7 Reasons Why MailChimp is Better than Constant Contact for Author Newsletters


Constant Contact used to be the most popular solution for author newsletters. But is it the best? Here are 7 reasons why I prefer Mail Chimp to Constant Contact:

1. MailChimp is free(er) than Constant Contact.

Constant Contact costs a minimum of $15 a month. If you have 2000 names or less MailChimp is free. After the 2000th subscriber the prices are roughly the same.

If you are just starting your email list, you probably don’t have many names. It takes many authors years to build a good-sized list. Why pay $15 a month for the first slow months when you can start using MailChimp for free?

If it takes you a year to get to 2000 addresses, you can save between $180 and $360 by using MailChimp. That’s a free iPhone.

2. MailChimp integrates with Twitter.

Mail Chimp lets your readers share your newsletter with their Twitter followers with one click. Even if you don’t use Twitter this can be a big platform builder. It has deep social media integration.

3. Easy to Understand Reports.

One of the key features of any email marketing platform is reporting.

  • How many emails were opened in your last campaign?
  • What links were clicked?
  • Is your email marketing working?

While Constant Contact gives you reports you need a class in marketing to figure out how to interpret them. MailChimp on the other hand gives you a side by side comparison with both your average list performance and your industry average.

MailChimp Report

A MailChimp report. notice how it gives you your list average and industry average. This campaign did way better than the industry average but slightly worse than the list average.

4. MailChimp has cleaner embed code.

Constant Contact allows you to embed a subscribe form in your site but the code is bad code. It sometimes breaks other parts of the design and is generally difficult to use. MailChimp, on the other hand, uses relatively clean CSS instead of invisible tables used by Constant Contact. MailChimp is still not standards-compliant but it is, at least, a step in the right direction.

MailChimp also provides a handy MailChimp WordPress Plugin to make it easy to add a subscription form to your website. Constant Contact provides a WordPress Plugin as well.

5. MailChimp is easier to use.

This is a matter of opinion, but in our tests MailChimp is easier to use. MailChimp has a monkey at the top of every page that gives tips on how to use the site. Who can compete with that? This is in addition to the video guides, email marketing guides and intuitive interface. Our clients who use Constant Contact grow to hate the interface for being difficult to use.

6. MailChimp keeps you out of the spam box.

The worst thing that can happen to your newsletter is for someone to mark it as spam. When they do that, your newsletter can get spammed for your other subscribers as well. When MailChimp sees that someone marked you as spam, it automatically unsubscribes that person from the list. Constant Contact does this as well.

What I like better about MailChimp is that they offer a One Click Unsubscribe. This means it is just as easy to unsubscribe as it is to mark the email as spam. Constant Contact, on the other hand forces you to click, type in your email address then click again to unsubscribe.  This makes unsubscribing a hassle. You never want it to be easier to click spam than to unsubscribe. Subscribers marking an email as spam which is very bad for your list.

7. MailChimp plays nice with others.

Whether you are putting together an event on EventBrite, a survey on SurveyGizmo or want to see Google Analytics reports from your email surveys MailChimp will integrate with those services.

So let’s say you wanted to schedule an event to speak about your book. You could create the event in EventBrite which would kick the info to MailChimp for the invitations. You could then create a speaker evaluation with SurveyGizmo and then MailChimp will do the rest.

Constant Contact does not integrate with much. It is almost like they got lazy a couple of years ago when they got dominant market share and stopped innovating. As a result they feel like a Web 1.0 company trying to compete in a Web 2.0 world.

That said, both MailChimp and Constant Contact work with Zapier which connects with over 240 services allowing you to work with services that may not be compatible out of the box.

What do you think?

  • What newsletter solution do you use?
  • Are you happy with it?
  • What do you like/dislike about Constant Contact?
  • What do you like/dislike about MailChimp?

106 Responses to 7 Reasons Why MailChimp is Better than Constant Contact for Author Newsletters

  1. Dave October 20, 2009 at 3:22 pm #

    Constant Contact does unsubscribe all spam complaints. It also hides their identities from the user as best they can to protect the identity and privacy of the reporter.

  2. ImNikos November 19, 2009 at 12:10 am #

    Constant Contact has a better list management than Mailchimp.. Of we could integrate Mailchimp with some CRMs (as SalasForce) it would be great. Mailchimp gives better Analytics than CC..

    I totally agree with all the above.. :)

    • Carol May 22, 2012 at 10:21 pm #

      Isn’t it a problem to have to use 3 different services for event management with MailChimp vs. just 1 with CC?

  3. Emily January 29, 2010 at 6:02 pm #

    MailChimp works with SalesForce. I just switched from Constant Contact to MailChimp and I'm so glad I did. Thanks for this post, Thomas!

    • Carle August 19, 2013 at 2:23 pm #

      Hi Emily,

      How is the integration so far between MailChimp and SalesForce? I use Zoho and am wanting to switch from CC to MC. Any feedback for me?

