell a lot of books. You might try it, it’s pretty easy and cheap, and kind of fun.

        • Patty Cake January 28, 2015 at 3:37 pm #

          Great advise Timothy and I agree. A compelling website goes a long way in promoting your book

  2. Eric V. Van Der Hope January 17, 2012 at 10:22 pm #

    Hi Caitlin! Fantastic book marketing tips whether you’re ‘new’ or ‘old school’. Similar comment that Mary made, I try to encourage my students to start their marketing before they publish their book. This presents the opportunity and time to create anticipation, excitement & buzz for the book & can help in creating/building an author platform (for those new to publishing/authoring) as well as build credibility as an expert in the subject. Well done — Eric V. Van Der Hope

    • Caitlin Muir January 25, 2012 at 9:10 am #

      Thanks, Eric.

      I agree with what you said – marketing should start before you start writing the first chapter. Commit to your book and to your success.

      • chris theodore November 17, 2013 at 9:56 pm #

        dear caitlin
        how do you start marketing before publishing your book? i would very much like to know. can you list what i need to do to market my book before i publish? chris

        • Connie Allen November 23, 2013 at 10:27 pm #

          Hi Chris, I was viewing the website and noticed your question that was not answered as yet. What I can tell you is to everyday share about your book to anyone who you think will listen. I started writing my book in 2003 and I just got it published and the release date just happened on 11/19/2013. Unfortunately, my official website will not be ready until sometime in December. Should you want to check out my book just go to the above site and click on books – search: casino. Once, I knew I had a contract for my book I had some pre-launch business cards made up and started passing them out. I had a pre-launch decal for the back of my car. I started saving the junk mail envelopes with “No Postage Due” and I would send a small note and my business card to them and ask if they were not interested in knowing more about casinos then please pass my information to someone who does care. Now, I have done book signings, radio interviews, and I just got a contract at a casino in their gift shop. Just don’t give up because it is truly up to you to market your book. I know you would think that if you wrote the book the publishing company would want to help because they make on the sell of your book, also. However, most of the work will be done about you but you just can’t give up. It might take you more then two or three years of continuosly markting your book but you should get rewarded for your hard work. Good luck to you.

          Connie Allen

          • Connie Allen November 23, 2013 at 10:32 pm #

            Chris, I noticed after I left my reply that the website did not appear. Should you want to view the link then just go to: http://www.tatepublishing.com and add the above information to find the book. The Casino through a Dealer’s Eyes” found through Google, Amazon and Barnes and Noble. Connie Allen

  3. Sandra McLeod Humphrey January 18, 2012 at 4:57 pm #

    Great tips and I’m going to be working my way through them!

    • Caitlin Muir January 25, 2012 at 9:10 am #

      Fantastic! Let me know how they work for you!

  4. Scott Lorenz January 25, 2012 at 7:12 am #

    Caitlin, nice list. Well done. I just ‘Tweeted’ it too.

    I also recommend that authors read “How I Sold 1 Million eBooks in 5 Months!”

    Author John Locke (not the guy on LOST) reveals how he sold 1 million ebooks. He discusses how step by step he created a fan base that keeps coming back to buy more books. It is important, as an author, to always be aware of the changing field of social media and embrace it as a marketing tool for your book. It’s a must read in our Kindle ebook world. http://www.amazon.com/Sold-Million-eBooks-Months-ebook/dp/B0056BMK6K/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1321461364&sr=1-1

  5. Jo Linsdell January 25, 2012 at 9:39 am #

    Great list. Thanks for sharing

    • Caitlin Muir January 31, 2012 at 4:09 pm #

      Thanks for stopping by, Jo!

      Feel free to add suggestions.

  6. Rachel Berry February 5, 2012 at 9:55 am #

    Loved your tips. Lot’s of things to consider and do!!!!!!!!! You are appreciated!

    • Caitlin Muir February 7, 2012 at 2:05 pm #

      Thanks, Rachel! Let us know how your writing journey goes.

