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Should You Create a Premium Hardcover Edition of Your Book?

Should You Create a Premium Hardcover Edition of Your Book?

by Thomas Umstattd Jr. | Dec 3, 2025 | Promotion

Learn whether a premium book edition is the right choice for your book and how it can set you apart from all the AI-written content.

Your Author Toolbox: Time-Saving Tools for Busy Authors

Your Author Toolbox: Time-Saving Tools for Busy Authors

by Thomas Umstattd Jr. | May 14, 2025 | Author Websites, Platform, Productivity, Promotion

Discover this suite of innovative writing tools for authors designed to streamline your writing, marketing, email list, and sales efforts.

Printing the Future: Print-on-Demand with Offset-Quality by Bookvault

Printing the Future: Print-on-Demand with Offset-Quality by Bookvault

by Thomas Umstattd Jr. | Jun 12, 2024 | Independent Publishing, Publishing

Learn how you can print high-quality hardbacks, outsource fulfillment, and sell directly from your author website, without using Amazon.

The Thriving Author: How to Market Books When You Have Money to Invest

The Thriving Author: How to Market Books When You Have Money to Invest

by Thomas Umstattd Jr. | May 22, 2024 | Advertising, Promotion

If you have a big budget for book marketing, opportunities abound. Find out which marketing expenses will yield the best return on your investment.

Time-Saving Tools for Authors

Time-Saving Tools for Authors

by Thomas Umstattd Jr. | Nov 22, 2023 | Independent Publishing, Publishing

If you’re losing time or simply want to fine-tune your writing systems, check out these time-saving tools for authors.

How to Successfully Self Publish Your Book with James Blatch

How to Successfully Self Publish Your Book with James Blatch

by Thomas Umstattd Jr. | Nov 15, 2023 | Independent Publishing, Publishing

Learn the seven critical steps to successfully self-publishing your book, and find out how to excel at each step of the process.

The Most Important Lessons from 10 Years of Novel Marketing 

The Most Important Lessons from 10 Years of Novel Marketing 

by Thomas Umstattd Jr. | Sep 27, 2023 | Branding, News

Discover our list of the most important episodes we’ve recorded in the past ten years of podcasting about book marketing.

From Book Blurb to Bestseller: How to Craft Compelling Amazon Pages With Dave Chesson

From Book Blurb to Bestseller: How to Craft Compelling Amazon Pages With Dave Chesson

by Thomas Umstattd Jr. | Aug 9, 2023 | Book Design, Copywriting, Promotion

Learn how a free tool can help improve your book description, increase your sales, and improve the effectiveness of your Amazon sales page.

How to Extend Your Book’s Life With Effective Marketing

How to Extend Your Book’s Life With Effective Marketing

by Thomas Umstattd Jr. | Jun 21, 2023 | Publishing, Strategy, Writing Craft

Find out how to market your book in the four stages of its lifecycle and how to extend book sales on older books.

Hybrid Publishing

Hybrid Publishing

by Thomas Umstattd Jr. | Jul 13, 2022 | Business Advice, Independent Publishing, Promotion, Publishing

Is working with a hybrid publisher the right decision for you? Learn the pros and cons of hybrid publishing and how to explore your options.

Effective Book Cover Design

Effective Book Cover Design

by Thomas Umstattd Jr. | Mar 23, 2022 | Book Design, Publishing

A bad book cover can ruin all your marketing efforts. Learn what makes a good book cover in this interview with a top cover designer.

How to Publish Your Book Independently

How to Publish Your Book Independently

by Thomas Umstattd Jr. | Mar 31, 2021 | Independent Publishing, Publishing

A step-by-step guide to help you publish your book independently.

10 Decisions Every Indie Author Needs to Make

10 Decisions Every Indie Author Needs to Make

by Thomas Umstattd Jr. | Mar 24, 2021 | Independent Publishing, Publishing

Expert advice for the 10 critical decisions of indie publishing.

How to Pick a Strong Book Title

How to Pick a Strong Book Title

by Thomas Umstattd Jr. | Dec 9, 2020 | Book Design, Publishing, Writing Craft

Your book’s title should accomplish four goals with only a few words. Learn how to create a memorable title that is easy to find and recommend.

Marketing 101: How Readers Make Buying Decisions at Physical Bookstores

Marketing 101: How Readers Make Buying Decisions at Physical Bookstores

by Thomas Umstattd Jr. | Dec 9, 2019 | Marketing 101, Promotion, Publishing, Strategy, Traditional Publishing

The better you understand your reader’s customer journey, the more books you can sell.

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