      • Thomas Umstattd August 20, 2013 at 10:58 am #

        See http://bit.ly/13CTOD4 for info on the integration between MailChimp and SalesForce.

  4. David Skarjune February 19, 2010 at 3:32 pm #

    Constant Contact has better list management? Not really. Mailchimp is a breeze to use and it fully supports all kinds of list segmentation, including targeting, such as a message to everyone in a certain state. To do targeted segmentation in CC, you have to export ALL your contacts, manually sort and filter the contacts in a spreadsheet, create a new list, and then import the target contacts as new list. You have to export and import your own data! And you'd have to do that for every message you send, since it's a manual user hack.

    Also, MailChimp already has Salesforce.com integration, you can send a list from SF to MC, and MC will send message metrics back to SF.

  5. Angie Breidenbach May 30, 2010 at 8:09 pm #

    I've been looking for the right way to start my newsletter. I have quite a few people that signed up as I was getting started, but couldn't decide which to use. I'm excited to try Mail Chimp now. Thank you for solving my dilemma.
    My recent post

  6. Liz Babbs July 14, 2010 at 5:28 pm #

    Hi Thomas. This is very helpful. What do you think of ‘get response’ which was recommended to me? Liz

    • ThomasUmstattd July 15, 2010 at 9:41 pm #

      Hey Liz,

      I haven't heard of Get Response but it looks pretty good. MailChimp just added deep Facebook integration which is a nice plus. If you have 500 subscribers or less I would definitely go with MailChimp since its free.

      • Jon Biedermann August 9, 2013 at 7:05 pm #

        Free is never free. Mailchimp charges just like everyone else. 50% of these comments are from Mailchimps IP’s.

        Wake up people.

        • Jason August 13, 2013 at 2:09 pm #

          Mailchimp is free so long as you have less than 2k subscribers.

          Pay attention.

          • Stuart March 15, 2014 at 11:44 am #

            I’d have been looking at £120 ($240) PER YEAR with Constant Contact that we were recommended at an online marketing training course.

            Not only does MC play nice with WordPress, as we are a ‘high value, low volume’ service company we currently only have 100 or so contacts, and suspect it will be many years until we hit the 2000 barrier. So that’s just saved me one huge chunk of change! Plus I have got on MUCH better with the MC design interface, it’s far better IMHO.

        • Whatever Jon August 15, 2013 at 5:50 pm #

          Whenever I see a client with CC I see failure. We move them to MC (or Jango in a couple cases) and life gets much better (and their list more successful) quickly.

          Free IS free. Once you’re sending the 12k free emails each month (or whatever it is now) you’re making plenty of money to pay them.

          You could choose nearly any provider and put them next to CC and have CC lose. But nearly any provider against MC? MC is going to win what, 3 out of 5? 4 out of 5?

          Look at my IP Jon… oh wait, you can’t. Nor can you see other posters. If you can, that’s a material issue with this site. You have my permission to post my IP… Heck, I’ll PayPal you $20 if you do. Deal?

          …’wake up people’ my ass.

    • Kathy October 15, 2013 at 3:37 pm #


      About 5 years ago I used Get Response and loved it. I only stopped because I moved into a corporate position. At that time it was the system that Dean Jackson (one of the marketing gurus at iLoveMarketing) recommended.

      • Colin February 6, 2014 at 2:21 pm #

        I have decent size accounts with Mailchimp, Constant Contact and Get Response. (about 100k subs in total)
        I’m looking at consolidating into one account, that will save me about $100 a month. Right now I spend $660 a month. Im trying to decide to go all to Mailchimp or all to Constant Contact. Ive been with CC for many years (MC too)

        Getresonse, have terrible and arrogant customer service, and frankly they ripped me off and lied to me and wouldn’t refund me. So I won’t even consider them as an option. They didn’t import my list for 6 months and charged me a hefty fee for 50k subs and I only had 12k subs imported and never used it, but they still charged me the higher tier. I could go on.

        Right now, it’s between MC and CC. Right now, I am swaying towards MC because they have a better feature set and are more modern. The big one though is that CC has MUCH better customer service, you can call them and talk to them about your campaigns and they will actually help you and provide a little coaching. MC has no phone support at all. (Pricing at my tier is very similar)

        So this is my advice right now
        CC- If you need great support, then yes
        MC – If you want better features
        Get Response – no, just don’t do it to yourself

        As for me, I’m still trying to decide if I want to pay $550 a month to Mailchimp or Constant Contact. I will call CC and see if they will give me any incentive. I will send an email to Mailchimp and see which one values my ongoing business the most.

        • Mariana July 31, 2014 at 12:08 pm #

          I agree with you Colin. I too am in the midst of figuring out whether or not to switch ESP. Currently we have a little over $20K subscribers and we are a software technology co. not an online retailer. So..what I am finding is that although MC has some cool features, I am not sure if they outweigh the support issue. I don’t know if I feel comfortable with just being able to communicate through email or be on my own with their knowledgebase. Also, according to them 90-95% of their users are in some form of e-retail space which makes sense that they have a lot of cool features and reporting tools, etc.