  7. Jessica February 6, 2012 at 1:39 pm #

    This is absolutely remarkable. I’ve bookmarked the site as well. I feel like I will be re-reading this information over and over again. I wonder if JK Rowling built a fan base before HP was published. Either way, this is a great post and much appreciated.

    • Caitlin Muir February 7, 2012 at 2:15 pm #

      Thanks for your kind words, Jessica. What kind of books do you write?

  8. Flora M Brown, Ph.D. February 7, 2012 at 10:59 am #

    What a great find!

    Thank you so much Caitlin.

    I’m off to share some of these with my clients, colleagues and readers, right after I subscribe to your blog.

    • Caitlin Muir February 7, 2012 at 2:16 pm #

      Thanks for your kind words, Flora! I’m honored!

  9. Marty Beaudet February 10, 2012 at 3:20 pm #

    Thanks for the great advice!

    I was wondering if you could help me with a Facebook dilemma. I have hundreds of FB friends on my personal profile, which I created before fan pages were available (or before I was aware of them, not sure which). I intended it for true friends, but I now have reader/writer acquaintances friending me there. I’d rather not have them seeing all my personal posts. I also have a page for my first book, but the following closely parallels that for my personal page.

    I’ve since created a fan page as an author, but I don’t know how to get any friends for that page. I don’t see an “invite” link, and even when I click “Promote with an ad” it tells me I can only do that from my personal profile page. Do I have to send personal messages to all my FB friends and give them the URL for my fan page, asking them to like it?

    • Caitlin Muir February 10, 2012 at 3:31 pm #

      You aren’t the only author facing that problem!

      It’s a blessing that you only have hundreds, and not thousands, of people to worry about. There are a few ways you can approach this.

      1) When you first set up your author page, you will be able to invite all of your friends in one step. This is the only time the FB lets you do that. If you didn’t do it when you first set up the page, you’ve lost that opportunity.

      2) Facebook Ads. That’s something that we can help you set up. Making an ad will help you reach more than the hundreds of readers on your page. It will also help you connect with other writers off your personal page.

      3) Emailing all your “friends.” I’ve gotten mass emails like this from other authors. I don’t mind because I understand that there is a line between writer-buddy and genuine friend. It can be incredibly tedious.

      4) Setting up different FB lists. This is also incredibly tedious and if you have hundreds of people to go through, it can take hours. We recommend that all authors use lists to some extent.

      Do you want to set up a free consultation to talk about this in more detail? You can call us at 888-432-7734 or fill out the “free consultation” form.

  10. Michelle Grogan April 26, 2012 at 9:19 am #

    I have to say that I think this is a great resource! As I went through the lists I found that I already do some of them and that there are so many more that I can work on and get started. Thank you so much for putting this out there for everyone!

    • Jibachha Sah June 23, 2012 at 10:45 pm #

      I am veterinarian and author of 25 books and one trimonthly magazine POULTRY SANSAR in Nepali language in Nepal related to veterinary science and animal husbandary.I am very happy to your marketing tips.Thank you very much.

    • Caitlin Muir January 7, 2013 at 8:01 am #

      Glad to help!

  11. Richard Paa Kofi Botchwey October 17, 2012 at 6:12 am #

    These are great ideas for every author.I think doing a weekly podcast does help.thx for the tips.I’m using them.

    • Caitlin Muir January 7, 2013 at 8:01 am #

      If you start podcasting, be sure to send us a link!

  12. Clea Saal November 1, 2012 at 5:04 pm #

    Thanks for your suggestions, most of them are great and I really appreciate them, though the truth is that my brief encounter with amazon’s authorcentral has been a total and utter nightmare.