          I will point out that really the only reason I am considering a change is that CC can be awkward to use sometimes. Can be very quirky and I am looking for an ESP that offers a little more flexibility in design format.

          There are only 4-5 people employed at MC and like you said in your post – CC is much better in customer service than MC.

          I am also looking at iContact.

  7. @indermaur September 15, 2010 at 5:57 pm #

    Thanks for these insights. I have been using C.C. for years. I'm going to play around with mailchimp now. My wife has been using it and she also likes it.

  8. Dave S. September 15, 2010 at 11:50 pm #

    I believe the reason Constant Contact does not integrate with 3rd party event management tools is because they have their own products that serve the same purpose. They also do automatically unsubscribe anyone that marks an email as spam and have tools to allow subscribers to share the email with their social networks(I.E. Twitter, Facebook, Etc).

  9. Sean Davey September 25, 2010 at 3:19 pm #

    yeah, I'm totally off Constant Contact. They make it so hard to build an email if you have photos and stuff and it even then, it's all about getting more money from you. Pass on them. There's definitely better!

  10. Brad Yzermans December 8, 2010 at 2:17 pm #

    Mailchimp won't even allow me to pay to use their service because I am in the mortgage business. Even if i double opt in my database they will not allow it….and it even says in their terms of service agreement no mortgage content is allowed to be sent through Mailchimp. Nice! I can't risk signing up with Mailchimp and have them shut me down after i have built a solid database.
    My recent post What’s Ahead For California Mortgage Rates- November 29- 2010

  11. Tanya S. December 14, 2010 at 3:31 pm #

    I have not used Constant Contact, but MailChimp can just say that you have violated their terms of use (which I didn't) and decide to keep your money. STAY AWAY FROM MAILCHIP

  12. S.Dupont December 15, 2010 at 9:00 am #

    To Tanya and Brad….
    Tanya (ladies first) Mailchimp WILL terminate you, as will any other service for violating terms of service. Face it, you DID violate their terms of service. Build a bridge and get over it and don't do it with your next service.

    Smell the Java….YOU ARE A MORTGAGE service…Mailchimp doesn't allow you to use their service, so…..don't use it…no rocket science there. Gheese…yours has to be the most stupid response I've ever seen. PS…Mortgage Brokers are now rated even lower than attorney's….Now that's a new low.

    • Mara September 21, 2013 at 9:30 pm #

      <3 this reply :)

  13. Gus December 19, 2010 at 6:08 pm #

    MailChimp is way better. It integrates perfect with just about everything including BreezingForms (Joomla). Very nice sofware indeed.
    My recent post Holiday Parade – Empty Stocking Fund

  14. J. Khan January 17, 2011 at 7:36 pm #

    Dupont, how do you know Tanya DID violate their tos? just curious.

    P.S. Judging people by their profession is the lowest you can go.
    P.S.S. If a company shuts you down on a single hint of suspicious activity, shows its a start up with 1 employee.

  15. Peter G. January 22, 2011 at 2:31 pm #

    Thomas, thanks for the great article. I just did a similar comparison for our clients and came to a very similar (http://soapbxx.com/blog/40-mailchimp-vs-constantcontact) conclusion. For small biz and NPO marketers, MailChimp really comes out on top.

  16. jowii January 26, 2011 at 9:36 pm #


    Great article! I am working with a startup called OnCompare.com and it would be great to get your input. We are building a site where businesses can get help making decisions on which online services to implement into their companies. Think of a Yelp for Software as a Service.

    We want to combine experts with hard data research to make for compelling business decisions. It would be great to get your opinions on if you think this type of site would be useful, or even get this communities input on the idea!

    What would you like to see in a site like ours?

    Check out http://www.oncompare.com or our blog @ blog.oncompare.com or follow us on twitter @oncompare

    We want to make this site as valuable to the world as possible, so any input is welcomed!

  17. yesiamonis January 26, 2011 at 11:08 pm #

    I'm struggling with WordPress's organic registration with Constant Contact plugin installed. When you register, it uses Constant Contact API but does not send you a password. If you want to log in to WordPress, you have to enter your username or email and select "lost password". At that point, WordPress takes over and emails you a password. Anybody have an answer for that? Does MailChimp have a password signup that integrates with WordPress?

    • ThomasUmstattd January 28, 2011 at 2:44 pm #

      If I were you I would use MailChimp in conjunction with Gravity Forms. Gravity Forms should be able to connect with both MailChimp and WordPress' login interface.

  18. Jason February 27, 2011 at 1:39 am #

    I actually disagree. Constant Contact has much better anti-spam features and is trusted by over 300,000 businesses. MailChimp is much smaller and doesn't have as a good a reputation.
    My recent post Constant Contact vs Vertical Response

  19. Kellie April 11, 2011 at 5:57 pm #


    Since this was written so long ago, I just wanted to check and see if your feelings had changed. Do you still think MailChimp is the best? Thx!

    • Thomas April 13, 2011 at 8:32 pm #


      Reason #6 no longer applies (Constant Contact is just as good keeping you out of spam) but other reasons still hold. I still recommend MailChimp to all my clients. MailChimp is improving faster than constant contact and they are freer than they have ever been. They are now free up to 2000 subscribers.

      • Nhame July 23, 2013 at 12:11 pm #

        Hi Thomas,

        Just wonder why 2000 subscribers is freer?


      • Jeff Zedlar April 30, 2014 at 2:06 pm #

        Hey Thomas,

        Thanks for putting this out there. I found you putting in “benefits of mailchimp” in google and you came up about 5th. Great info here and I simply thank you. It helped me decide as I am learning gravity forms, wordpress, etc… and need the smooth integration because I’m not a techie. Jeff.

  20. Martha May 30, 2011 at 4:54 pm #

    Thanks for this post. I'm new to MailChimp and I love it! It is nice to know that an experienced person such as yourself took the time to share this information.

  21. Nathanael Jones July 25, 2011 at 4:27 pm #

    I discovered the hard way that MailChip prevents you from e-mailing business e-mails. Basically any client address starting with sales@, billing@, support@ etc. gets blocked. I'm not an e-mail marketer, just a software developer sending out free patches to software purchased by businesses. I need a 100%, not 60% delivery rate. 40% of my customers purchase the product through aforementioned kind of addresses.

    Yes, I had a very long discussion with support about the issue, and they won't budge.

    • Activ February 27, 2014 at 5:19 am #

      Hmmm, now thats funny.
      I have several such on my list and they are not blocked.
      How do I know?
      They open, click and I have made a sale via one of them.

    • Allison February 28, 2014 at 12:24 pm #

      CC has the same restriction. They claim “role or positional emails” often result in higher than average spam complains as they often directed to more than one person within a company…. It’s very frustrating, and the reporting metrics don’t indicate that the email was blocked, or not sent. It shows as sent in the report, however the email does not arrive to the recipient. I know this because I can no longer receive a copy of my own newsletter because my address is marketing@…

    • Mariana July 31, 2014 at 12:14 pm #

      Nathanael, this is good to know! We too are software developers and I had a feeling this would be a problem as most of their users are online retailers (on some level). And you are right. I had several back-and-forth email exchanges with their “support” and they just keep copying and pasting excerpts from their website.

      And basically told me that if I thought we needed more than email communication then it was probably best to go with a “full-service ESP”. I was a little surprised. but I am glad I am not the only one who thinks MC email tos is a bit much.

  22. Karen August 3, 2011 at 1:48 pm #

    I am just in the process of switching to MailChimp from Constant Contact – and I can't believe it took me this long. This is exactly what I've been thinking all day as I've been migrating our contacts – "It is almost like they got lazy a couple of years ago when they got dominant market share and stopped innovating."

    The design tools are fabulous (they will go grab the palette from your website to create a sign up form for you – nice touch!). Everywhere you look there are tutorials. The interface is very clean and intuitive. I'm so glad I finally swiched!

    My recent post Are you showing them what you’re all about?

  23. Tori_D August 12, 2011 at 9:32 am #

    I am so glad I discovered this post! Using email to potentially reach more readers has been on my mind lately, and I almost blindly went with CC because that's all I was familiar with. Now I'll be giving MC a shot instead. Thanks; I can't wait to see what else I learn here!

  24. D. Andy Buffington September 10, 2011 at 12:55 pm #

    I don't know how I came across these comments about MC and CC but I'm happy I did. I am going with MC based on all of the comments. Thanks a lot guys.

  25. Katie September 10, 2011 at 7:04 pm #

    Does anyone have trouble using MailChimp to send to .edu and .gov addresses? Thanks!

    • Henry October 30, 2013 at 1:30 pm #

      I would be curious to know also…

    • Cathy February 6, 2014 at 12:30 pm #

      I’ve been using MailChimp for .edu addresses for three years now — no problems at all.

    • Activ February 27, 2014 at 5:23 am #

      Nope, can’t speak for EDU but we mail many embassies with a .gvt and they are read and sometimes even clicked.
      However, some do send an auto reply redirecting back to their help site, if that is the case you need to talk to the guy who gave you the address in the first place.
      We had that once and the woman was unaware it was a “no reply” address.
      Gvt people are not so clever [guess that is why they work there!~]

  26. Tiffanny October 5, 2011 at 1:08 pm #

    We are now going to be switching over from C.C to M.C . Thank you for your article, helped out very much.