    My problem is that the author page you get stuck with (which replaces your search results when someone clicks on your name) is a killer if you have a book that is a second edition, and to make matters worse you have no way of deleting that page once it has been created (though they will happily cut off your access to it if you complain, leaving you worse off than you were to begin with). As far as I am concerned, if you haven’t made the mistake of creating an account, the potential trouble from going that particular route is just not worth it (if you want to know what happened I wrote a post about it, you can find it here: http://booksandtales.com/blog/?p=468 ).

    • Caitlin Muir January 7, 2013 at 8:03 am #

      Clea –

      That does sound like a nightmare. Thanks for sharing that information with us. We’ll have to write a blog post about navigating the tricky waters of Amazon.

  13. Robert Eggleton December 15, 2012 at 6:47 pm #

    Thanks, but I’m exhausted. It has come down to quitting my day job as a psychotherapist helping abuse kids, or letting come what may to selling Rarity from the Hollow so I can finishing writing more before I die. I’m 61 and marketing can become a full-time profession.

    • Caitlin Muir January 7, 2013 at 8:07 am #

      Robert –

      That’s a dilemma many authors are facing. You aren’t alone. Have you been able to check out the Bestseller Society? They can offer you the in-depth marketing help you need.

      • kartik January 22, 2013 at 4:40 am #

        i just joined publication house. please give some different ideas to promote our books like children section

        • Caitlin Muir March 21, 2013 at 10:01 am #

          Kartik, you could use these same ideas for children’s books.

          • Sagar June 7, 2013 at 4:44 am #

            Caitlin i want to publish my book,so which is the best Technology platform that i can used & how can i market the authors.

            Reply soon

            Thanks & Regards
            Sagar Kudale

  14. Kate Loving Shenk January 25, 2013 at 1:15 pm #

    I have had a radio show and am about to celebrate 4 years on Blog Talk Radio. Here’s the thing– I do it because I love it, but realized last week that especially over the last 1 1/2 years, the show has had 45,000 downloads! Naturally, I now know what works, and will be promoting my books more actively on the show!!

    Thanks for your tips! Will use as time allows.

    • Caitlin Muir March 21, 2013 at 12:33 pm #

      Great job, Kate!

  15. LINDA GROSS March 4, 2013 at 8:20 pm #

    To me, writing comprises 10% of your effort…and the remaining 90% is all marketing.

    If you write the best book there is, if no one knows about it, your efforts are dead, dead, dead.

    It’s all about how you promote yourself and the book. A lot of hard work, but until you can hire this part out, it must be done.

    Thanks for your tips!

    Linda Gross
    Men’s Advocate and Author of THE CAVEMAN FORMULA

  16. J A (Jay) Heinlein March 5, 2013 at 6:41 pm #

    I would like to refer business to you: coaching for authors and book marketing.

    do you have an affiliate program or have ideas for something similar that we could set up?

    just needs to be auto-mated and trackable.

    719.306.6975 mbl

  17. Eve March 7, 2013 at 12:19 pm #

    Caitlin, I LOVED these tips since i am always looking for ways to push my work further to the fore front. I believe that good marketing is the key to a successful writing career. I look forward to reading more of your post. God bless.

    • Caitlin Muir March 21, 2013 at 10:02 am #

      Thanks, Eve! That’s incredibly encouraging!

  18. Michael March 10, 2013 at 12:31 pm #

    These are all great tips and i am currently learning and starting to implement alot of these tips to help me build what I am doing as well, Thanks though because i have learned a few other valuable lessons from this as well..

    • Caitlin Muir March 21, 2013 at 10:02 am #

      Thanks, Michael!

  19. Julie March 21, 2013 at 8:31 am #

    Its tips like these that really help businesses move forward. Thanks for taking the time to share this information

    • Caitlin Muir March 21, 2013 at 10:02 am #

      Thanks, Julie! Best of luck!