  27. Jon Roberts November 9, 2011 at 5:11 am #

    I use Alpha – http://alpha.76uk.com. Great looking, easy to use and best of all.. it's much cheaper! JR

  28. JaH November 10, 2011 at 4:48 pm #

    I am a newby, I have alot of email lists that I have used from my AOL account, but have never installed them into a contact manager.

    With MC, am I charged on subscribers? or the number of emails sent out? I plan to send out emails with the hopes to get alot of subscribers from my first month of mailings.

    • Matt August 20, 2013 at 3:34 pm #

      Depends on the MC plan you choose. You can buy email send credits (pay-as-you-go) or you can just open up an account that only charges by number of contacts with unlimited email sends to those contacts.

  29. Tom January 4, 2012 at 2:35 pm #

    Im using MailChimp for over 2 years now for a 30k list and there are fantastic! i used to use myemma which aren’t bad at all besides the cost.

    • Alf September 13, 2013 at 11:34 am #

      We use MyEmma and the service has gone downhill rapidly in the past couple of years. The upheaval of switching to MailChimp isn’t something we can do right now but as soon as we can, we will. Stay away from MyEmma their service works very poorly. As a single simple example, exporting campaign results is a total nightmare, exporting a search within your list … no chance!

  30. barbara March 23, 2012 at 8:26 am #

    i think Mailchimp is the most inflexible and difficult program i ever worked with. their customer support is terrible; you can never speak to anyone and their chat is slow and cumbersome. I have wasted hours and hours just trying to put together a simple email. Free. Well, you get what you pay for.

  31. Wine Dine April 21, 2012 at 12:46 pm #

    Thanks for the great points. We are looking for a good mailisn system : )

    • Caitlin Muir April 23, 2012 at 8:50 am #

      MailChimp is a great choice! Let us know if you need help setting it up.

  32. Michelle April 26, 2012 at 4:53 am #

    I was so glad to find this post as I am in the process of setting up my first newsletter and have chosen MailChimp! So far I have been very happy with MailChimp and the ease it provides in setting up the mailing lists and templates for someone who is new to all of this! When I shopped around the difference services this is the one I kept coming back to MailChimp and had heard good things about it from other people!

  33. Chris Slater May 25, 2012 at 2:36 am #

    There is also a plugin for MailChimp to integrate with ACT! although if you are using ACT! then Swiftpage is arguably the best solution.
    As far as I can see MailChimp does not offer a “Drip Marketing” solution which Swiftpage does. Also Swiftpage’s offering can encompass other media than just email ie Printed Postcards, Telemarketing Follow Up etc. as well as sucking back all the statistics directly into your ACT! database. Add to all this Social Media sharing and the ability to create integrated Surveys that can also populate ACT! then it seems to be the service of choice for ACT! users.

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  35. Adam Blumer August 23, 2012 at 6:52 am #

    Totally MailChimp. Free for up to 2000 subscribers and does the job well. What more does an author need when getting started?

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  37. Ready Simon January 19, 2013 at 4:27 am #


    We try free MailChimp plan and it works well.
    But from the development side Constant Contact have much better API and documentations then Chimp

  38. Chihuahua Zero April 15, 2013 at 11:43 am #

    This is the first time I have heard of Constant Contract. Is it an old service?

    But I do use MailChimp.

  39. Peter DeHaan April 17, 2013 at 8:24 pm #

    I recently switched my newsletter from Constant Contact to Mail Chimp and am glad I did. After reading your post, I see a couple more items for me to implement. Thanks for the ideas!

  40. sam May 17, 2013 at 5:31 am #

    Thanks for the article.

    It’s important to note that Constant Contact doesn’t support customised templates. I.e. if you’re looking to code a template for a client, they will not have the ability to easily edit copy etc via the WYSIWYG editor. MailChimp wins hands down.


    • Matt August 20, 2013 at 3:53 pm #

      I agree. I’ve had to switch clients from CC to MC because they wanted a custom built template. You can stylize existing templates on CC but not configure custom layout or content. Building a custom template in MC is much more flexible for the DIY but getting something truly customized requires someone proficient in html.

  41. Shelly June 1, 2013 at 11:50 am #

    I found MailChimp to be easier to use. Not a tech person, by any means, it was so easy. I tried Constant Contact but couldn’t even get my logo inserted! I needed something that did most of the work for me!

    We are a new business and have a very small subscriber base as of now. It’s nice to have a free service!

  42. Jen June 12, 2013 at 11:39 pm #

    Hi Tom,
    I’m a new photographer and looking for a way to email my customers about promotions, specials etc. not technically newsletter content. In this case, do you still recommend mail chimp?

  43. Charles June 25, 2013 at 11:26 am #

    I’ve used both quite a bit. I agree, I prefer MailChimp, although Constant Contact works just fine for my needs as well. Maybe it’s the cute little chimp?