  20. Anna Stevens March 27, 2013 at 9:55 am #


    Great article!
    I have a book website http://www.SMARTgoalsBook.info that I established and promoted way before the book. As soon as I launched my book trailer http://youtu.be/ahnLnWvcEr0 PayPal money starter pouring into my e-mail – I set a PRE-sale for the book: $9.99 now instead of $14.95 later after book release. Also, I created an author profile BEFORE releasing my book on Goodreads http://www.goodreads.com/AuthorAnnaStevens I uploaded full bio, created BLOG, submitted reviews for other books, found friends, and set a profile for my NOT YET RELEASED book: http://www.goodreads.com/book/show/17618437-turn-your-dreams-and-wants-into-achievable-smart-goals Most importantly, I set 5 books for a giveaway on Goodreads. It runs till June 1st and it’s FREE to enter. What it did is it helped me attract more attention from potential readers. As of today, there are 92 people who entered. I think it’s a good tool to utilize for PRE-launch phase of book marketing. You also advice on book testimonials page. I did that, too, BOTH on my website and Goodreads book page. Here are the VIDEO testimonials I uploaded on Goodreads: http://www.goodreads.com/videos/list_author/6998064.Anna_Stevens And here’s an example of the review page on a website: http://smartgoalsbook.info/testimonials-from-readers/ I also created a LinkedIn record as an AUTHOR and asked people to endorse the book there. And last but nt least, I did ask people to post their reviews on Facebook and it has been helpful, too: https://www.facebook.com/TurnYourDreamsAndWantsIntoAchievableSMARTgoals

    As far as creating your own hushtag as you advice, I did that too #SMARTgoalsBook, but I’m not seeing any benefits of that yet. I’m not sure how to maybe spread the word about my hushtag.

    Thank you for this post. Author need a lot of helpful information when they’re indies. I am glad I came across your blog.

  21. Barbara McDowell Whitt March 27, 2013 at 9:59 am #

    Read aloud from your book in front of indie bookstores.

    • Caitlin Muir April 16, 2013 at 11:28 am #

      Have you done it yet? :)

      • Kevin Dorival June 2, 2013 at 2:42 pm #

        These are some very great tips for any author. I’ve completed many of these tips prior to reading the article but there are some ideas that I should implement in my marketing plan. I’ve been promoting my autobiography, The Courage To Believe, for a while now. Currently, I am working on two more books.

  22. joe March 27, 2013 at 10:33 pm #

    I recently tried something a little different than
    my usual local business marketing methods.

    I bought a cartoon video and used it to promote
    my business. the cartoon was hilarious and my
    customers were all talking about it.

    Im using another one to promote our summer
    specials. Its not for every business but worth
    a look. The company that creates them are very creative
    and helpful.

    here is their link

  23. Vincent Daniels April 18, 2013 at 6:40 pm #

    Super-duper list! Mega helpful. I scribbled a plug for my book “Meaty Balls!” on a rusty bathroom stall in an ice arena recently and earned a sale and fan from it. Consider adding it, because “90 Book Marketing Ideas” is a nice even number.

  24. Diara Kendrich May 9, 2013 at 3:19 am #


  25. Caroline May 11, 2013 at 4:11 pm #

    I am in two minds about fb.. having hundreds of fans or likes really means nothing to sales through fb, unfortunately.

    However, you mentioned book trailers.. I agree they can be a great asset but I think that damage can also be done too if it the video boring and badly produced! Research well before hiring someone. I found a great company to do mine but it took some time to sift through all the options. I think they did a very good job at keeping interest, and the music used is very important!

    My choice is Book Candy Studios. This is what they produced for me http://www.youtube.com/watch?v=sl1BxrPk4t4

    I’m still experimenting with twitter.. find it hard to know what to tweet!

    • Shawn May 13, 2013 at 10:34 pm #

      Wow, they did a great job on your video. One of our readers did this. He’s also our book cover artist.


      That’s the mobile link but hopefully it will still work.

    • Scott Hunter May 16, 2013 at 5:53 am #

      Like the trailer! – can I be cheeky and ask roughly what they charged you to produce it?