    I’m having one issue with Constant Contact at the moment, in fact that’s how I found this article. I’ve commented out portions of the HTML in a newsletter scheduled to go out in a few days to archive portions or articles that were slotted for “Read More” so I could come back later and retrieve those segments and post to webpages. The problem is CC deleted the commented out segments. So…..now I have to see if I can get the original articles from the sources. Nice job CC, thanks for the warning. :(

  44. Nadia July 7, 2013 at 12:54 pm #

    Thanks for this easy to digest article. I’m going to try MailChimp and your recent article helped me understand the advantages of integration with Eventbrite, etc. I’m a little unclear about why I need Gravity Forms but maybe that will become more clear to me once I dive in? If you could explain here that would be great.

    Also, I didn’t see timestamps on your comments. Since I came to your website via google it would be nice to have confirmation that the comments here are recent and therefore relevant. Are dates times there and I just didn’t see them?

    • Matt August 20, 2013 at 4:14 pm #

      Gravity Forms integrates wordpress’ user registration in to an MC account. So anyone who registers on your wordpress site will automatically be placed on a list with in MC. if you don’t have a wordpress site, don’t worry about it. You can build forms in MC and copy/paste the html in to any page.

  45. Alex July 22, 2013 at 4:59 am #

    Thanks for the article

    I think MailChimp is quite okay.

    I start to use it right now

  46. Kathy August 16, 2013 at 12:16 pm #

    I have been a Constant Contact user for 7 or 8 years now and it has been a huge help in building my business. I do not object to paying a reasonable amount for good service. I expect to be paid, why shouldn’t they?
    No application is perfect and there are definitely parts of Constant Contact that are not very user friendly. On balance however I have a large list and lots of experience that makes it unlikely I would switch.
    I can directly upload contacts from ACT; I would like better integration but overall I am happy.

  47. Tomas Michaud August 22, 2013 at 8:59 pm #

    If you need an auto responder Mail Chimp doesn’t work (i.e. sending a series of email when the customer signs up). I use Get Response and they are the way to go. Constant improvement and good support. I’ve used CC for years and I think they are not bad but over priced compared to other services. It’s a little tough to change once you’ve developed a list and have a list of “do not send”.

    • Thomas Umstattd August 23, 2013 at 11:58 am #

      MailChimp has auto responders, just not in the free version. See http://kb.mailchimp.com/article/how-do-i-create-an-autoresponder for details on how to add auto responders.

      • Brent Peterson September 21, 2013 at 10:57 pm #

        Autoresponders are critical in my opinion. What’s the price point for Mail Chimp for 1,500 – 2,000 subscribers in the full featured option? How about over 2,000? I’m currently using Constant Contact and their customer service is top notch over the phone. I’ve heard some negative feedback about Mail Chimp customer service, but their product comes recommended by a number of people. I do like CC’s interface to do custom templates. So no complaints on my end, but if I’m paying too much…

        • Thomas Umstattd September 23, 2013 at 3:21 pm #

          You can find the pricing by going to http://mailchimp.com/pricing/ and typing in your number of subscribers. I believe all paying MailChimp customers get all the features of all other paying customers. There are no features only for big lists that I know of.

        • Heidi November 27, 2013 at 3:19 pm #

          what did you decide? I feel similar re CC

  48. Eleonore October 2, 2013 at 12:10 am #

    Can edit e newsletter on an ipad with mail chimp? Can’t do it with constant contact
    Been wanting to try another company but to move all my contacts seems challenging anyone have experience moving from constant contact to mail chimp?
    Thank you

  49. Serene October 7, 2013 at 2:11 pm #


    I thought this was an interesting thread, I just wanted to share with you another email provider that is awesome! bringyellow.com – free for up to 3000 subscribers. I have also used Elastic Email – they don’t use month to month subscriptions – you just buy ‘credit’ as you go.

  50. mike October 10, 2013 at 9:52 pm #

    um.. why would you use either of cc or mc? They both are very limited. Invest a little into your business, hire someone to create some templates, and use something with some real power like Campaign Monitor. And no, I don’t work for them.

    It just makes sense that if you are putting a service and/or product with your name on it, you think it would be worth putting some professional presence to it.

    Just a thought.

  51. Peter November 14, 2013 at 12:35 am #

    Mailchimp has the worse “customer service” that exists.

    And not being able to support your customers or potential customers – dissolves all the mentioned points above.

    • Activ February 27, 2014 at 5:26 am #

      Can you give instances?
      I have found them nothing short of terrific, and believe me, I asked a lot of what I now see as silly questions when we first began.

  52. Tri Wellness By November 26, 2013 at 8:14 am #

    Great article and replys thank you I used CC and so many people told me how they automatically ignore it or it goes right to spam so I am looking for an alternative its time to try something new because CC has not been giving me the results I need for years.

  53. Heidi November 27, 2013 at 3:14 pm #

    I am about to finally end my prepay plan with CC. I have used them for 5+ years. I understand how to use it perfectly, and feel like it’s pretty flexible. I have 3500 contacts. HOWEVER, I’m about to rebuild a website and MC seems to be every designer’s preference. And I need to get more focused on how to manage the various lists. Concern: I can’t transfer my contacts AND their history, right? So, is that info that I don’t want to lose? That is the ONLY reason I am not switching to MC.