    • Cassandra Scearce August 29, 2014 at 10:45 pm #

      That is a great book trailer.

  26. Shawn May 13, 2013 at 10:28 pm #

    Create memes with quotes from your book that can go viral on Facebook and email.

  27. Scott Hunter May 16, 2013 at 5:49 am #

    Hmmmm. These should keep me busy for a while. Good idea re local library – wouldn’t have thought of that one!

    Thanks for the tips.

  28. Kevin Hockenbary May 23, 2013 at 8:29 pm #

    alot of these sound great, but there’s not alot here that we can do with the author , my father in law being dead.

  29. Sequence 77 July 8, 2013 at 1:48 am #

    Greetings Caitlin,

    I’ve had some success with my book, Sequence 77, but I’m having difficulty generating web traffic on sequence77.com. I’m really hoping to be available to fans and critics, but since I cannot be physically everywhere, I am really hoping to get a discussion going on my web page.

    Any ideas how to get people to visit and join in? I’ve gotten plenty of good reviews, but I can’t get into a discussion with a review.

    Thanks for the suggestions!


  30. Misty Lamore September 6, 2013 at 2:10 pm #

    Caitlin, Awesome tips. I will use these to promote my books.

  31. Pauline September 15, 2013 at 6:26 pm #

    Amazing list! Thank you.

  32. Erich Von Daniken September 24, 2013 at 10:10 pm #

    Really, you didn’t leave anything much which one can utilize to promote its book. Will try to apply most of these asap I am ready with my book launch. Meanwhile, many thanks for sharing these tips.

    Thank You.

  33. Nina October 5, 2013 at 7:41 am #

    I am playing to write a book on mobile application but first analyzing if its really worth investing money. Also trying to see how hard will be it to market my book, so these ideas will really help me a lot. Thanks !

    • elisabeth salmin December 8, 2014 at 10:43 am #

      Sounds interesting. Having similar ambition… am illustrator who has a dream to have a challenge to illustrate one. (Also a technical challenge, working for other format etc.) Feel free to contact if interested in collaboration.

  34. John S Smith November 13, 2013 at 1:28 am #

    Have a book coming out soon and love your tips thanks

    Cheers John

  35. Rose Robbins November 18, 2013 at 5:54 pm #

    Something that has worked well for me is having a contest for readers to choose names for minor characters. I have done it twice on my Facebook page, and got great responses.

    I describe two or three characters and have readers comment their name choices. Then I choose the winners, and those people get to see the character with name THEY chose featured in that novel! Of course, they get a free copy when it comes out. Readers love to be involved in the process, and they have great ideas.

  36. Jody Cantrell Dyer November 25, 2013 at 5:13 am #

    Thank you so much for these practical, attainable goals. I learned my social media lessons with my first book, The Eye of Adoption (published before marketing). The Eye of Adoption is successful, but I could have three times the sales had I known about marketing details two years ago! (I am a high school teacher and first time author). I won’t make those mistakes again. I am strategically building a platform for my next book (a collection of humorist essays titled Theories: Size 12 – Go on and get made but you know I’m right). The release date TBD – late in 2014 perhaps. I bookmarked your list and appreciate how authors help other authors succeed!

    Best of luck to all of you! Happy Thanksgiving!
    Jody Cantrell Dyer

  37. Vijay Atawane December 4, 2013 at 4:58 pm #

    Great work Caitlin. You really are the guiding angel for new authors. You could have easily sold this as an e-book and made lots of money. I would have purchased it. As a matter of fact I did purchase a “book marketing” e-book for USD 16. But that is another story. Keep doing the good work Caitlin. You make the world richer. God bless you.
    Vijay Atawane

  38. Brenda Henry February 14, 2014 at 7:41 am #

    I marketed my book all the way from Montreal to St.Pete Florida. How? I wore a t shirt with the name of my book and where to get it printed across the back. I brought 200 cards with name of my book and where to get it.