    • Lisa Smith December 10, 2013 at 2:04 pm #

      Yes, you can export your contacts into a csv or xcel file and import it easily.

  54. Lisa Smith December 10, 2013 at 2:03 pm #

    You’ve got some incorrect info in your article:
    1. Constant Contact does allow people to automatically share your newsletter with others on Twitter AND Linkedin AND Facebook AND more. It’s called the Share Bar and it can be placed at the top of every newsletter with a click.

    In addition, Constant Contact also has Simple Share, a one-click app that will post your email on your social media sites. This spreads your email to an exponentially larger audience.

    2. Mail Chimp reporting graphs are more simple because they give so little data. It takes a minute or two to understand the full information on the Constant Contact graphs, but you also get all the data broken down in a table.
    The information provided includes:
    Bounces (how many were not delivered)
    Why they bounced (auto-vacation reply or undeliverable address or mailbox full)
    Spam reports
    Shares (forwarded to friend)
    Social Media shares (shared on Facebook or Twitter, etc.)
    With each of these, you can click on the number and see the actual subscribers. If you are nurturing specific people for high-end sales, this is valuable to see what they are opening and what they are reading so you can better meet their needs.

    All this data is not overkill–it allows you to make strategic decisions about your subject lines, content, frequency and more.

    3. I believe Constant Contact is much easier to use, and they are constantly improving to make it even more so. The editing features are easy to use because they mimic any word processing system. Each step of any process is outlined for you.

    4. A topic you didn’t mention is customer service. They have THE BEST CUSTOMER SERVICE I HAVE EVER WORKED WITH IN MY LIFE! Constant Contact is available by phone or chat 8 am – 11 pm eastern time–so even those of us on the west coast can get evening support. Whenever you have trouble with a process or technical issue, they will walk you through how to do it, or actually fix the code while you wait to resolve your problem. They also give advice on how to avoid that problem in the future.

    I recommend Constant Contact without reservation to all of my clients.

    • Ann Joseph April 26, 2014 at 2:59 pm #

      Lisa, wonderful comments. I didn’t notice your name, but after reading what your wrote, with such good writing and feedback, I said to myself, “this was written by a woman.” Great job. I am researching Mail Chimp and CC for a nonprofit newsletter, but it needs to be private and secure. Thank you for your input.

    • Mariana July 31, 2014 at 12:38 pm #

      One comment re: Lisa’s post.


  55. Beulah Klaman December 14, 2013 at 8:41 am #

    Although the convenience of email cannot be denied, the act of receiving and reading a snailmail letter is by far the better experience. So kudos to you!
    I understand that the letters are not personalized, but are they physically signed by the sender? That would be such a awesome touch and one particular for which I’d gladly pay more. Perhaps the sender could sign a small percentage, so that a randomly chosen few every week would have a little extra thrill. That possibility would absolutely make my heart race a bit faster as I tore open the envelope!

  56. S. Garrett December 19, 2013 at 10:15 pm #

    I just started sending monthly newsletters for our nonprofit and absolutely love Constant Contact. I set up a time for a one-on-one tutorial and the rep. was extremely helpful and patient. I’ve called several times and their customer service is the best!!

  57. David January 14, 2014 at 8:17 pm #

    Just getting started with a newsletter service – certainly didn’t want to continue using WordPress for that. My research suggested that for starting out, MailChimp or MadMini. The second actually allows more free users and is cheaper at the different levels. A reviewer I respect who specializes in site marketing recommended the second and had migrated there herself.

    However, when I did my research I ended up going with MailChimp – largely because of better integration with my site. I’ve found the site support largely excellent.

  58. Isabel February 5, 2014 at 3:04 pm #

    If I have more than 10.000 contacts, what is the difference in price with constant contact?

  59. Katie Hollar February 6, 2014 at 4:51 pm #

    Great post, Thomas! It seems you’re not alone in your preference of MailChimp over Constant Contact

    I recently surveyed 60 small business owners/marketers who had used one or the other, and was surprised to find more than half the people I talked to had used both at some point in time. Of those 30-some odd people, 75% preferred MailChimp for many of the reasons you mention here.

    Here are the results of that study if you’re interested! http://blog.capterra.com/mailchimp-vs-constant-contact/

  60. Marc February 19, 2014 at 7:32 pm #

    I haven’t read too many other posts, but I have a feeling I’m one of the few who really likes CC. It is a breeze, integrates very easy…creating emails and uploading photos/documents…very easy…Tried MC and absolutely couldn’t take it. Matter of opinion? I guess so.

  61. Marta February 20, 2014 at 9:01 pm #

    Hi Thomas,
    I`m a social manager assistant for my company and their are using IContact. My boss told me to choose the best services between IContact and MailChimp and I`m looking for some advice to really understand which is really the best.
    Do you know anything about IContact? Their services?
    Thank you for your answer!!!