    I chatted up hotel receptionists, people on the beach, in restos and rest stops. I tucked my card inside second hand books I brought with me, and left them behind. I put my card under windshield wipers of cars from all over the place.

    I visited libraries, talked to head librarians about doing future book readings. They all said just give us a couple months notice and we will do the advertising.

    My comedic memoir, Jive Chalkin, is available at amazon.ca amazon.com and smashwords.com

    I went online, found teacher groups, unions, retired teacher and wrote a unique message to every single one across Canada and USA. Then OZ and NZ, U.K. Ireland.

    I responded to articles about education in newspapers and online and told journalists about my book.

    I contacted all my expat teacher friends in Bangkok, OZ, UK, Hong Kong NYC and told them about my book.

    I will contact every school by email or personal visit, and hand my card to the receptionist. I am booked to do a reading at my local library and I go to author readings. Last night Tim Dorsey did a reading in Pompano Beach. He signed his book for me and said “keep on writing.”

    The above are just a few of my ideas. Thanks for reading.

    • Hiosta VanDillis April 15, 2014 at 12:12 am #

      Brenda thank you for the ideas. I’ll have to get a friend of mine to print up some T-shirts promoting my books and who knows I may even start a website to sell them if it goes well.You also seem very determined and on your way to getting others to notice your efforts. I loo forward to viewing you work in the future.

  39. Ashley March 6, 2014 at 3:45 pm #

    I think these are really great tips and very helpful.I recently got a new job where I will be in charge of calling schools and booking literary events for a new author.and I was wondering if anyone might be able to give me tips on what to say when I call? Anything is appreciated thank you.

  40. Pete R Njenga March 10, 2014 at 8:54 am #

    This is quite enlightening. Only yesterday, a friend asked me why I keep mentioning my latest book: How to Always be Top in Class, advising that I should wait and simply surprise readers once its out for sale.

    Thank God I think otherwise. Excerpts, mentions on social media and updates on my blog are creating the awareness I need as well as whetting the appetite of readers.

  41. Anita March 21, 2014 at 5:33 pm #

    Hi Caitlin,

    Many thanks for your hard work in putting together this very helpful list.

    With my children’s novel, it was aimed at helping those were effected by bullying. I contacted a toy designer who kindly made me a knitting pattern for one of the characters in the book, to help spread the message, and to encourage others to get involved in spreading the campaign. I also put together a gift set like cards, mini book bags, keyring etc…

    May I ask about the suggestion of the customizable eBook? I wasn’t sure how that would work.

    Thanks for your help.

  42. Hiosta VanDillis April 15, 2014 at 12:10 am #

    Thank you kindly for all the ideas that may assist with self-promotion. This is a lot of extra work for a break-through author to take in. I may not be a a top-shelf name, but you are right if you don’t brand yourself with the new technology we have at our fingertips you will be overlooked. Great writers don’t pop-up from random gas stations in the middle of nowhere when the author is expecting the local community to promote them. Caitlin, I’m not sure I agree with you about promoting your book from chapter though. I know a few writers who begin a book, get others excited with their ideas, yet the book never goes past page two. I do agree with getting others involved early criticizing the work in progress. If people feel as though they had a part in the creation, they may be more willing to promote its success. As you put earlier, the incentives that can encourage readers to get involved with the book is a great idea. I personally loved getting fans to draw character renditions. I’ll have to use it for my upcoming Young Adult novel. Thank you for the advice.

  43. Clayton Swan April 15, 2014 at 11:47 pm #

    I have begun the writing of 3 books simultaneously, allowing the focus and rest of one to breathe life into the next. I really enjoyed the tip that marketing
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  44. geraldakim April 26, 2014 at 3:42 am #

    Hi,I’m a writer.i did some of books.when i was searching the book marketing i got http://www.bookim.org/welcome-to-bookim-internet-marketing-for-authors/bookim-direct-marketing-book-promotion-authors/ this site.It get useful thing.it is need for authors

  45. Stephen Earley Jordan II May 13, 2014 at 7:04 pm #

    Perfect List. I’ve my own small list of steps used for my previous books, but this was a perfect addition. I’ll definitely save this link and even print this page out and use it as a regular checklist to make sure I’m thorough with my marketing considerations.

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  47. Bridget June 22, 2014 at 10:43 am #

    I am almost done writing my book, and I’m not exactly sure how to get it published, you could say I’m completely new to the business. After I read here to start fan pages before the book is finished it got me thinking maybe I really should do that. I was going to wait because I thought, if no one knows you book yet, how are they going to like/follow your pages?

  48. Rebecca Morales July 8, 2014 at 1:34 pm #

    Awesome. Thanks for all the great ideas!

  49. Angela Ackerman July 14, 2014 at 1:06 pm #

    Hi Caitlin,

    I really enjoyed this post, and you offer a great set of marketing ideas. Hit me up if you’d ever like to do a marketing post at Writers Helping Writers.

    Oh also, the business card link appears to go to the wrong page, just so you know (on URL traps).


    Angela Ackerman

  50. Jimmy Burgess August 10, 2014 at 6:19 am #

    Thanks for the great tips. Trying to implement as many as possible.

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  56. Katherin E. Molder September 23, 2014 at 9:09 pm #

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  57. Alix L. Kelton September 24, 2014 at 7:08 pm #

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  58. Marko October 2, 2014 at 4:42 am #

    Hi caitlin,

    Thanks for the list of ideas this a a big help for me :) I’ll bookmarked this 😀

  59. Catherine Marshall October 30, 2014 at 12:42 pm #

    Wow what a great list! I would add to make sure that your branding stays consistent across any platforms that you use. If you hand out fliers, make sure they match the style of your website or your business cards. Thanks for sharing!

  60. Ami Santosh November 10, 2014 at 12:02 pm #

    Thanks for all the great ideas!

  61. sudhish November 23, 2014 at 5:22 pm #

    A book trailer is also part of promoting book. Sample book trailer – http://www.youtube.com/watch?v=1Qh0qu6YJrw

    We do have lot of online materials to make a beautiful video. If anyone want a video such like one which I shared can contact me for getting free tips.

    Happy writing!


  62. vicky December 27, 2014 at 7:34 pm #

    Currently I have created a new book for personality development and interviews facing techniques
    Pls give me some helpful tips for selling my book in market

  63. Book Marketing Hub February 3, 2015 at 1:02 am #

    This is a lot of marketing tips and ideas. I don’t have much more to add but this is a great list and thanks for sharing.

  64. humanmade February 7, 2015 at 2:32 pm #

    Try humanmade.net the free promotional website for authors, writers and poets.

  65. Caitlin Muir January 31, 2012 at 4:09 pm #

    Thanks for stopping by. Are there any tips that you would add to the list?

  66. Dr. Taffy Wagner June 28, 2014 at 9:51 pm #

    Great list, here are few things I have done and have been well received:

    1) Create an audio commercial no longer than 60 seconds about your book to be played on radio shows (consider ones that are interviewing you).

    2) Contact local organizations that may be seeking speakers that fit your genre and submit a speaking proposal.

    3) For printed books, give as a tip when traveling. I’ve had personnel check my luggage and ask for a book.

  67. Don Bresser November 19, 2014 at 2:33 pm #

    Awesome. This really helps. I think the fact that there *ARE* 89+ ideas will surprise mos authors, considering we all started off by sitting there with no idea how to promote our work.

    Here’s what I did:

    – Press release through PRNewswire (http://www.prnewswire.com)

    – Lots of Twitter & FB fun

    – Book signing tour through TourFolks (http://www.tourfolks.net)

    – Learned “everything” I needed to know about book marketing through Indie Author Academy (http://www.indieauthoracademy.com)

    They all worked together really well.


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