  62. Teresa May 15, 2014 at 3:54 am #

    Just wondering has anyone anyone any comments or experience using webpower (used mainly in the Chinese market) or how does it compare with MailChimp? Thanks

  63. Sean June 2, 2014 at 9:54 pm #

    MailChimp has shitty customer service, and gives you Bank of America level bullshit if you need something from them. No longer a plucky startup. They’re trying to be big-business in the worst way.

  64. Matt September 8, 2014 at 5:22 pm #

    I manage email campaigns for several clients across Constant Contact, Mail Chimp and e-blasting. I find Constant Contact is for clients who have little understanding and need hand holding, Mail Chimp allows me to produce extremely custom templates that my client would like to edit them selves and e-blasting.com is good for my clients who do a combination of email and text automation.

    Ultimately I have to sit with the client to evaluate their business goals, resources and budget then see which platform has the features we need to accomplish that goal.

  65. James Gray September 15, 2014 at 7:50 am #

    Mailchimp is one of the best platform to spread your newsletters. Many business people have great response for using this.

  66. Kaira September 29, 2014 at 10:10 am #

    I tried both and found mailchimp more difficult. What made me decide to use constant contact even though it is paid is their support. I had many questions before getting their service and they responded quickly. If I have a problem I know I will get help.

  67. Mitch November 27, 2014 at 8:14 am #

    After I started my own business, I was delighted to see that Constant Contact had a 60 day trial for free. That was perfect for me. I had used them in the past as the manager of my previous company, and this would allow me to build my contact list without having to worry about justifying another monthly bill while I scratched and clawed for business leads. I was happy for a few weeks. I sent out occasional emails and eventually compiled got 21 contacts. That was until this morning. I got a call from a Jack or Matt from Constant contact. He said that I was manipulating my trial because I was exceeding the max of sending to 10 contacts. I had not realized that I was not allowed to copy emails and resend them to others. Now like I said, I wasn’t sending to hundreds of contacts. I sent this particular email to 17. He threatened to block my account. I was very befuddled. I have come to expect this service from my bank, or struggling small businesses. Not from legit companies like Amazon. I told him that there are other companies that provide this service for free. He replied, and I quote, “Well we are the only publicly traded company.” That is mind boggeling to me. Why would I care about that? I want my emails sent. Nothing more and nothing less. When i got back to my office, I saw that he had ended my trial. Apparently Matt/Jack had made a mad dash to his computer to block me. As a small business owner and the sole employee, this is exactly what I cant deal with. Hassles. I would happily have paid them the $20 dollars a month for the next 10 years had they not acted like a cash strapped small business and blocked me over $30 or $40 dollars that maybe I should have paid for the trial period. I have since signed up with Mailchimp. so far so good. So splendid job Constant Contact. You publicly traded company you!

  68. Henry November 27, 2014 at 4:50 pm #

    Like most sites that attempt to perform feature comparisons this one is out of date with Constant Contact features and pricing. Most of what the writer alleges CC cannot do – they can, I also am amazed with people who comment on other peoples comments get angry and critical.

  69. Emmett Hughes December 2, 2014 at 9:22 am #


    At our agency we send people to MailChimp, not only because of the little chimp in the corner but because it is a great jumping off point for a company with less than 2,000 contacts. It’s easy to use, like you said, because of the video tutorials and best practice emails they send on a weekly basis.

    Do you agree that sometimes it all comes down to the basics of email marketing rather than the platform that’s being utilized. Check out my blog on this subject if you get a chance and let me know what you think: http://experience.stratusinteractive.com/blog/bid/388911/Why-Many-Marketing-Emails-Fail-And-4-Things-You-Can-Do-To-Avoid-It


  70. jaime January 9, 2015 at 9:18 am #

    We are having some serious problems here with MC. The emails keep ending up in spam. Any idea why? The source name is different with every issue (mail223… this time, mail 194… last month). I thought that was just with the campaign title. its my job to figure this out and im dumbfounded.

    Is there anyway a mail chimp campaign can just come from our email address without the via mailchimp source code?

    Any help would be so greatly apprecaited?

  71. Linda Dekkinga February 6, 2015 at 7:11 am #

    I’ve tried to import a list with e-mailadresses. They are all valid, recent, checked etc. We didn’t use any email marketing program before and manually gathered permission to use adresses for commercial use. I keep getting the Omnivore warning to reconfirm etc. but I don’t want to bother my customers with more opt-in crap. I know I need to comply with the terms and conditions etc. and I definately do why can I still not send my newsletter? I put in a lot of effort, time etc. but it was all for nothing I guess? Can anybody tell me how I can avoid resending all kinds of opt-in e-mails but just send the newsletter? During previous projects I used MailChimp and everything went fine. My job is kinda depening on this newsletter so I hope there is a solution!